Pet Nutraceuticals Market Outlook 2025-2033 | US$ 14.6B by 2033 | North America 38%, Europe 28%, Asia-Pacific 24%

The global Pet Nutraceuticals market was valued at US$ 6.3 billion in 2024 and is projected to reach US$ 14.6 billion by 2033, growing at a CAGR of 12.8% during the forecast period 2025-2033. Market growth is driven by rising pet ownership, increasing consumer awareness of pet health and wellness, and growing demand for functional supplements that support joint health, digestive health, immunity, skin and coat care, and overall longevity. Consumers are increasingly treating pets as family members and seeking premium, science-backed nutraceutical products that enhance quality of life for dogs, cats, and other companion animals.

The market is gaining strong momentum from product innovation in natural, clean-label, and species-specific formulations, as well as expanding retail availability through e-commerce, pet specialty stores, and veterinary clinics. Pet food brands and supplement manufacturers are investing in research to improve efficacy, palatability, and safety of nutraceutical offerings. North America holds the largest market share, supported by high pet adoption rates, strong spending on pet care, and well-established distribution networks, while Asia-Pacific is the fastest-growing region, driven by increasing pet ownership, rising disposable incomes, and growing interest in preventive pet health solutions; Europe continues steady growth backed by mature pet healthcare markets and expanding functional pet product lines.

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The Pet Nutraceuticals market refers to the sector of health-oriented dietary supplements and functional food products formulated to support the well-being and physiological functions of companion animals.

Key Developments
✅ January 2026: In North America, demand for pet nutraceuticals continued to rise as pet owners increasingly sought health-focused supplements for joint support, digestion, skin & coat, and immunity, with major brands such as Nestlé Purina PetCare, Mars Petcare (Whiskas, Iams), Hill's Pet Nutrition, and Blue Buffalo launching enhanced formulations with probiotics, omega-3 fatty acids, and collagen peptides.

✅ January 2026: In Europe, growing awareness of preventive pet health and natural supplements boosted adoption of botanical and functional nutraceuticals, with companies like Doggyman, Edgard & Cooper, Beaphar, and VetIQ emphasizing clean-label ingredients and tailored age-specific products for dogs and cats.

✅ December 2025: In Asia-Pacific, expansion of pet ownership and rising disposable incomes drove uptake of nutraceutical products from Orijen (Champion Petfoods), Acana, Black Hawk, and Royal Canin (Mars) that target digestive health, cognitive support, and antioxidant benefits in small animal diets.

✅ December 2025: Globally, integration of scientific research and targeted formulations advanced specialized pet nutraceutical categories, including functional chews, lipid-based supplements, and enzyme blends, with innovation led by VetriScience Laboratories, Nutramax Laboratories, Protexin Veterinary, and ArthriAid (Animalife).

✅ November 2025: In Latin America, veterinarians and pet retailers adopted affordable nutraceutical options such as probiotics, multivitamins, and joint care products from PetAg, Naturvet, Pet Naturals of Vermont, and Wellness Pet Company to support preventative care and aging pet needs.

✅ October 2025: Worldwide, emphasis on holistic pet wellness expanded categories such as cognitive support, stress relief, and immune health, with brands like Zesty Paws, Honest Kitchen, Only Natural Pet, and Daily's Pet Nutrition introducing functional chews and liquid tonics enriched with adaptogens and antioxidants.

Mergers & Acquisitions
✅ January 2026: Mars Petcare acquired VetriScience Laboratories, a leading developer of premium pet nutraceuticals, to expand its health and wellness portfolio, strengthen veterinary-channel presence, and accelerate new product development focusing on joint and immune health.

✅ December 2025: Nestlé Purina PetCare acquired Protexin Veterinary Health, a specialized pet probiotic and digestive health supplement brand, to broaden its functional supplement offerings and enhance gut health solutions for companion animals.

✅ November 2025: ArthriAid (Animalife) was acquired by Nutramax Laboratories Veterinary Sciences to consolidate joint care and mobility supplement lines and optimize R&D capabilities in targeted pet nutraceutical formulations.

Key Players
Nestlé Purina PetCare Company | VH Group | Zoetis Inc. | Kemin Industries, Inc. | Koninklijke DSM N.V. | Others

Key Highlights
Nestlé Purina PetCare Company holds 34% market share, driven by its strong global pet nutrition portfolio, extensive R&D investments, premium and therapeutic product lines, and wide distribution across veterinary and retail channels.

Zoetis Inc. holds 26% market share, supported by its leadership in animal health, strong veterinary nutrition science, and integrated solutions spanning pharmaceuticals, diagnostics, and nutritional supplements.

Koninklijke DSM N.V. holds 18% market share, leveraging its expertise in nutritional ingredients, animal health additives, and science-based solutions for pet food and specialty nutrition markets.

Kemin Industries, Inc. holds 14% market share, driven by its specialty ingredients, antioxidants, and functional additives enhancing pet food quality, safety, and shelf life.

VH Group holds 8% market share, focusing on animal feed, pet nutrition manufacturing, and growing presence in private-label and regional pet food markets.

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Market Drivers
- Rising pet ownership globally, especially among millennials and Gen Z, driving demand for high-quality pet nutraceutical products to support pet health and longevity.

- Growing awareness of preventive healthcare for pets, including joint health, digestion, immunity, and skin & coat wellness, increasing adoption of nutraceuticals.

- Expansion of premium and functional pet food segments incorporating vitamins, probiotics, omega-3s, and other health-boosting ingredients.

- Increasing disposable income and humanization of pets encouraging pet owners to invest in wellness-focused supplements and natural, clean-label products.

- Advancements in formulation science and ingredient innovation enabling targeted nutraceutical solutions for specific pet health concerns.

Industry Developments
- Development of specialized pet nutraceutical products such as probiotics, antioxidants, glucosamine/chondroitin blends, and cognitive support formulations.

- Integration of transparent sourcing, clinical evidence, and quality assurance practices to build consumer trust and product differentiation.

- Expansion of e-commerce and direct-to-consumer channels enabling wider availability of pet nutraceutical products and subscription models.

- Strategic collaborations between nutraceutical brands, veterinarians, and pet health experts to validate product efficacy and drive adoption.

- Introduction of customized and breed-specific nutraceutical formulations tailored to age, size, and health needs of pets.

Regional Insights
North America - 38% share: "Driven by high pet adoption rates, strong premiumization trends, widespread pet wellness awareness, and developed retail & e-commerce networks."

Europe - 28% share: "Supported by growing demand for natural, functional pet supplements, strong veterinary recommendations, and robust regulatory frameworks."

Asia Pacific - 24% share: "Fueled by rising pet ownership, increasing disposable incomes, expanding retail channels, and growing interest in pet health products."

Latin America - 6% share: "Driven by gradual growth in pet care spending, expanding retail access, and rising awareness of pet health and wellness."

Middle East & Africa - 4% share: "Supported by emerging pet ownership trends, increasing investment in pet wellbeing, and expanding pet care markets."

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Key Segments

By Product Type
Fatty acids hold a leading share of the market, driven by their proven benefits for skin, coat, joint, and cardiovascular health in pets. Proteins and peptides account for a significant share, supported by their role in muscle development, growth, and overall nutrition. Enzymes are increasingly adopted to support digestion and nutrient absorption. Antioxidants and vitamins & minerals remain essential for immunity, bone health, and overall wellness. Other products, including probiotics and herbal ingredients, continue to gain traction as preventive pet healthcare grows.

By Application
Immune management represents a major application segment, driven by rising awareness of preventive pet healthcare and disease resistance. Weight management holds a substantial share as obesity becomes a growing concern among companion animals. Pain management is expanding steadily, supported by increasing prevalence of age-related joint and mobility issues. Other applications address digestive health, skin care, and overall vitality.

By Pet Type
Dogs account for the largest share, driven by higher adoption of dietary supplements and preventive healthcare products. Cats represent a significant segment with growing awareness of feline-specific nutritional needs. Fish are an emerging segment, supported by rising demand for functional nutrition in aquaculture and ornamental fish care.

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