Supply Chain Analytics Market - Geographical and Competitive Dynamics, Report Overview

Supply chain optimization is becoming imperative for organizations trying to reduce operational cost, attain sustainable business growth, and enhance customer experience. Such organizations are increasingly implementing supply chain analytics solutions to achieve top-line growth, improve profitability, and consolidate market presence. These solutions help in reducing inventory, optimizing service levels, improving forecast accuracy, supporting network reconfiguration, and minimizing material wastage. As these benefits are being increasingly acknowledged, the global supply chain analytics market is likely to tread along a healthy growth track. Supply chain analytics can be deployed as cloud-based (hosted) solutions or on-premises solutions.

This research report serves as a reliable business tool for existing as well as new players in the global supply chain analytics market. The report extensively covers critical aspects such as market dynamics, trends, and opportunities. It provides qualitative and quantitative insights into the competitive landscape of the market. It profiles the key players in the market along with their market shares, latest developments, business strategies, and contact information. It also includes tools such as market attractiveness analysis, value chain and stakeholder analysis, and Porter’s five force analysis. For lucid analysis, the report segments the market for supply chain analytics on the basis of various criteria including services, geography, deployment, and solutions. Each segment is analyzed in terms of both volume and revenue and these statistics are presented in graphical form for a better understanding.

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The growth of the global market is primarily driven by the rising awareness regarding the merits of supply chain analytics solutions. Over the past few years, the demand for these solutions has increased sharply across industries such as aerospace, automotive, consumer packaged goods (CPG), defense, electronics, healthcare, life science, manufacturing, and retail. Moreover, the rapidly growing amount of data generated and processed every day and the pressing need for effective database management tools is creating a staggering volume of demand for these solutions.

However, issues such as the lack of data visibility in real-time, absence of any reliable method to streamline processes within execution and planning, no flexibility within the network, and ambiguities in the product line are limiting the global supply chain analytics market from realizing its utmost potential. Furthermore, the adoption of these solutions is low among small and medium-sized organizations due to budgetary constraints, which in turn is adversely affecting the overall revenue generation of the market.

The regions methodically examined in the research report are Asia Pacific, Europe, North America, and Rest of the World. North America commands a large share in the market, primarily due to the presence of a large number of key players. The Asia Pacific and Rest of the World regions will emerge to be promising markets during the forecast period. The increasing manufacturing activities coupled with the rising investments for industrial expansion are fuelling the growth of the region. The growing awareness regarding the merits of supply chain analytics among organizations present across different verticals is providing a fillip to the market in these regions.

Players in the global supply chain analytics market are pouring funds into sales channels across the globe in order to consolidate their presence. Collaboration is another go-to strategy adopted by players to stay ahead in the market. Some of the key players of supply chain analytics market are Birst Inc., Capgemini S.A., Genpact Ltd., Microstrategy, IBM Corporation, SAP SE, Kinaxis Inc., Sage Clarity LLC, Oracle Corporation, and SAS Institute Inc.

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