Manish Kumar of Scala on Leading MarTech & Digital Experiences Across APAC on TechDogs' Discover Dialogues

Santa Clara, CA - In the latest episode of Discover Dialogues by TechDogs, hosted by Vikramsinh Ghatge, Editor-in-Chief and Senior Marketing Director, Manish Kumar, Managing Director - APAC at Scala, shares deep insights into what it takes to build, scale, and lead digital experience strategies across the diverse Asia Pacific region.

With extensive leadership experience across APAC, Manish offers a grounded perspective on why the region cannot be approached as a single market. From cultural and regulatory diversity to varying levels of digital maturity, he explains how successful leadership in APAC depends on balancing localized execution with a unified regional vision.

The conversation also explores the evolution of digital signage and physical engagement, highlighting how it is transforming from static displays into intelligent, data-driven experience layers that connect physical and digital customer journeys.

Key highlights from the conversation include:

Why APAC Leadership Is Unique: Manish explains why consistency does not mean sameness, and how empowering local teams while aligning them around a shared purpose strengthens trust, partnerships, and long-term growth.
AI in Digital Experiences: Moving beyond experimentation, the discussion focuses on practical AI applications such as contextual content delivery, multilingual engagement, predictive maintenance, and operational intelligence-while maintaining strong governance and responsible data use.
From Visibility to Relevance: The episode explores how physical spaces are shifting from broad visibility to real-time relevance, driven by contextual triggers, data integration, and moment-based engagement.

India & High-Growth APAC Markets: India is highlighted as a key growth and experimentation hub, where enterprises are increasingly viewing digital signage as a strategic investment with measurable ROI. Similar principles apply across Southeast Asia's fast-growing economies.

Leadership Lessons Across Cultures: Manish shares leadership principles shaped by years of cross-cultural experience-transparent communication, accountability, and empowering teams across time zones to execute with discipline and clarity.

"APAC growth is driven by relevance, not replication," Manish Kumar notes. "When local execution is empowered by a shared vision and disciplined technology adoption, digital experiences become scalable, intelligent, and impactful."

This episode is a must-watch for business leaders, MarTech professionals, and CX strategists navigating growth, AI adoption, and digital transformation across complex global regions.

🎧 Watch the full episode here:
https://www.techdogs.com/inspire/discover-dialogues/manish-kumar-managing-director-apac-at-scala-on-leading-martech-digital-experiences

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