Press release
New EU Packaging Rules (PPWR): What Brands Need to Know Before August 2026
PPWR Copilot dashboard showing EU packaging compliance dossier generation
PPWR Copilot generates country-specific packaging compliance dossiers in 60 seconds
CARDIFF, UK - 3 February 2026 - PPWR Copilot, a UK-based compliance technology platform, has launched an automated tool to help brands navigate the EU's evolving packaging regulations.
The platform generates country-specific compliance documentation covering material identification, labelling requirements, and packaging assessments for EU member states.
The launch comes as brands face a patchwork of national packaging rules already in force across Europe:
- France requires Triman logos and Info-Tri sorting instructions on household packaging
- Italy mandates environmental labelling including material codes and disposal information (in force since January 2023)
- Spain requires disposal fraction marking on household packaging (in force since 1 January 2025 under Royal Decree 1055/2022)
The EU-wide Packaging and Packaging Waste Regulation (PPWR) will apply from 12 August 2026, introducing additional documentation and sustainability requirements.
"Most brands don't realise they're already subject to mandatory labelling rules in France, Italy, and Spain," said Sean Kirkwood, Founder of PPWR Copilot. "We built this tool because the alternative, paying consultants thousands per SKU, doesn't scale for brands with large product ranges."
PPWR Copilot offers a 7-day free trial with access to compliance dossiers covering all 27 EU member states plus the UK.
PPWR Copilot Ltd
4th Floor 14 Museum Place
Cardiff, CF10 3BH
Wales, United Kingdom
PPWR Copilot is a UK-based compliance technology company helping brands meet EU packaging regulations. The platform generates country-specific compliance dossiers covering labelling requirements, material identification codes, and packaging assessments. It serves consumer goods companies, e-commerce sellers, and manufacturers exporting to European markets. Founded in 2025, PPWR Copilot is headquartered in Swansea, Wales.
Website: https://ppwrcopilot.com
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