Press release
Global Air Freshener Market Size to Surpass USD 17.4 Billion by 2033
The European region is experiencing steady growth driven by high individual awareness about indoor air quality.
Study Assumption Years
• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033
Market Growth Factors
A major factor that is driving the global air fresheners market is the increase in awareness of the quality of indoor air. The increasing time spent indoors is providing an opportunity to consumers for using air fresheners to remove odor and bring freshness, thus, driving the market. Consumers who want to reduce the level of indoor air pollutants and bacteria are attracted to air fresheners with antibacterial and allergen, fighting properties. Smart diffusers along with cleaning substances in air fresheners targeting health, conscious and eco, friendly consumers are expected to be the reason for the air freshener market growth in the next few years.
Manufacturers have molded their products to include environmentally, friendly ingredients and products with greater longevity. New delivery systems include dispensers and diffusers that modify the environment without human intervention through feature detection like whether a certain area of a room is occupied or not and then adjust accordingly. These features add welcome items for tech, savvy consumers who desire functional items with environmental consideration with acceptance greater in the home, office, and public.
Another significant factor contributing to growth is the automotive industry. Worldwide vehicle sales are increasing, which is creating a demand for air fresheners specifically designed for automotive use to eliminate odors resulting from vehicle daily usage, food, smoking, and air pollution. The automotive air care product industry uses vent clip-on and dash-mounted gel-based diffusers and automatic dispensers as its most popular product formats. The demand for automotive air care products increases because rideshare services expand and people spend more time commuting and drivers treat their vehicles as offices.
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Market Segmentation
Analysis by Product Type:
• Sprays/Aerosols: Represent the largest segment holding 46.7% of the market in 2024. Popular for ease of use, instant odor elimination, wide scent variety, and portability for homes, offices, and vehicles.
• Electric Air Fresheners
• Gel Air Fresheners
• Candle Air Fresheners
• Others
Analysis by Application:
• Residential: Leads with 60.6% market share in 2024. Used for eliminating cooking, pet, and damp odors and enhancing ambiance through various formats suited for different room sizes.
• Corporate
• Cars
• Others
Analysis by Distribution Channel:
• Supermarkets and Hypermarkets: Hold 42.5% market share in 2024. Offer wide product variety, competitive pricing, and promotions attracting broad demographics.
• Convenience Stores
• Specialty Stores
• Pharmacies
• Others
Analysis by Region:
• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa
Countries Covered: United States, Canada, China, Japan, India, South Korea, Australia, Indonesia, Germany, France, United Kingdom, Italy, Spain, Russia, Brazil, Mexico.
Regional Insights
The European market will become the biggest air freshener market in 2024 when it reaches 35.2% market share. High consumer understanding of indoor air quality together with rising demand for eco-friendly premium products and cultural beliefs about maintaining clean environments drive this trend. The retail industry develops infrastructure which enables businesses to create natural and organic scent products because of environmental regulations. The hospitality sector also promotes the continuous use of air fresheners in the area.
Recent Developments & News
California Scents (Energizer Holdings Inc) introduced its Armor All Podium Series premium car care products and car racing-themed air fresheners through a partnership with Oracle Red Bull Racing in November 2024. Soapy Joe's Car Wash launched its "Build a Ballpark" campaign in July 2024 which included limited-edition Joe Musgrove air fresheners that customers could find at all 24 locations. Everspray will launch its new air freshener technology in July 2024 which will create nanoparticles that emit scent for an extended period to extend the lifespan of aerosol products.
Key Players
• California Scents (Energizer Holdings Inc)
• Farcent Enterprise Co. Ltd.
• Godrej Consumer Products Limited (The Godrej Group)
• Henkel AG & Co. KGaA
• Kobayashi Pharmaceutical Co. Ltd.
• Newell Brands
• Procter & Gamble
• Reckitt Benckiser Group plc.
• S. C. Johnson & Son Inc.
Customization Note
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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Contact Us
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Email: sales@imarcgroup.com,
Tel No: (D) +91 120 433 0800,
United States: +1-201971-6302
About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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