Press release
Global Cooling Towels Market to Reach USD 930.1 Million by 2035, Growing at 5.5% CAGR
Cooling Towels Market
The cooling towels market consists of the production, distribution, and sales of specialized towels. These are intended for instant and prolonged cooling. They are primarily made up of synthetic materials such as PVA, microfiber, and polyester, which help the towels to absorb water and then evaporate with immediate effect, thus maintaining the cooling effect during different activities like sports, fitness, outdoor use, industrial work, and even medical applications.
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The products available in the market are standard, reusable, and technologically advanced ones that can provide antimicrobial treatment, odor resistance, and UV cover. It is distributed online via retailing, specialty sports shops, supermarkets, and healthcare suppliers.
Market Segmentation
By Service Type (Product Form)
• Reusable Cooling Towels: The dominant segment due to cost-effectiveness and durability.
• Disposable/Single-Use: Niche segment used primarily in medical and emergency response settings.
By Sourcing Type (Material)
• Synthetic (PVA & Polyester): Accounts for the largest share (~60%) due to superior evaporative efficiency.
• Natural/Organic (Bamboo & Cotton): Fastest-growing sub-segment as consumers pivot toward biodegradable options.
By Application
• Sports & Fitness: Gym, running, yoga, and team sports.
• Outdoor Recreation: Hiking, camping, and festivals.
• Occupational Safety: Construction, mining, and agriculture.
• Medical & Healthcare: Fever reduction, migraine relief, and post-surgery
cooling.
By Industry Vertical
• Retail & Consumer Goods: Direct sales to fitness enthusiasts.
• Industrial/Commercial: B2B sales for worker safety.
• Military & Defense: Performance maintenance for personnel in hot climates.
By Region
• North America: The current market leader (37.2% share).
• Europe: High demand for premium, eco-friendly cooling textiles.
• Asia-Pacific: The fastest-growing region through 2035.
Regional Analysis
• North America: Driven by a robust sports culture and strict OSHA (Occupational Safety and Health Administration) guidelines regarding heat stress in the workplace.
• Asia-Pacific: Countries like India, China, and Australia are seeing a spike in demand due to intensifying heatwaves and a burgeoning middle class investing in outdoor leisure.
• Europe: Focused on "Smart Textiles," with Germany and the UK leading in the adoption of antimicrobial and UV-protective cooling fabrics.
Market Drivers and Challenges
Drivers
• Climate Change: Increased frequency of extreme heat events globally.
• Workplace Safety Regulations: Rising mandates for heat-stress prevention in industrial sectors.
• Technological Innovation: Development of "chemical-free" cooling that relies solely on fabric construction.
Challenges
• Product Commoditization: Intense price competition from unbranded, low-quality imports.
• Environmental Concerns: Concerns over the microplastic shedding of synthetic cooling fibers.
• Seasonal Fluctuations: Demand remains heavily skewed toward summer months in temperate regions.
Market Trends
• Sustainability: Shift toward GOTS-certified organic cotton and bamboo-derived cooling fibers.
• Smart Integration: Prototypes of towels with embedded sensors to monitor body temperature.
• Multi-Functionality: Towels that offer UPF 50+ sun protection and antimicrobial treatments (silver ion technology) to prevent odors.
• Aesthetic Evolution: Moving away from neon sports colors to "lifestyle" palettes like sage, terracotta, and minimalist grays.
Future Outlook (2035)
By 2035, the cooling towel is expected to become a standard safety item in every industrial "PPE" (Personal Protective Equipment) kit. We anticipate the rise of Phase Change Materials (PCM) being integrated into fibers, allowing towels to remain cool even in high-humidity environments where standard evaporation fails.
Key Market Study Points
• Microfiber vs. PVA: Microfiber is gaining on PVA due to its softer "fabric-like" feel and machine-washability.
• Distribution Shift: Online retail is expected to account for over 45% of total sales by 2030.
• Customization: Growing B2B market for branded cooling towels in the promotional products industry.
Competitive Landscape
The market is fragmented, with a mix of specialized cooling brands and global athletic giants:
• AlphaCool Products
• Arctic Cool
• Brrr
• Chill Pal, LLC
• Cold Factor
• Fortune Media IP Limited
• Frogg Toggs, LLC
• INUTEQ
• Mission Product Holdings, Inc.
• Sukeen
• TECHSOLUTE INDIA LLP
• Tenacious Holdings, Inc.
• Under Armour
• Other Key Players
Recent Developments (2024-2025)
• In November 2025, CoolTowel, which is a UK-based company, was awarded for its innovations at Alibaba's CoCreate Europe event, getting a US$ 200,000 support package alongside the award.
• In March 2025, brrr° was present at the Functional Fabric Fair, Performance Days in Munich to exhibit its cooling fabrics that had already been selling the best. The group brought to light the "Triple Chill Effect" technology through demonstration, showcasing not only instant but also continuous cooling for apparel, lifestyle, and bedding innovations.
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Frequently Asked Questions
• How big was the global cooling towels market in 2024?
The global cooling towels market was valued at US$ 520.3 Mn in 2024
• How big will the global cooling towels industry be in 2035?
The global cooling towels industry is projected to reach US$ 930.1 Mn by the end of 2035
• What are the factors driving the cooling towels market?
Rising health and wellness awareness and increasing participation in sports and fitness activities are some of the factors driving the expansion of cooling towels market.
• What will be the CAGR of the global cooling towels industry during the forecast period?
The CAGR is anticipated to be 5.5% from 2025 to 2035
• Who are the prominent players in the global cooling towels market?
AlphaCool Products, Arctic Cool, Brrr, Chill Pal, LLC, Cold Factor, Fortune Media IP Limited, Frogg Toggs, LLC, INUTEQ, Mission Product Holdings, Inc., Sukeen, TECHSOLUTE INDIA LLP, Tenacious Holdings, Inc., Under Armour, and other key players.
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About Transparency Market Research
Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision makers. Our experienced team of Analysts, Researchers, and Consultants use proprietary data sources and various tools & techniques to gather and analyses information.
Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.
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