Print and Digital in Marketing: Studies Reveal Surprising Synergy Effects

How print media and online communication achieve greater impact together

Printed media is often dismissed as a relic of past marketing strategies. However, recent studies and market developments show that print delivers its strongest results when strategically combined with digital channels. Companies benefit from increased attention, stronger brand perception, and measurable conversion effects.

Introduction: Print in the Age of Digitalisation and Information Overload

Ongoing digitalisation has changed the way people consume information. Content is available anytime, while competition for attention continues to intensify. At the same time, digital overstimulation is rising: online ads are frequently ignored, and content is often only skimmed. Against this backdrop, traditional communication tools are regaining relevance. Print offers a tactile, more mindful user experience and stands out deliberately from digital content. Studies indicate that printed materials achieve stronger recall -- especially when used in tandem with digital initiatives.

Market Development: Why Print Is Being Reconsidered

Current research in marketing and media studies suggests that printed content is perceived as more credible and higher quality than many digital formats. Printed pieces are less likely to be classified as advertising and are read more attentively. When combined with digital elements such as QR codes, personalised URLs (PURLs), or supporting online campaigns, reach and engagement can be increased in a targeted way.

Practical Application: Cross-Media Strategies in Everyday Business

In practice, companies increasingly use print as an entry point into digital communication. Brochures, flyers, and direct mail pieces guide audiences to additional online content, landing pages, or digital services. Print builds trust, while digital channels enable deeper engagement, interaction, and measurable results.

Future Outlook: Connected Communication Instead of Channel Thinking

The strict separation between online and offline communication is becoming less relevant. Modern printing technologies enable personalised and variable print products that can be integrated seamlessly into digital marketing workflows. As a result, print becomes not only more relevant but also more measurable.

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Expert Quote

"Print delivers the greatest impact when it is strategically combined with digital channels," says Peter Wolf, CMO at Printworld.com. "Companies benefit from higher attention and a more lasting brand perception."

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Further Information

Printworld.com GmbH provides information on commercial printed materials and their applications in marketing on its website https://www.printworld.com.

Conclusion

Print products and digital channels are not opposites--they complement each other powerfully. Companies that connect both media strategically create consistent communication and increase the effectiveness of their marketing efforts.

Printworld.com GmbH
Messering 5
01067 Dresden
Germany

https://www.printworld.com

Herr Sebastian Wuendrich
sebastian.wuendrich@printworld.com

Printworld.com GmbH is a medium-sized online print provider headquartered in Germany, serving customers in Germany and across Europe. The company specialises in producing high-quality printed products and sells them through its own online portal https://www.printworld.com

This release was published on openPR.