Knitted Underwear Market Set to Grow at 4.6% CAGR, Driven by Sustainable Fabrics and Comfort Innovation Through 2035

The global Knitted Underwear Market is witnessing steady and resilient growth as comfort-driven apparel, fabric innovation, and sustainability converge to reshape consumer preferences. Knitted underwear, known for its breathability, stretchability, and skin-friendly properties, has become a staple across demographics. In 2024, the market was valued at USD 51,800.0 billion and is projected to expand to USD 54,200.0 billion in 2025, reflecting consistent demand across both developed and emerging economies.

Looking ahead, the market is forecast to reach USD 84,900.0 billion by 2035, growing at a compound annual growth rate (CAGR) of 4.6% during 2025-2035. This growth trajectory is supported by rising awareness of personal comfort, increasing urbanization, and the growing penetration of branded innerwear. Additionally, evolving fashion sensibilities and the integration of performance features such as moisture-wicking and temperature regulation are elevating knitted underwear from a basic necessity to a lifestyle product.

The competitive landscape of the knitted underwear market is moderately consolidated, with established global brands focusing on product differentiation, sustainable sourcing, and omnichannel distribution strategies. Key players such as Hanesbrands Inc., Fruit of the Loom, Calvin Klein, Victoria's Secret, Jockey International Inc., Gildan Activewear Inc., Bamboo Underwear, M&S, and Uniqlo dominate the market through strong brand equity and extensive retail presence. These companies are increasingly investing in eco-friendly materials, digital marketing, and direct-to-consumer platforms to strengthen their competitive positioning.

Free Sample Copy - Access A Complimentary Copy of Our Report to Explore Its Content and Insights
https://www.marketresearchfuture.com/sample_request/20291

One of the most significant growth drivers in the knitted underwear market is the rising consumer preference for sustainable and skin-safe materials. Fabrics such as organic cotton, bamboo fiber, modal, and recycled blends are gaining traction due to their reduced environmental footprint and enhanced comfort. Consumers are becoming more conscious of ethical manufacturing practices, pushing brands to adopt transparent supply chains and environmentally responsible production methods. This shift is particularly strong among millennials and Gen Z consumers, who value sustainability alongside affordability and style.

Another key factor fueling market growth is the expansion of e-commerce and digital-first innerwear brands. Online retail channels enable consumers to access a wide variety of styles, sizes, and price ranges while benefiting from personalized recommendations and subscription-based models. The availability of detailed sizing guides and hassle-free return policies has significantly reduced barriers to online underwear purchases, thereby accelerating market penetration in both urban and semi-urban regions.

Proceed To Buy - Move Forward with Your Purchase and Gain Instant Access to the Complete Report
https://www.marketresearchfuture.com/checkout?currency=one_user-USD&report_id=20291

From a segmentation perspective, the knitted underwear market covers application, material, gender, age group, and price range, offering manufacturers multiple avenues for growth. Men's and women's segments continue to dominate revenue generation, while demand for gender-neutral and inclusive sizing options is steadily increasing. Premium and mid-range products are gaining share due to improved disposable incomes and the growing perception of underwear as a long-term comfort investment rather than a low-involvement purchase.

Regionally, North America and Europe represent mature markets characterized by high brand loyalty, strong purchasing power, and early adoption of sustainable innerwear. Consumers in these regions actively seek quality-certified, ethically produced knitted underwear, driving innovation in fabric technology and design. The presence of major global brands and well-established retail infrastructure further supports market stability in these regions.

The Asia-Pacific (APAC) region is expected to register the fastest growth during the forecast period, driven by population growth, rising middle-class income, and increasing awareness of branded innerwear. Countries such as China, India, and Japan are witnessing rapid urbanization and lifestyle changes, boosting demand for comfortable and affordable knitted underwear. Meanwhile, South America and the Middle East & Africa (MEA) are emerging markets where improving retail penetration and growing youth populations are creating new growth opportunities.

Access Full Report Now - Gain Comprehensive Insights into the Market with Our Detailed Research Report
https://www.marketresearchfuture.com/reports/knitted-underwear-market-20291

In conclusion, the knitted underwear market is on a stable growth path, supported by sustainability trends, digital retail expansion, and evolving consumer expectations. As brands continue to innovate with eco-friendly materials, smart textiles, and inclusive designs, the market is expected to maintain its upward momentum through 2035, offering attractive opportunities for manufacturers, retailers, and investors alike.

Frequently Asked Questions (FAQs)
1. What is the current market size of the knitted underwear market?
The market was valued at USD 51,800.0 billion in 2024.

2. What is the expected CAGR of the knitted underwear market during 2025-2035?
The market is projected to grow at a CAGR of 4.6% during the forecast period.

3. Which materials are driving growth in the knitted underwear market?
Sustainable materials such as organic cotton, bamboo fiber, and modal are key growth drivers.

4. Which region is expected to grow the fastest?
Asia-Pacific is expected to witness the fastest growth due to rising incomes and urbanization.

5. Who are the major players in the knitted underwear market?
Key players include Hanesbrands Inc., Calvin Klein, Jockey International, Victoria's Secret, and Uniqlo.

Discover More Research Reports on Consumer and Retail By Market Research Future:
Connected Bottle Market Trends, Size, Share | Forecast 2035 - https://www.marketresearchfuture.com/reports/connected-bottle-market-36650

Construction Safety Helmets Market Size, Share Forecast 2035 - https://www.marketresearchfuture.com/reports/construction-safety-helmets-market-39901

Construction Toy Market Size, Share, Industry Outlook Report 2035 - https://www.marketresearchfuture.com/reports/construction-toy-market-37792

Consumer Electronics Repair and Maintenance Market Size, Share, 2035 - https://www.marketresearchfuture.com/reports/consumer-electronics-repair-and-maintenance-market-29331

Consumer Electronics Retailer Market Size, Industry-2035 - https://www.marketresearchfuture.com/reports/consumer-electronics-retailer-market-41473

Contact us:
Market Research Future (part of Wantstats Research and Media Private Limited),
99 Hudson Street,5Th Floor, New York, New York 10013, United States of America
Contact Number:
+1 (855) 661-4441 (US)
+44 1720 412 167 (UK)
+91 2269738890 (APAC)
Email: info@marketresearchfuture.com

About Market Research Future:
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.
MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

This release was published on openPR.