Plant-based-protein Meat Industry Research: the global market size is projected to reach USD 2.62 billion by 2031

QY Research Inc. (Global Market Report Research Publisher) announces the release of 2025 latest report "Plant-based-protein Meat- Global Market Share and Ranking, Overall Sales and Demand Forecast 2026-2032". Based on current situation and impact historical analysis (2020-2024) and forecast calculations (2026-2032), this report provides a comprehensive analysis of the global Plant-based-protein Meat market, including market size, share, demand, industry development status, and forecasts for the next few years.

The global market for Plant-based-protein Meat was estimated to be worth US$ 1942 million in 2025 and is projected to reach US$ 2550 million, growing at a CAGR of 5.0% from 2026 to 2032.

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Plant-based Protein Meat Market Summary

1. Product Introduction

Plant-based protein meat refers to food products designed to replicate the sensory and culinary experience of animal meat using plant-derived ingredients. Primarily formulated from proteins such as soy, pea, fava bean, or wheat gluten, these products are engineered to mimic the taste, texture, and appearance of traditional meat items like burgers, sausages, nuggets, and ground meat. Through advanced food technology, they offer a versatile, sustainable, and often healthier alternative within the rapidly evolving protein market.

2. Global Market Overview

According to the latest QYResearch market report, the global plant-based protein meat market is set for steady expansion, projected to reach USD 2.62 billion by 2031. This represents a compound annual growth rate (CAGR) of 5.1% throughout the forecast period.

The market is led by pioneering brands and established food manufacturers. Key players include Beyond Meat, Impossible Foods, Kellanova (formerly Kellogg's), Maple Leaf Foods, and Monde Nissin. In 2024, the top five companies held a combined revenue share of approximately 57.0%, indicating a moderately concentrated and brand-driven competitive landscape.

3. Market Segmentation Analysis

3.1 By Product Type
The market is segmented into product forms such as burgers, sausages, nuggets, and ground meat. Among these, Meat Products-including patties and linked sausages-dominate the market, holding a 77.7% share. This reflects consumer preference for center-of-plate, ready-to-cook items that closely replicate conventional meat.

3.2 By Application
In terms of distribution channels, the Retail segment is by far the largest, accounting for 85.8% of the market. This includes sales through supermarkets, hypermarkets, and online grocery platforms. The foodservice segment (restaurants, quick-service chains) also plays a significant role in driving trial and brand awareness.

3.3 By Region
North America currently leads in consumption, driven by high consumer awareness and extensive product availability. Europe follows closely, supported by strong sustainability trends and regulatory encouragement. The Asia-Pacific region is anticipated to be the fastest-growing market, fueled by rising health consciousness, growing vegan and flexitarian populations, and increasing retail penetration.

4. Key Market Drivers

4.1 Rising Health and Wellness Consciousness
A primary driver is the increasing consumer focus on health. Plant-based meats are perceived as healthier alternatives, often lower in saturated fat and cholesterol-free while providing dietary fiber and protein. Growing awareness of the potential health risks associated with high red meat consumption, including heart disease and certain cancers, is motivating a shift toward flexitarian and plant-forward diets.

4.2 Environmental Sustainability and Ethical Concerns
Environmental impact is a significant motivator, especially among younger demographics. Consumers are increasingly aware that plant-based protein production generates far lower greenhouse gas emissions, uses less land and water, and alleviates concerns related to industrial animal farming and animal welfare. This alignment with personal ethics and climate action continues to propel market growth.

4.3 Technological and Product Innovation
Breakthroughs in food science have been crucial in expanding the market beyond early adopters. Advanced techniques like high-moisture extrusion, shear cell technology, and precision fermentation have dramatically improved the taste, texture, and "mouthfeel" of plant-based meats, making them appealing to mainstream meat-eaters. The development of key ingredients, such as heme iron for meat-like flavor, has been a game-changer for sensory acceptance.

5. Primary Market Challenges

5.1 Price Premium and Cost Competitiveness
Achieving price parity with conventional meat remains a major hurdle. The cost of novel ingredients, R&D, and relatively smaller-scale production keeps retail prices higher than those of animal protein, particularly in price-sensitive markets and regions with subsidized livestock industries. This price gap limits mass-market adoption.

5.2 Perception as "Ultra-Processed" Food
The sophisticated processing required to achieve meat-like qualities has led to criticism over long ingredient lists and perceptions of being "ultra-processed." This conflicts with the growing consumer demand for clean-label, minimally processed foods and can undermine the health-oriented marketing message of many brands.

5.3 Nutritional Debates and Formulation Gaps
While often lower in saturated fat, some plant-based meats can be high in sodium, contain added saturated fats (e.g., coconut oil), and may not provide a complete protein profile or essential micronutrients (like Vitamin B12, zinc, and heme iron) found in animal meat. Ongoing nutritional scrutiny requires continuous product reformulation and clear consumer communication to maintain trust.

The report provides a detailed analysis of the market size, growth potential, and key trends for each segment. Through detailed analysis, industry players can identify profit opportunities, develop strategies for specific customer segments, and allocate resources effectively.

The Plant-based-protein Meat market is segmented as below:
By Company
Beyond Meat
Impossible Foods
Turtle Island Foods
Maple Leaf
Yves Veggie Cuisine
Nestle
Kellanova
Monde Nissin
Fry Group Foods
Heather Mills
Cargill
Unilever
Omnipork
Qishan Foods
Hongchang Food
Sulian Food
Starfield
PFI Foods
Shuanghui
Douduoqi
Qishuang Group
Weilong Delicious
Zuming Bean Products

Segment by Type
Meat Products
Meat

Segment by Application
Food
Retail
Other

Each chapter of the report provides detailed information for readers to further understand the Plant-based-protein Meat market:

Chapter 1: Introduces the report scope of the Plant-based-protein Meat report, global total market size (valve, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry. (2021-2032)
Chapter 2: Detailed analysis of Plant-based-protein Meat manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc. (2021-2026)
Chapter 3: Provides the analysis of various Plant-based-protein Meat market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments. (2021-2032)
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.(2021-2032)
Chapter 5: Sales, revenue of Plant-based-protein Meat in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world..(2021-2032)
Chapter 6: Sales, revenue of Plant-based-protein Meat in country level. It provides sigmate data by Type, and by Application for each country/region.(2021-2032)
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc. (2021-2026)
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

Benefits of purchasing QYResearch report:

Competitive Analysis: QYResearch provides in-depth Plant-based-protein Meat competitive analysis, including information on key company profiles, new entrants, acquisitions, mergers, large market shear, opportunities, and challenges. These analyses provide clients with a comprehensive understanding of market conditions and competitive dynamics, enabling them to develop effective market strategies and maintain their competitive edge.

Industry Analysis: QYResearch provides Plant-based-protein Meat comprehensive industry data and trend analysis, including raw material analysis, market application analysis, product type analysis, market demand analysis, market supply analysis, downstream market analysis, and supply chain analysis.

and trend analysis. These analyses help clients understand the direction of industry development and make informed business decisions.

Market Size: QYResearch provides Plant-based-protein Meat market size analysis, including capacity, production, sales, production value, price, cost, and profit analysis. This data helps clients understand market size and development potential, and is an important reference for business development.

Other relevant reports of QYResearch:
Global Plant-based-protein Meat Sales Market Report, Competitive Analysis and Regional Opportunities 2026-2032
Global Plant-based-protein Meat Market Research Report 2026

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