Press release
Phenethyl Alcohol Market is set to reach US$ million by 2031, Market Size, Share, Industry, Forecast and outlook 2024-2031 | key Players:- Symrise AG., Shanghai Shenbao Flavors& Fragrances Co., Ltd., Evesa.
The phenethyl alcohol market reached USD million in 2022 and is projected to witness lucrative growth by reaching up to USD million by 2031. The market is growing at a CAGR of 5.1% during the forecast period (2024-2031). Phenethyl alcohol is an organic compound with the molecular formula C6H5CH2CH2OH.DataM Intelligence unveils its latest report on the "Phenethyl alcohol market size 2026," offering an in-depth analysis of market trends, growth drivers, competitive landscape, and regional dynamics. The study covers market size in value and volume, CAGR forecasts, and emerging opportunities that can guide businesses in seizing growth potential and crafting winning strategies. Packed with data-driven insights on current developments and future trends, this report is essential for companies aiming to stay ahead in the competitive Market.
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United States: Key Industry Developments
✅ December 2025: Major fragrance manufacturers expanded phenethyl alcohol production capacity in response to surging demand from the cosmetics sector, driven by consumer shifts toward natural rose-like scents in skincare formulations. This boosted U.S. market volumes amid a 3% retail sales rise, enhancing supply chain resilience for personal care applications.
✅ September 2025: Phenethyl alcohol prices stabilized with steady industrial production growth, supporting its use as a preservative in pharmaceutical formulations and aromatherapy blends. U.S. demand rose due to preferences for calming essential oils in wellness products.
✅ January 2025: Market reports projected U.S. phenethyl alcohol consumption to lead North America with a 4.8% CAGR through 2032, fueled by regulatory support for safe ingredients in fragrances and rising organic product trends. Key players invested in sustainable sourcing to meet clean beauty demands.
Asia Pacific / Japan: Key Industry Developments
✅ December 2025: Japanese chemical firms ramped up bio-based phenethyl alcohol output to align with green chemistry policies, targeting fragrance and pharma exports amid Asia's expanding middle-class consumption. This supported domestic flavor industry growth with eco-friendly alternatives.
✅ July 2025: Regional market analyses highlighted Japan's steady adoption of phenethyl alcohol in cosmetics, driven by clean-label trends and botanical product innovations, with production expansions by firms like Zhejiang NHU influencing supply chains. Sustainability certifications boosted its appeal in high-end perfumes.
✅ April 2025: Phenylethyl market forecasts noted Japan's pharmaceutical segment leading demand for phenethyl alcohol as an antimicrobial agent, with a projected 5.5% CAGR fueled by R&D in drug excipients and rising healthcare needs. Local sourcing mitigated supply disruptions for fine chemicals.
Recent Partnerships
Limited public announcements on partnerships; key players such as Zhejiang NHU Co. Ltd. collaborated with suppliers for bio-based production scale-up to meet fragrance and pharma demand.
Recent Product Developments
Emphasis on sustainable, plant-based phenethyl alcohol variants for clean-label cosmetics and antimicrobials. Innovations include biotechnological manufacturing for eco-certified grades used in topical formulations by Pfizer and Novartis.
Key Players:-
The major global players include Symrise AG., Shanghai Shenbao Flavors& Fragrances Co., Ltd., Evesa, Mitsubishi Chemical, Cinch Chemicals Pvt.Ltd., Novorate Biotech, Hubei Jusheng Technology Co.Ltd., LyondellBasell Industries N.V., Eastman and Eco Organics.
Key Growth Drivers:-
◾ Rising fragrance & personal care demand: PEA's rose-like aroma drives its use in perfumes (40%+ market share) and skincare; Asia-Pacific urbanization boosts consumption by 6% annually.
◾ Pharma applications expansion: Acts as solvent, preservative, and antimicrobial in formulations; global drug demand (e.g., excipients) fuels 5-7% segment CAGR through 2030.
◾ Food & beverage flavoring: Natural rose scent adoption in beverages and confectionery grows with clean-label trends, especially in emerging markets.
◾ Cosmetics boom in APAC: India's beauty market (15% CAGR) and China's premiumization increase PEA for lotions/shampoos; sustainability pushes bio-based variants.
◾ Industrial versatility: Antimicrobial properties expand into soaps, detergents; supply chain stability post-2025 supports 5% volume growth.
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Regional Highlights:-
Asia-Pacific Dominance
Asia-Pacific leads the phenethyl alcohol market due to rapid urbanization, a growing middle class, and rising demand for personal care products in countries like China and India. The region is projected to sustain its top position through 2032, with a robust CAGR around 6.5%, driven by expanding cosmetics and food sectors.
North America Highlights
North America ranks second, fueled by high consumption in the U.S. for aromatherapy, fragrances, and pharmaceuticals. Demand benefits from consumer shifts toward natural ingredients and a thriving fragrance industry.
Europe Insights
Europe follows closely, supported by stringent regulations favoring safe, eco-friendly ingredients in cosmetics and personal care. Key markets include Germany, the UK, France, and Italy, with steady growth tied to organic product trends
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Market Segmentation:-
Type Segmentation
Natural
Natural Phenethyl Alcohol comes from essential oils of flowers such as roses, offering authentic aroma profiles prized in premium fragrances and organic products. Demand rises with consumer preference for clean-label ingredients, though higher costs limit volume. This segment holds about 25% market share due to niche luxury applications.
Synthetic
Synthetic Phenethyl Alcohol dominates production via cost-effective chemical synthesis, ensuring consistent purity for mass-market uses. It meets regulatory standards across industries while enabling scalability. This segment commands roughly 75% market share, driven by affordability and reliability.
Application Segmentation
Cosmetics & Personal Care
In cosmetics and personal care, Phenethyl Alcohol acts as a fragrance fixative and mild preservative, enhancing scents in perfumes, lotions, and shampoos. Rising skincare awareness boosts its use in natural formulations. This leads applications with around 35% market share.
Laundry & Home Care
Laundry and home care products employ it for long-lasting floral scents in detergents and cleaners, where its stability withstands harsh conditions. Growth ties to premium household goods demand. This segment captures about 15% market share.
Food & Beverages
Food and beverages use it as a flavoring agent mimicking rose notes in candies, beverages, and baked goods, approved as safe by regulators. Clean-label trends support uptake. It holds approximately 20% market share.
Pharmaceuticals
Pharmaceuticals incorporate it as an excipient, preservative, and antimicrobial in formulations like syrups and topicals, aiding stability amid chronic disease prevalence. Strict regulations favor its safety profile. This area claims around 20% market share.
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