Press release
United States Personal Care Ingredients Market to grow at 5.44% CAGR| Asia Pacific accounts for 30% share | Top Companies - BASF SE, Croda International Plc., Evonik Industries AG
Leander, Texas and Tokyo, Japan - Feb.03.2026As per DataM intelligence research report "The Global Personal Care Ingredients Market is expected to grow at a CAGR of 5.44% during the forecast period (2024-2031)."
Growth is fueled by rising consumer demand for skincare, haircare, and cosmetic products. Emollients, surfactants, and active ingredients dominate usage. Personal care manufacturers are primary end-users. Natural and sustainable ingredients, combined with innovation in formulations, drive market expansion.
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Personal Care Ingredients Market: Competitive Intelligence
BASF SE, Croda International Plc., Evonik Industries AG, Akzo Nobel N.V., Clariant AG, and The Dow Chemical Company.
The Personal Care Ingredients Market is being strongly advanced by BASF SE, Croda International Plc., Evonik Industries AG, Akzo Nobel N.V., Clariant AG, and The Dow Chemical Company, as these companies collectively enhance formulation quality, product functionality, and consumer safety across skin care, hair care, and cosmetic applications. Their ingredient portfolios-including emulsifiers, emollients, surfactants, and active compounds-enable manufacturers to deliver high-performance, sensory-optimized, and sustainable personal care products. By supporting innovation, regulatory compliance, and scalable production, these companies contribute to the growth, modernization, and resilience of the Personal Care Ingredients Market, meeting evolving consumer preferences and global market demands.
The complementary strengths of these companies create significant momentum within the Personal Care Ingredients Market by integrating global reach, technical innovation, and sustainability-focused solutions. BASF SE, Evonik Industries AG, and The Dow Chemical Company provide large-scale ingredient manufacturing, high-performance chemistries, and research-driven solutions that cater to multinational personal care brands. Croda International Plc., Clariant AG, and Akzo Nobel N.V. bring specialized actives, natural-derived ingredients, and formulation expertise that enhance product differentiation and sensory appeal. Together, this combination of scale, innovation, and niche expertise accelerates product development, supports regulatory adherence, and strengthens competitive positioning within the Personal Care Ingredients Market.
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Fund Raisings
✅ January 2026 - Croda International Plc (Europe)
Croda International raised $48 million to expand production and R&D of natural and sustainable personal care ingredients. The funding supports innovation in skin care, hair care, and cosmetic formulations.
✅ December 2025 - BASF SE (Europe)
BASF directed $42 million toward scaling its personal care ingredient portfolio including emulsifiers, UV filters, and active compounds. The investment strengthens product development for cosmetic and skin protection applications.
✅ November 2025 - Ashland Global Holdings, Inc. (North America)
Ashland invested $38 million to enhance its personal care ingredient technologies and global manufacturing footprint. The funding focuses on clean-label formulations, specialty actives, and performance additives.
Product Launches & Partnerships
✅ January 2026 - Croda International Plc (Europe)
Croda launched a new line of sustainable personal care ingredients including natural emollients and bio-based actives. The products aim to improve skin hydration, hair strength, and formulation stability.
✅ December 2025 - BASF SE (Europe)
BASF introduced innovative ingredients for sunscreens, moisturizers, and anti-aging products. The launch focuses on enhanced UV protection, efficacy, and regulatory compliance.
✅ October 2025 - Ashland Global Holdings, Inc. (North America)
Ashland unveiled functional personal care ingredients for skin, hair, and cosmetic formulations. The products support clean-label trends, sensory appeal, and formulation versatility.
Mergers & Acquisitions
✅ January 2026 - Croda International Plc (Europe)
Croda expanded its personal care ingredient portfolio through acquisition of a European specialty cosmetic ingredient firm. The move strengthens R&D, sustainable ingredient offerings, and market reach.
✅ November 2025 - BASF SE (Europe)
BASF acquired a personal care actives company to enhance its formulation technologies and product performance. The acquisition accelerates innovation in skin and hair care solutions.
✅ October 2025 - Ashland Global Holdings, Inc. (North America)
Ashland completed a strategic acquisition of a specialty cosmetic ingredients manufacturer. The deal reinforces product innovation, global distribution, and high-performance personal care offerings.
Segment Covered in the Personal Care Ingredients Market:
By Product Type
The market is segmented into emulsifiers 20%, emollients 25%, conditioning polymers 15%, rheology control agents 10%, active ingredients 20%, and others 10%, with emollients and active ingredients dominating due to high demand in skin care, hair care, and anti-aging formulations. Emulsifiers and conditioning polymers are growing with increasing product innovation in personal care formulations. Rheology control agents and specialty ingredients are emerging in premium and functional products. Rising consumer awareness, demand for natural and effective products, and premiumization trends drive market adoption.
By Application
Applications include skin care 35%, hair care 30%, oral care 10%, cosmetics 15%, toiletries 5%, and others 5%, with skin care and hair care dominating due to growing consumer focus on personal grooming, anti-aging, and hair health. Cosmetics and oral care applications are growing with increasing disposable income and urban lifestyle adoption. Functional and natural formulations support market growth.
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Regional Analysis
North America - 30% Share
North America leads with 30% share due to adoption in the U.S. and Canada. Emollients and active ingredients dominate. Skin care and hair care applications lead. High consumer awareness, premium personal care adoption, and presence of major cosmetic brands drive market growth.
Europe - 25% Share
Europe holds 25% share driven by adoption in Germany, France, U.K., and Italy. Emollients and active ingredients dominate. Skin care, hair care, and cosmetics applications lead. Premium and organic product adoption, regulatory compliance, and lifestyle trends support market growth.
Asia Pacific - 30% Share
Asia Pacific accounts for 30% share due to adoption in China, India, Japan, and South Korea. Emollients and emulsifiers dominate. Skin care and hair care applications lead. Rising disposable income, increasing beauty awareness, and urbanization drive market expansion.
Latin America - 5% Share
Latin America records 5% share with adoption in Brazil, Mexico, and Argentina. Emollients and active ingredients dominate. Skin care and hair care applications lead. Growing urban population, personal care awareness, and rising beauty industry investments support adoption.
Middle East & Africa - 10% Share
Middle East & Africa hold 10% share due to adoption in UAE, Saudi Arabia, and South Africa. Emollients and active ingredients dominate. Skin care and hair care applications lead. Increasing focus on personal grooming, rising disposable income, and premium product adoption drive growth.
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✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
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