Thailand EdTech Market to Reach USD 4,889.6 Million by 2034, Growing at 11.44% CAGR

Introduction of Thailand Edtech Market Report

According to IMARC Group's report titled "Thailand EdTech Market Size, Share, Trends and Forecast by Sector, Type, Deployment Mode, End User, and Region, 2026-2034" the report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.

For an in-depth analysis, you can refer free sample copy of the report: https://www.imarcgroup.com/thailand-edtech-market/requestsample

Market Overview

The Thailand EdTech market size reached USD 1,756.7 Million in 2025. IMARC Group forecasts the market to reach USD 4,889.6 Million by 2034, exhibiting a compound annual growth rate (CAGR) of 11.44% during the forecast period of 2026-2034.

Key growth drivers include increased internet penetration, government support for digital learning, mobile adoption, and shifts toward online education accelerated by COVID-19.

Key Takeaways

• Current Market Size: USD 1,756.7 Million (2025)
• CAGR: 11.44% (2026-2034)
• Forecast Period: 2026-2034
• Increasing internet penetration and mobile adoption are
key contributors to market expansion.

• Government initiatives support enhanced digital learning environments.

• Rising demand for skill development, especially in emerging sectors like electric vehicles, fuels growth.

• COVID-19 has accelerated the shift toward online education platforms.

• Expansion of AI and gamification technologies enhances personalized and engaging learning experiences.
Thailand Edtech Market Growth Factors

• Expanding internet coverage across Thailand is driving the growing popularity of EdTech platforms.

• Government-backed initiatives are accelerating digital learning innovation and adoption.

• Rising demand for skilled professionals is boosting the uptake of technology-enabled education solutions.

• Widespread use of mobile devices and learning platforms is enabling anytime, anywhere learning.

• The COVID-19 pandemic significantly accelerated the adoption of online and remote education models.

• AI-powered learning tools and gamification techniques are improving learner engagement and retention.

• EdTech companies are forming strategic partnerships with specialized sectors, including the electric vehicle (EV) industry, to develop industry-aligned learning programs.

• Adoption of customized learning technologies is optimizing student outcomes and enhancing learning efficiency.

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Thailand Edtech Market Trends

• The integration of artificial intelligence (AI) and gamification in lessons is being introduced across the Thai education system.

• Interactive, game-based learning environments are increasing student engagement and participation.

• AI-powered educational games featuring quizzes, dynamically generated content, and reward mechanisms are becoming increasingly common.

• International EdTech players, such as South Korea-based metaverse platform ZEP, are exploring expansion opportunities in Southeast Asian markets, including Vietnam.

• Growth in AI skills training programs, particularly those aligned with the workforce needs of the electric vehicle (EV) sector.

• Government and private sector collaboration is fostering aligned AI education initiatives, such as THAI Academy - AI in
Education.

• Rising emphasis on AI literacy and broader digital literacy to prepare learners for future workforce requirements.

• Digital learning models are becoming more flexible, personalized, and experience-driven to cater to diverse learner needs.

• Increased investment in certified training programs and AI-based learning tools is expected to support emerging technology-driven industries.

Thailand Edtech Market Segmentation

Sector Insights:
• Preschool: Early childhood education tech solutions.

• K-12: Technology adoption in primary and secondary education.

• Higher Education: Digital learning platforms for universities and colleges.

• Others: Other educational sectors benefiting from EdTech adoption.

Type Insights:

• Hardware: Physical devices supporting EdTech.

• Software: Platforms and applications facilitating digital education.

• Content: Educational materials and digital content delivery.

Deployment Mode Insights:

• Cloud-based: Online platforms hosted on cloud
infrastructure.

• On-premises: Locally hosted EdTech solutions.
End User Insights:

• Individual Learners: Personal users engaging with EdTech independently.

• Institutes: Educational institutions implementing EdTech.

• Enterprises: Businesses using EdTech for training and development.

Regional Insights

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

The dominant region in the Thailand EdTech market is Bangkok, contributing a significant market share with robust infrastructure supporting rapid adoption. The overall market is expected to grow at a CAGR of 11.44% from 2026 to 2034.

Recent Developments & News

In June 2025, the Ministry of Education, MHESI, and Microsoft Thailand launched the THAI Academy - AI in Education project aimed at transforming Thailand's education system through AI. This initiative targets enhancing AI literacy for over 10 million citizens and training 30,000 AI specialists by 2030 to position Thailand as a leader in AI-driven inclusive growth. Additionally, NetDragon Websoft partnered with

Thailand's Ministry of Higher Education to launch the MHESI Skill platform, an AI-based educational tool focused on the electric vehicle sector, providing free certified courses and practical training.

Key Highlights of the Report

• Comprehensive analysis of historical and forecast market trends from 2020 to 2034.

• Detailed segmentation by sector, type, deployment mode, end user, and region.

• Insights into market drivers, challenges, and opportunities.

• Porter's five forces analysis for competitive assessment.

• Competitive landscape with key player profiling and strategies.

• 10% free customization and 10-12 weeks post-sale analyst support.

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