Thai Entertainment Shines Globally: Thai Companies Celebrate Success at FILMART 2025

Bangkok - The Department of International Trade Promotion (DITP), Ministry of Commerce, along with the Ministry of Culture, the Ministry of Tourism and Sports, and the Subcommittee on Film, Documentary, and Animation Industry Promotion under the National Soft Power Strategy Committee (THACCA), supported 37 Thai companies in participating at the Hong Kong International Film & TV Market 2025 (FILMART). The event was held in the Hong Kong Special Administrative Region, People's Republic of China, from March 17-20, 2025.

This year, Thai companies achieved outstanding results, establishing significant business partnerships, licensing film rights to major international distributors, attracting global productions to film in Thailand, and negotiating collaborations on post-production services. These achievements reflect the growing strength and appeal of Thailand's film and television industries internationally.

Ms. Sunanta Kangvalkulkij, Director-General of the Department of International Trade Promotion, noted, "FILMART is a key marketplace for Asia's entertainment industry, bringing together over 760 exhibitors and more than 7,500 participants from 50 countries. It's an essential platform for producers, distributors, sales agents, service providers, and investors to explore new opportunities."

The 37 Thai companies were categorized into four groups: Film Production and Distribution (15 companies), Production and Post Production Services (6 companies), TV content (6 companies), and Content Y (10 companies).

Thailand made a strong impact at FILMART 2025 by forging valuable international business connections.

Retina Film Production Co., Ltd. notably attracted interest from mainland Chinese producers planning series with budgets exceeding USD 4.7 million. In addition, they are interested in filming scenes in Thailand, highlighting Thailand's established reputation as a desirable filming destination.

GDH 559 Co., Ltd. reached an agreement with Hong Kong-based Emperor Motion Pictures (EMP) for distribution rights of Thai films including The Paradise of Thorns, Flat Girls, and The Red Envelope, in Hong Kong and Macau.

Velcurve Co., Ltd. held promising negotiations with companies from multiple countries, including the United States, Taiwan, Vietnam, Hong Kong, Japan, Cambodia, and Malaysia, with potential business valued at over USD 2 million anticipated within the next 1-3 years. The company also successfully expanded into markets such as fancon events, fan meetings, screenings, and merchandise.

Kantana Post Production (Thailand) Co., Ltd. secured three project agreements for 2025 with partners from Malaysia and Cambodia, and also attracted interest from Taiwanese companies for collaborations in VFX and animation.

Kantana Sound Studio Co., Ltd. participated in a special screening of the film "96 Minutes" by Taiwan's WOWing Entertainment Group at FILMART 2025. This occasion opened discussions on sound design collaboration with renowned director Tzu-Hsuan Hung, whose previous film "The Scoundrels"was nominated for Best Sound Effects at the 2019 Golden Horse Awards.

Participation in FILMART 2025 marks another successful milestone for Thailand's entertainment industry, highlighting its global appeal and capability to generate significant international opportunities.

Ms. Sunanta Kangvalkulkij added that participation led to projected revenues of at least USD 67.4 million. The achievements at FILMART 2025 underscore the competitive strengths of Thailand's film and series sectors. The government and its partners remain committed to fostering the Thai entertainment industry's growth, establishing Thailand as a regional content production hub within ASEAN, driving economic benefits, increasing export value, and promoting domestic employment.

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