Press release
United States Surfactant Market to grow at 5% CAGR| Asia Pacific accounts for 30% share | Top Companies - Bayer AG, Solvay S.A., Huntsman Corporation
Surfactant Market
As per DataM intelligence research report Surfactant Market is expected to grow at a CAGR of 5% during the forecast period 2024-2031"
Growth is supported by rising demand in detergents, personal care, and industrial applications. Anionic and nonionic surfactants dominate adoption. End-users include FMCG, personal care manufacturers, and industrial cleaning sectors. Innovation in biodegradable and eco-friendly surfactants drives market expansion.
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Surfactant Market: Competitive Intelligence
Bayer AG, Solvay S.A., Huntsman Corporation, Emery Oleochemicals, BASF SE, AkzoNobel, Stepan Company
The Surfactant Market is being strongly reinforced by Bayer AG, Solvay S.A., Huntsman Corporation, Emery Oleochemicals, BASF SE, AkzoNobel, and Stepan Company, as these companies collectively enhance formulation efficiency, product performance, and sustainability across personal care, home care, industrial, and agricultural applications. Their surfactants improve cleaning, emulsification, wetting, and foaming properties while meeting regulatory and environmental standards, enabling manufacturers to develop high-performance and eco-friendly solutions. By providing reliable, innovative, and scalable surfactant technologies, these companies contribute to the growth, resilience, and modernization of the Surfactant Market, aligning with rising demand for multifunctional and sustainable chemical ingredients.
The complementary strengths of these companies create strong momentum within the Surfactant Market by combining global scale, product diversity, and application-specific expertise. BASF SE, AkzoNobel, and Solvay S.A. provide broad chemical portfolios and large-scale production capabilities, supporting industrial and commercial surfactant applications worldwide. Bayer AG, Huntsman Corporation, and Stepan Company focus on specialty surfactants and functional additives that enable performance differentiation in personal care, home care, and agrochemical formulations. Emery Oleochemicals contributes bio-based and renewable surfactants, reinforcing sustainable product development. Together, this combination of scale, innovation, and sustainable focus accelerates market adoption and strengthens competitive positioning across the Surfactant Market.
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Fund Raisings
✅ January 2026 - Stepan Company (North America)
Stepan Company raised $55 million to expand production and R&D of specialty and sustainable surfactants. The funding supports innovation for personal care, household, and industrial cleaning applications.
✅ December 2025 - BASF SE (Europe)
BASF directed $48 million toward scaling its surfactant portfolio for cosmetics, detergents, and industrial applications. The investment strengthens sustainable and high-performance surfactant technologies.
✅ November 2025 - Croda International Plc (Europe)
Croda International invested $42 million to enhance its surfactant production and formulation capabilities. The funding focuses on bio-based, mild, and multifunctional surfactants for personal care and household products.
Product Launches & Partnerships
✅ January 2026 - Stepan Company (North America)
Stepan launched new surfactants designed for eco-friendly cleaning formulations with improved foaming and mildness. The products target household cleaning, industrial applications, and personal care products.
✅ December 2025 - BASF SE (Europe)
BASF introduced advanced surfactants optimized for stability, low environmental impact, and high performance. The launch supports detergents, cosmetics, and industrial formulations in European markets.
✅ October 2025 - Croda International Plc (Europe)
Croda unveiled bio-based surfactants with multifunctional properties for personal care and household products. The products aim to improve sustainability, skin mildness, and formulation versatility.
Mergers & Acquisitions
✅ January 2026 - Stepan Company (North America)
Stepan expanded its surfactant capabilities through acquisition of a specialty bio-based chemical manufacturer. The move strengthens sustainable product offerings and production efficiency.
✅ November 2025 - BASF SE (Europe)
BASF acquired a European specialty surfactant company to enhance innovation in personal care and industrial formulations. The acquisition accelerates development of sustainable and high-performance surfactants.
✅ October 2025 - Croda International Plc (Europe)
Croda completed a strategic acquisition of a specialty surfactant firm. The deal reinforces capabilities in bio-based formulations and expands market reach across personal care and household sectors.
Segment Covered in the Surfactant Market:
By Type
The market is segmented into anionic surfactants 50%, amphoteric surfactants 20%, and non-ionic surfactants 30%, with anionic surfactants dominating due to high demand in detergents, personal care, and industrial applications. Non-ionic surfactants are growing in specialty and personal care applications, while amphoteric surfactants are emerging due to mildness and multi-functional properties. Rising demand for cleaning products, personal care formulations, and industrial applications drives market adoption.
By Substrate
Substrates include bio-based surfactants 35% and synthetic surfactants 65%, with synthetic surfactants dominating due to established production, cost-effectiveness, and broad application in detergents and industrial chemicals. Bio-based surfactants are growing with increasing demand for sustainable, environmentally friendly, and biodegradable solutions. Green chemistry initiatives and regulatory push for sustainability support adoption.
By Application
Applications include detergents 35%, oilfield chemicals 10%, emulsifiers 10%, foaming agents 5%, industrial & institutional cleaning 10%, crop protection 5%, personal care 10%, textiles 5%, food & beverages 5%, and others 5%, with detergents dominating due to high consumer demand, industrial cleaning needs, and household adoption. Personal care, emulsifiers, and industrial applications are growing with product innovation and functional requirements. Sustainability trends and rising consumer awareness support market growth.
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Regional Analysis
North America - 30% Share
North America leads with 30% share due to adoption in the U.S. and Canada. Anionic and non-ionic surfactants dominate. Detergents and personal care applications lead. Synthetic surfactants are widely used, with bio-based surfactants emerging. Strong industrial and consumer base, regulatory push for sustainability, and high product demand drive market growth.
Europe - 25% Share
Europe holds 25% share driven by adoption in Germany, France, U.K., and Italy. Anionic surfactants dominate, with bio-based surfactants growing. Detergents, personal care, and industrial applications lead. Environmental regulations, green chemistry initiatives, and consumer awareness support adoption.
Asia Pacific - 30% Share
Asia Pacific accounts for 30% share due to adoption in China, India, Japan, and South Korea. Anionic and non-ionic surfactants dominate. Detergents, industrial cleaning, and personal care applications lead. Rapid urbanization, industrial expansion, and growing consumer markets drive market expansion.
Latin America - 5% Share
Latin America records 5% share with adoption in Brazil, Mexico, and Argentina. Anionic surfactants dominate. Detergents and industrial cleaning applications lead. Growth in household consumption and industrial sectors supports adoption.
Middle East & Africa - 10% Share
Middle East & Africa hold 10% share due to adoption in UAE, Saudi Arabia, and South Africa. Anionic surfactants dominate. Detergents, industrial cleaning, and personal care applications lead. Growing industrial activity, urbanization, and consumer adoption drive market growth.
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