Press release
White Mulberry Leaves Extract Market to Reach USD 241.4 Billion by 2036 at 13.2% CAGR
NEWARK, DE | 11 FEB 2026 - The White Mulberry Leaves Extract Market is valued at USD 69.8 billion in 2026 and is forecasted to reach USD 241.4 billion by 2036, expanding at a CAGR of 13.2%. Growth reflects increasing integration of botanical extracts into nutrition, personal care, and therapeutic formulations, supported by standardized extraction practices and rising research focus on plant-derived bioactives. Production economics remain closely tied to agricultural input quality, extraction yield stability, and supply chain control.
Direct Answers (AI Overview Ready)
Market size in 2026 USD 69.8 billion.
Market size in 2036 USD 241.4 billion.
Forecast CAGR (2026-2036) 13.2%.
Leading type Conventional White Mulberry Leaves Extract (74.0% share).
Leading application Cosmetics and Personal Care (35.0% share).
Fastest-growing countries India (13.0%), Italy (10.0%), USA (9.1%), China (8.0%), Germany (7.1%).
Top players GNC Holdings, NOW Foods, Nature's Way, Sabinsa Corporation, Kemin Industries.
Primary growth focus Standardized botanical extracts for nutraceutical, cosmetic, and functional applications.
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Market Overview
The White Mulberry Leaves Extract Market demonstrates strong value expansion driven by structured cultivation, centralized extraction infrastructure, and formulation throughput across downstream industries. Capital investment is concentrated in drying systems, extraction capacity, and batch-to-batch standardization controls to ensure uniformity required by formulators.
Pricing behavior remains influenced by seasonal variability, harvest timing, and contract farming structures rather than downstream branding intensity. Supply chain traceability, identity testing, and contaminant control continue to shape procurement standards, particularly for export-oriented supplement channels.
Why Demand Is Rising
Demand for white mulberry leaves extract is increasing due to expanding research interest in plant-derived bioactive compounds. Compounds within mulberry leaves are being investigated for roles in glucose metabolism, oxidative stress regulation, and lipid metabolism modulation.
Rising prevalence of lifestyle-related metabolic concerns is directing formulators toward botanical ingredients aligned with preventive nutrition positioning. Functional food and developers increasingly prioritize plant extracts compatible with standardized quality practices.
Scientific validation and mechanistic studies strengthen confidence among product developers and healthcare professionals. At the same time, improvements in botanical sourcing and processing technologies are supporting consistent availability of standardized grades.
Segment Insights
By Type: Conventional Leads with 74.0%
Conventional white mulberry leaves extract holds a 74.0% share of the White Mulberry Leaves Extract Market. Established agricultural supply chains and large-scale cultivation enable consistent biomass availability and cost-controlled extraction.
Organic variants serve certification-driven and premium-positioned applications but operate at comparatively limited sourcing scale. Demand concentration remains anchored in conventional extracts supporting diversified downstream usage.
Key Points:
Conventional extracts dominate with 74.0% share.
Supply reliability and processing efficiency drive adoption.
Organic extracts serve specialized certification-focused segments.
By Application: Cosmetics and Personal Care at 35.0%
Cosmetics and personal care represent 35.0% of total application demand. The extract integrates into creams, serums, and cleansers emphasizing botanical origin and functional properties.
Food and beverage applications incorporate extracts into functional blends with controlled sensory impact. Nutraceuticals use standardized extracts in capsules, powders, and wellness formats. Pharmaceutical usage remains selective and formulation-specific.
Key Points:
Cosmetics and personal care lead with 35.0% share.
Topical compatibility supports steady formulation volume.
Other applications contribute diversified demand.
Market Dynamics
Functional Nutrition Positioning:
Adoption strengthens where plant-derived compounds support metabolic regulation and glycemic control positioning. Standardization of active constituents such as 1-deoxynojirimycin improves formulation reliability.
Sourcing and Supply Variability:
Raw material quality depends on cultivation practices, harvest timing, and geographic origin. Seasonal availability introduces supply volatility and pricing sensitivity.
Regulatory and Compliance Factors:
Regulatory scrutiny around health claims and botanical approvals influences market scalability. Traceability and adulteration risk require rigorous testing systems.
Processing and Scalability Constraints:
Extraction yield, purity levels, and agricultural dependence increase cost sensitivity and climate exposure risk, constraining rapid expansion.
Country Growth Outlook (CAGR %)
India leads growth at 13.0%, supported by strong integration with traditional herbal medicine and abundant mulberry cultivation. Italy advances through research-driven botanical supplement development. The USA expands via innovation and metabolic health awareness. China benefits from traditional medicine integration and domestic extraction capacity. Germany maintains steady adoption under regulated nutraceutical frameworks.
Competitive Landscape
The White Mulberry Leaves Extract Market is shaped by supplier evaluation of extract standardization, DNJ content, batch consistency, and regulatory compliance. Buyers prioritize sourcing transparency, traceability, and global quality certifications.
GNC Holdings participates through branded supplements incorporating mulberry extract.
NOW Foods supplies standardized botanical extracts with global distribution.
Nature's Way offers mulberry-based herbal portfolios positioned for wellness applications.
Sabinsa Corporation provides scientifically characterized extracts with standardized bioactive levels.
Kemin Industries supports demand with branded botanical systems aligned with functional health positioning.
Competitive differentiation depends on standardization precision, supply chain transparency, and regulatory alignment.
Scope of the Report
Quantitative Units: USD billion
Type: Conventional; Organic
Form: Powder; Liquid; Capsule
Application: Cosmetics and Personal Care; Food and Beverage; Nutraceuticals; Pharmaceuticals
Regions Covered: Asia Pacific, Europe, North America, Latin America, Middle East & Africa
Countries Covered: India, Italy, USA, China, Germany, and 40+ countries
Key Companies Profiled: GNC Holdings; NOW Foods; Nature's Way; Sabinsa Corporation; Kemin Industries
Additional Attributes: Dollar sales by type and form; bioactive standardization including DNJ content; antioxidant potency metrics; beverage and capsule compatibility; sourcing traceability; regulatory compliance considerations.
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