Press release
Germany becomes global content king: Kinofans analysis reveals record figures for the streaming market in 2026
78% of all German households now have at least one SVOD subscription. ( (C) (c) Andr?s Rodr?guez on Pixabay)
Streaming generation: 90% of young people actively use video streaming services. Market in transition: The launch of HBO Max in January is creating new momentum.
The analysis, which is based on data from Statista and supplemented by current market surveys conducted by the Kinofans editorial team, shows that German subscribers currently have access to 7,964 films and series. This puts Germany ahead of Netflix's US home market in terms of quantity. This trend is the result of massive investments in local European productions and a specific licensing strategy for German-speaking countries.
"We are seeing a real shift in power in 2026," explains Ralf Bergmann from Kinofans. "The fact that Germany is overtaking the US in terms of content abundance is a strong signal. At the same time, we are seeing enormous market consolidation with the launch of HBO Max in Germany on January 13. The cards in the battle for viewers' favor are currently being completely reshuffled."
The most important findings of the analysis: Netflix record: With almost 8,000 titles, the German offering is more extensive than ever before. Young people as market drivers: According to the underlying Statista surveys, 90% of 14- to 29-year-olds use streaming services - linear TV has been almost completely displaced in this group.
High market penetration: 78% of all German households now have at least one SVOD subscription. The "Max factor": HBO Max's market entry in January 2026 has already led to significant shifts in market share and the migration of exclusive blockbuster content from previous providers in its first month.
The complete analysis with all graphics and the detailed streaming check can be found at: https://kinofans.com/streaming-trends-2026-deutschland-netflix-hbo-max-studie/
About Kinofans: Kinofans is one of the leading independent online portals for film, series, and entertainment news in German-speaking countries and offers in-depth analysis of the media landscape.
MediaAgenten
Unter den Eichen 65
40625 Duesseldorf
Germany
https://Mediaagenten.de
Herr Ralf Bergmann
02112097627
ralf@mediaagenten.de
About Kinofans: Kinofans is one of the leading independent online portals for film, series, and entertainment news in German-speaking countries and offers in-depth analysis of the media landscape.
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