M3E Subsidy Report 2023-2025: Analysis of the European Subsidy Landscape Reveals Fundamental Change

-Subsidy mechanisms in Europe are evolving
-Political trends, strategic realignments, and country-specific differences
-Outlook for the coming years

Berlin, 29 January 2026. Government funding for electric mobility in Europe is undergoing profound transformation. After years dominated by broad-based purchase incentives for electric vehicles, increasingly targeted and strategically oriented funding instruments are coming to the fore. M3E, a Berlin-based consulting firm specialising in electric mobility, has analysed this shift in detail and compiled its findings in a comprehensive subsidy report. The emerging political guidelines and funding trends provide the automotive industry, the energy sector, infrastructure operators, and policymakers with valuable insights and concrete options for strategic planning.

The EUROPEAN EV INCENTIVE LANDSCAPE REPORT 2023-2025 analyses the evolution of public funding schemes for electric mobility in selected European countries over the stated period. The objective of the study is to identify key political trends, strategic realignments, and country-specific differences. Rather than aiming to provide an exhaustive inventory of all available funding instruments, the report offers a structured assessment of the most relevant developments and their implications for key market participants.
Europe undergoing a fundamental shift in subsidy policy
The central finding of the report is a fundamental shift in Europe's subsidy policy. Between 2023 and 2025, incentive systems have evolved from broad-based purchase premiums for passenger electric vehicles toward more selective and strategically aligned instruments. Increasing emphasis is placed on the expansion of charging infrastructure, the electrification of heavy-duty transport, and income-based or price-capped funding mechanisms. While approaches differ significantly across countries, a common trend is evident: subsidies are less focused on accelerating market uptake per se and increasingly designed to serve industrial and climate policy objectives. The report also highlights the growing role of the European Union and the changing focus of its regulatory and policy framework.
Example: transport and logistics
The electrification of road freight transport is emerging as a shared strategic priority across all countries analysed. Dedicated programmes for electric trucks, buses, and logistics fleets have been introduced or expanded. Given the significantly higher purchase costs of heavy-duty electric vehicles, large-scale market adoption remains economically unviable without targeted, capital-intensive support. Environmental scoring systems (e.g. France), industrial policy alignment (EU-level), and infrastructure-led funding models (e.g. Germany, Norway or Denmark) are increasingly shaping support schemes for heavy commercial vehicles.

Dr Christian Milan, Founder and Managing Director of M3E, comments:
"Our analysis of the period from 2023 to 2025 clearly demonstrates a shift in policy steering instruments and a move toward a more strategic consolidation of subsidy policy. While funding mechanisms are becoming more selective, regulatory requirements are simultaneously becoming more stringent. The incentive landscape report therefore provides companies, investors, and policymakers with robust guidance on the current and future direction of European electromobility funding."

Outlook: The incentive landscape of the coming years is expected to be shaped by three core pillars. Details on these pillars are available in the M3E Subsidy Report, which has now been published.

The EUROPEAN EV INCENTIVE LANDSCAPE REPORT 2023-2025 is available for free download here: https://links.m3e.group/incentive_report_en

M3E Communications
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Sascha Brandenburg
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M3E provides comprehensive support to help you stay one step ahead in the rapidly growing e-mobility market. The Berlin-based consulting firm was founded in 2019 and operates both nationally and internationally. In addition to leading vehicle manufacturers, M3E's customers include fleet managers, suppliers, energy providers, local authorities and private users of electric vehicles.
M3E has built one of the largest e-mobility subsidy databases for the European region and supports companies and local authorities in implementing sustainable, cost-efficient mobility solutions and energy infrastructures. In addition to providing support for charging infrastructure development and fleet electrification, M3E also handles subsidy applications and GHG quotas, among other things. More information can be found here: www.m3e.group

This release was published on openPR.