US Market Research Industry worth $24.3 billion by 2022

The US Market Research industry has experienced slow growth over the past five years. As corporate profit rapidly rose in 2012, businesses emerged from their cost-conscious slump and began to develop new products and increase investment in attracting new customers. This alone, however, was not enough to jolt the industry back into growth. Instead, strong gains in research and development (R&D) expenditure prompted renewed industry growth. With increasing researching expenditure, companies showed their interest in expanding product lines, which often require extensive market research before being launched; therefore, a significant portion of industry revenue is tied to corporate profit, expenditures on R&D and spending on advertising.

Investor uncertainty represents the expected annualized change of the Standard & Poor's 500 over the next 30 days. An increase in expected change creates uncertainty in markets, as investors are typically averse to risk. Uncertainty in financial markets can be detrimental to corporate spending, although some uncertainty benefits industry operators as businesses seek more information before making investments. Overall, increased investor uncertainty results in lower spending on discretionary services such as market research. Investor uncertainty is expected to increase in 2017.

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