Press release
Kalqer.com Introduces Free Performance Marketing Calculators for E‐commerce, Agencies and SMBs
It is a browser‐based toolkit replaces manual spreadsheets with instant ROAS, profitability and budget insights for Google Ads and Meta campaigns.
Many small businesses still evaluate Google Ads and Meta campaigns by gut feeling or basic platform reports, which often fails to show whether campaigns are truly profitable after all costs. Kalqer.com was created to close this gap by providing structured calculators that use proven formulas and clear assumptions, so users can validate their numbers in a few seconds.
The platform currently offers a focused set of calculators covering topics such as return on ad spend, product‐level profitability, customer lifetime value, and CPC/CPM/CTR‐based planning. Each calculator runs directly in the browser with no sign‐up required, allowing marketers to test scenarios and sensitivity to key parameters like margins, fees or conversion rate.
"Kalqer is designed for practitioners who do not want to spend hours building and debugging Excel files every time they launch a new campaign," says founder Peter H. "Our goal is to make core performance marketing formulas accessible in a clean, mobile‐friendly interface, so anyone can quickly check if their campaigns make financial sense before increasing budgets."
Unlike black‐box reporting tools, every calculator on Kalqer.com displays the formula and logic used to generate results. This transparency turns the platform into both a decision‐making aid and an educational resource for junior marketers or business owners who want to learn how metrics like CPM, CTR, conversion rate or ROAS interact.
Typical use cases include e‐shops calculating net profit per product after marketing, logistics and transaction fees; freelance marketers preparing data‐driven reports for their clients; and small businesses evaluating whether to scale or pause paid campaigns based on clear break‐even and target benchmarks.
Kalqer.com is available free of charge, and all calculators can be accessed directly at https://kalqer.com. New tools and additional features are planned for future releases based on user feedback.
Kalqer
Franza Lizsta 199
Bratislava, 81103
info@kalqer.com
About Kalqer.com
Kalqer.com is an independent online toolkit focused on practical performance marketing calculators for small and medium‐sized businesses, agencies and freelancers. The project aims to remove spreadsheet complexity from everyday campaign analysis by offering transparent, browser‐based tools with clear formulas and real‐world assumptions.
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