Retail Media Networks Market Fueled by First‐Party Data, AI Targeting, and Omnichannel Ad Spend

The Retail Media Networks Market is experiencing unprecedented growth, transforming how brands connect with customers at the point of purchase using retailer first‐party data, advanced analytics, and integrated advertising formats. According to the latest forecasts from industry analysts, the global market is expected to expand rapidly, with projections ranging from USD 20.02 billion by 2023 to as high as USD 30.89 billion by 2030, showcasing substantial investor confidence and enterprise demand.

Retail media networks empower retailers to monetize their digital and physical advertising inventory - including e‐commerce sites, mobile apps, in‐store digital displays, and loyalty platforms - while giving advertisers precision targeting and measurable conversions in a privacy‐safe environment. This evolution is reshaping digital advertising budgets worldwide, driving marketing spend away from traditional channels to retailer‐centric ad ecosystems where purchase intent is highest.

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Market Growth Drivers and Trends

• Explosion of First‐Party Retail Data - As brands seek to overcome the limitations of third‐party cookies and privacy‐related data restrictions, retailers are leveraging rich first‐party shopper data to deliver relevant advertising to high‐intent audiences. Many major retailers have launched or plan to launch retail media networks to capitalize on these insights.

• E‐commerce Penetration and Omnichannel Demand - The expansion of e‐commerce globally continues to accelerate retail media growth. Online placements lead the market, while in‐store digital activations - including AR and dynamic shelf signage - are quickly gaining traction.

• Programmatic and AI‐Driven Advertising - Adoption of programmatic buying tools and AI‐powered audience targeting is increasing efficiency and performance for advertisers across retail media networks. These advancements allow real‐time optimization and improved ROI tracking compared to traditional digital marketing channels.

• Immersive Formats and Innovation - Video, AR, and shoppable content formats are becoming mainstream on retail media platforms, enabling deeper engagement and higher conversion rates at the point of purchase.

Geographic and Segment Highlights

by Type

Search Ads
Display Ads

by Cloud Deployment

Public Cloud
Private Cloud
Hybrid Cloud

by Application

Consumer Goods
Catering
Other

• North America remains the largest regional retail media networks market, driven by strong e‐commerce ecosystems and early adoption among leading U.S. retailers.
• Asia‐Pacific is emerging as the fastest‐growing region, propelled by mobile commerce expansion and digital advertising investments.
• Display Ads continue to dominate by revenue share, while video and experiential ad formats are growing at above‐average CAGR.
• Retailer‐owned networks control the majority of market share, with independent and third‐party platforms gaining momentum.

Leading Players Drive Competitive Landscape

1. Walmart
2. Costco Wholesale Corporation
3. The Kroger Co.
4. Walgreens Boots Alliance Inc.
5. TESCO PLC
6. Amazon.com Inc.
7. METRO
8. Home Depot Product Authority LLC.
9. Target Brands Inc.
10. Best Buy
11. Inter IKEA Systems B.V
12. Carrefour SA
13. eBay Inc.Executive Commentary

Retail media networks are not just another advertising channel - they represent a fundamental shift in how brands engage with consumer intent data and drive measurable sales outcomes," said Alex Jansen, Chief Strategy Officer of AdVista Research. "With e‐commerce and mobile usage continuing to grow, advertisers now prioritize closed‐loop attribution and on‐platform performance, making retail media a cornerstone of modern marketing strategies.

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Market Challenges and Solutions

Industry research highlights several market challenges, including measurement standardization, integration complexity, and the need for cross‐channel attribution tools that unify online and offline performance metrics. Providers are responding with robust analytics dashboards and privacy‐compliant data clean room solutions that help marketers demonstrate lift and ROI with greater confidence.

Why This Matters

In a world where consumers interact with brands across multiple screens and physical environments, the Retail Media Networks Market offers a unique opportunity for advertisers to reach shoppers at their most decisive moments - driving higher engagement, greater conversion, and improved customer lifetime value. With strong projected growth and innovation across formats and platforms, retail media networks are poised to redefine the future of targeted advertising.

Frequently Asked Questions:

1] What segments are covered in the Global Retail Media Networks Market report?
Ans. The segments covered in the Retail Media Networks Market report are based on Type and Application.

2] Which region is expected to hold the highest share in the Global Retail Media Networks Market?
Ans. The North America region is expected to hold the highest share in the Retail Media Networks Market.

3] What is the market size of the Global Retail Media Networks Market by 2030?
Ans. The market size of the Retail Media Networks Market by 2030 is expected to reach US$ 30.89 Bn.

4] What is the forecast period for the Global Retail Media Networks Market?
Ans. The forecast period for the Retail Media Networks Market is 2024-2030.

5] What was the market size of the Global Retail Media Networks Market in 2023?
Ans. The market size of the Retail Media Networks Market in 2023 was valued at US$ 20.02 Bn.

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