Award-Winning Children's Salon Brand Bertie and Belle Announces Franchise Launch

Award-Winning Children's Salon Brand Bertie and Belle Announces Franchise Launch

A children's hair salon brand known for its calm, child-led approach is opening its doors to franchise partners for the first time.

Bertie and Belle, an award-winning children's salon brand founded on the philosophy of "an experience, not an encounter," has announced the official launch of its franchise model, inviting values-led entrepreneurs to bring the concept to new communities across the UK.

Created to address the stress and anxiety many families experience around children's haircuts, Bertie and Belle have built a loyal following by focusing on emotional safety, confidence-building, and sensory-aware service, particularly for babies, toddlers and children who may find traditional salons overwhelming.

Unlike conventional hair salons, Bertie and Belle operate exclusively within the children's space. Every element of the experience is designed around the child, not the clock.

"We didn't set out to build just another children's salon," says Gareth Sanders, founder of Bertie and Belle. "We set out to create a place where children feel safe, parents feel supported, and small wins are celebrated. The haircut is important, but the experience is everything."

The franchise launch comes after sustained demand from parents and prospective business owners alike, many of whom have asked whether the model could be replicated in other locations. With successful salons already operating and strong community trust established, the brand is now ready to grow.

Bertie and Belle's franchise model has been developed to ensure consistency of experience while allowing franchise partners to remain deeply connected to their local communities. Franchisees receive comprehensive training, operational systems, brand support, and ongoing guidance, alongside a clearly defined ethos that prioritises care over volume.

Crucially, the opportunity is not positioned as a high-turnover, fast-paced salon model.

"This isn't about speed, upselling or squeezing in extra appointments," Gareth Sanders explains. "It's about doing things properly. We're looking for partners who care about children, community and quality. People who want to build something meaningful, not just profitable."

The brand has become particularly well-regarded among families with children who need a calmer, more patient approach, including those with sensory sensitivities or additional needs. This has helped Bertie and Belle carve out a distinctive position in a growing market where parents are increasingly seeking experience-led services for their children.

As franchising begins, the company has been clear that growth will be selective.

"We're not trying to be everywhere," says Gareth Sanders. "We're trying to be right. Right for families, right for children, and right for the people who choose to represent the brand."

The Bertie and Belle franchise opportunity is now open, with initial locations planned across key UK towns and cities.

More information about the franchise model and application process can be found at:
www.bertieandbelle.com/franchising

15 Station Road, Keynsham, BS31 2BH

Bertie and Belle is an award-winning children's hair salon specialising exclusively in calm, child-led haircuts for babies, toddlers and children. We believe every appointment should be an experience, not an encounter.

Our salons are designed to support emotional safety, confidence and comfort, with a sensory-aware environment and trained stylists who understand children's needs. From baby and toddler haircuts to first haircut milestone packages and children's ear piercing, every service is delivered with patience, care and reassurance.

Parents choose Bertie and Belle because we take the time to listen, move at a child's pace, and create positive, confidence-building moments - especially for children who may find haircuts challenging.

We're proud to support families with a calm, professional approach that puts children first and helps parents feel at ease.

This release was published on openPR.