Solid Cleansing Oils 20262032: A High-Growth Skincare Format Fueled by Sustainability & Asia Demand

Solid cleansing oils are waterless skincare formats used for makeup removal, cleansing, and skincare prep, combining cleansing efficacy with portability and sustainability benefits.
The category has grown rapidly as beauty consumers shift toward eco-friendly, multifunctional, travel-ready formats that align with clean beauty and low-waste trends.
The global market for solid cleansing oils was valued at USD 2,816 million in 2025 and is projected to grow at a CAGR of 8.3 % through 2032 (forecast parameter provided by user).
Typical retail price averages USD 22 per unit globally.
Solid cleansing oils are increasingly incorporated into daily skincare routines, especially in urban and digital-savvy consumer segments.
Global Market Size & Economics
2025 Market Size: USD 2,816 million
2032 Market Size: USD 4,903 million
Forecast CAGR: 8.3 % through 2032
Average Price per Unit Sold: USD 22.
Estimated Total Units Sold Globally (2025): 128,000K units
Cost of Goods Sold per Unit (COGS):
Raw materials (oils, emulsifiers): 40 % of COGS.
Packaging (eco bars/sticks & minimal plastics): 25 %.
Labor & factory overhead: 35 %.
Breakdown of COGS: 100 % of COGS apportioned as above.
Factory Gross Profit per Unit: USD 13.20
factory gross margin of 60 %.
Production Capacity & Manufacturing: 50K unit per line/year
Downstream Industry Demand:
Retail & e-commerce: 50 % share of total demand.
Beauty salons & professional channels: 20 %.
Private-label & subscription cosmetics: 15 %.
Export OEM/contract manufacturing segments: 15 %.
Latest Trends and Technological Developments
Feb 2026: Industry forecast highlights rapid growth of solid cleansing oils driven by sustainability and multifunctionality, with major launches from Shu Uemura, Biore, and Neutrogena solid variants.
Clear focus on plant-derived lipids (squalane, jojoba) to support barrier health and environmental claims.
Rising deployment of CO2 extraction & cold-pressed technologies to preserve bioactives in oil formulas.
E-commerce platforms continue to catalyze adoption via subscription models and direct-to-consumer marketing.
Packaging innovations include minimal/biodegradable wraps and formats that reduce preservatives.
Asia Regional Insights
Asia Pacific is the largest regional demand hub for solid cleansing oils, driven by entrenched skincare routines (double-cleansing culture) and strong beauty social media influence.
Key growth markets:
China: highest CAGR in Asia, propelled by urban beauty adoption and local brand proliferation.
South Korea & Japan: high consumer preference for multifunctional, travel-friendly designs and premium formats.
India: fast-growing e-commerce and rising awareness of gentle cleansers support expansion.
Increasing e-retail penetration enhances regional access.
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Solid Cleansing Oils by Type:
Sensitive Skin

Dry Skin

Combination & Oily Skin

Solid Cleansing Oils by Product Category:
Fast-melting Formulas

Slow-melting / Controlled

Solid Cleansing Oils by Market Segment:
Plant-based Oils

Mixed Natural & Synthetic

Solid Cleansing Oils by Features:
Deep Pore Cleansing

Low Foam

Dermatologist Tested

Water Activated Emulsifying

Others

Solid Cleansing Oils by Shape:
Solid Balm Blocks

Bar Soap Format

Jar Packed Balm

Sheet or Pad Infused Solid Oil

Others

Solid Cleansing Oils by Application:
Offline Retail

E-commerce

Professional Beauty Stores

Global Top 30 Key Companies in the Solid Cleansing Oils Market
Shiseido (Tokyo, Japan)

LOréal (Clichy, France)

Estée Lauder (New York, US)

Unilever PLC (London, UK)

Amorepacific (Seoul, South Korea)

Kao Corporation (Tokyo, Japan)

Procter & Gamble (Ohio, US)

LVMH (Paris, France)

Beiersdorf AG (Hamburg, Germany)

LG Household & Health Care (Seoul, South Korea)

Shu Uemura (Tokyo, Japan)

Biore (Tokyo, Japan)

Missha (Seoul, South Korea)

ZA (Tokyo, Japan)

Neutrogena (New Jersey, US)

Avène (Avene, France)

DHC Corporation (Tokyo, Japan)

Kose Corporation (Tokyo, Japan)

Estée Lauder Companies Inc. (New York, US)

Johnson & Johnson (New Brunswick, US)

Fancl Corporation (Yokohama, Japan)

The Body Shop International (Littlehampton, UK)

Banila Co (Seoul, South Korea)

L'Occitane en Provence (Manosque, France)

Guangzhou Tinsun Biotechnology Co., Ltd. (Guangzhou, China)

Biocrown Biotechnology Co., Ltd. (Taichung, Taiwan)

Cosmax Inc. (Seongnam, South Korea)

Thai Meiyume Limited (Bangkok, Thailand)

Bioderma (Lyon, France)

Clinique (New York, US)

Regional Insights
ASEAN exhibits above-global average growth driven by rising middle-class beauty spending, social media influence, and demand for natural skincare formats.
Indonesia:
Young demographics and beauty trend adoption are boosting interest in waterless skin products.
Local indie brands and influencers are increasingly promoting solid cleansing oil formats as eco-friendly alternatives.
Southeast Asia Demand Share:
Retail and e-commerce combined account for >60 % of regional consumption.
Travel and hotel amenities purchases contribute small but significant volume for hospitality channels.
Industry Challenges
High pricing compared to liquid alternatives some consumers still price-sensitive.
Limited awareness of solid formats in secondary cities and rural markets.
Technical complexity in balancing melting profile and emulsification for end-user satisfaction.
Supply-chain cost volatility for botanical oils.
Strategic Insights
Focus on education marketing to expand consumer awareness of benefits over traditional liquids.
Invest in eco-certifications and transparent ingredient sourcing to capture sustainability-oriented buyers.
Develop personalization tools (e.g., skin quiz, AI mix).
Expand digital channels, especially mobile commerce and influencer partnerships.
Product Models
Solid cleansing oils are concentrated, wax-infused oil cleansers that melt into an oil when applied to skin. They dissolve makeup, sunscreen, and impurities gently without stripping natural oils, ideal for thorough cleansing while preserving the skins moisture barrier.
Sensitive Skin is Formulated with calming, non-irritating oils and minimal fragrance to reduce redness, irritation, and sensitivity. Best for easily reactive or allergy-prone skin. Notable products include:
Shiseido Waso Gentle Melt Cleansing Balm Shiseido (Middle): A lightweight balm that melts makeup without irritation; suitable for sensitive skin. $25$35 Users with rosacea or reactive skin.
Dove DermaCare Sensitive Cleansing Balm Unilever (Low): Designed for extra-sensitive skin with creaminess that calms irritation. $8$12 People with eczema-prone skin.
Olay Ultra Gentle Solid Oil Cleanser Procter & Gamble (Low): Hypoallergenic solid oil with mild action. $9$13 Users with minimal makeup.
NIVEA Pure & Sensitive Solid Oil Bar Beiersdorf (Low): Fragrance-free and dermatologist tested. $7$11 Classic option for basic sensitive care.
Yves Rocher Hydrating Solid Cleanser Pure Algue Mid ($25$35): Solid cleansing bar with algae extracts to calm and hydrate.
Solid cleansing oils for dry skin deliver rich emollients and hydrating oils to maintain moisture balance, resist post-wash tightness, and replenish lipids. Notable products include:
Kao Curél Intensive Moisture Solid Cleanser Kao (Middle): Ceramide-rich solid oil to restore tight skin. $18$27 Users with extreme dryness.
Olay Hydrating Solid Cleanser Procter & Gamble (Low): Budget hydrating solid with mild creaminess. $8$14 Everyday dry skin users.
heimish all clean balm Mid ($20$35): Rich cleansing balm that melts makeup and hydrates dry skin.
Erborian Centella Cleansing Balm High ($60+): Luxury balm with centella to soothe dryness and redness.
Estée Lauder Advanced Night Cleansing Balm High ($60+): Plush balm targeting dehydrated skin with rich oils.
Combination & Oily Skin targets balancing oil production dissolves excess sebum and makeup while avoiding pore blockage. Often lighter wax blends that rinse clean without heaviness. Notable products include:
Shiseido Clear Pore Solid Cleansing Oil Shiseido (High): Tightens and cleanses pores without greasiness. $40$55 Oily/combination users with congestion.
Simple Daily Detox Solid Oil Bar Unilever (Low): Gentle, balancing cleansing for mixed skin. $7$11 Sensitive but oily users.
Olay Oil-Control Solid Cleanser Procter & Gamble (Low): Affordable solid oil that tackles excess oil. $8$13 Oily skin on a budget.
Banila Co Clean It Zero Pore Clarifying Cleansing Balm Mid ($30$50): Popular Korean balm that balances oil while cleansing; non-comedogenic.
e.l.f. Skin Holy Hydration! Makeup Melting Cleansing Balm Mid ($20$35): Affordable balm that balances oil without heaviness.
Investor Takeaways
Strong market expansion trajectory through 2032 with 8.3 % CAGR.
Asia Pacific and ASEAN (incl. Indonesia) represent high-growth geographic opportunities.
Solid cleansing oil unit economics support healthy factory margins (60 %) with escalating demand for multifunctional formats.
Innovation in formulation & sustainable packaging differentiates successful players.
Online and DTC channels significantly lower customer acquisition cost and build repeat revenue.

Investor Analysis
This report highlights critical trends sustainability, waterless formats, digital commerce growth, and regional demand shifts that drive long-term value creation. For investors, understanding consumer preferences and production economics is vital to identify winners in this niche. The strong CAGR, expanding Asia & Southeast Asia demand, and emphasis on eco-alignment and tech-enabled personalization point to clear opportunities for investment in both brand innovation and manufacturing scale-ups.

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5 Reasons to Buy This Report
Detailed global & regional demand analysis (Asia & ASEAN focus).
Comprehensive economic breakdown with price and margin insights.
Latest technological and formulation trend intelligence.
Strategic competitive and channel insights.
Investor-oriented takeaways with actionable foresight.
5 Key Questions Answered
What is the current and forecast market size and CAGR to 2032?
Which regions show the fastest growth and why?
What are the unit economics and gross margin dynamics?
What trends and technologies are shaping product innovation?
Who are the top competitors and market leaders?
Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: key insights, key emerging trends, etc.
Chapter 3: Manufacturers competitive analysis, detailed analysis of the product manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 5 & 6: Sales, revenue of the product in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 7: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 8: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 9: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 10: The main points and conclusions of the report.
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