Macro Launches Creative Intelligence Engine to Turn Ad Creatives into Revenue Drivers

Macro, the AI-powered ad automation platform for modern marketing teams, today announced the launch of its Creatives Intelligence engine, designed to help brands turn their ad creatives into consistent revenue drivers instead of expensive experiments.
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The new module analyzes performance across formats and channels, showing marketers exactly which combinations of copy, visuals, and placements are responsible for clicks, conversions, and long-term growth.
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Creatives Intelligence sits at the heart of Macro's AI-powered growth system, which already helps brands plan, target, and scale campaigns using real conversations, intent signals, and performance data.
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By adding a dedicated layer for creative analytics and insights, Macro closes a critical gap for marketers who have strong data on audiences but limited clarity on which creative elements truly move the needle.
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"For most teams, creatives are still the biggest lever they pull and the least scientifically measured," said the Macro founding team.
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"Marketers know that a headline or a visual can swing performance dramatically-but without a system like Creatives Intelligence, they're stuck with anecdotes and scattered dashboards. Macro changes that by turning every creative impression into structured data the AI can learn from."
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The Creatives Intelligence engine aggregates data from campaigns running across Meta, Google, and LinkedIn within Macro's unified Campaign & Ads module.
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It then breaks down performance by creative format, angle, message, and visual style, highlighting patterns such as which hooks drive the highest click-through rates, which visuals correlate with the best conversion rates, and which combinations work best for specific high-intent audiences.
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Marketers can use these insights to quickly identify winning creatives, scale them across channels, and pause or iterate underperformers before they burn budget.
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Instead of guessing which assets to scale, teams get a ranked, data-backed view of what actually drives revenue, categorized by audience, channel, and stage of the funnel.
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Macro's creative reporting is tightly integrated with its audience and automation capabilities.
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When the platform identifies a high-performing creative pattern for a specific audience, teams can automatically route more budget, extend that creative across channels, and trigger follow-up journeys through email and WhatsApp that match the same message and visual language.
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Early adopters of Macro have already seen how aligning creatives with high-intent audiences can transform performance.
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Varun Bahl, a fashion brand, achieved 6× ROAS and a 40% lift in qualified traffic after using Macro to harmonize creative direction with audience intelligence.
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Philocaly recorded 4.6× ROAS while doubling conversions without increasing spend, attributing the uplift to Macro's AI-driven strategy and creative insights that surfaced which messages resonated most.
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"The balance between creativity and performance was the real win," said Varun from Varun Bahl.
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"Macro helped us align direction, storytelling, and audience selection in a way that was clear and measurable. We weren't just producing pretty ads; we were producing creatives that were clearly linked to revenue."
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"Every decision was backed by data and it showed in the results," added Shrey Vij from Philocaly.
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"With Macro's creative intelligence and performance analytics, we knew which combinations of copy and visuals to scale. That clarity is what allowed us to achieve 4.6× ROAS while doubling conversions without increasing our media budget."
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Creatives Intelligence also provides ongoing feedback loops rather than static reports.
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As campaigns run, Macro ingests new performance data and conversational signals, updating its understanding of which creative patterns work best as markets, seasons, and consumer behavior change.
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This continuous learning helps brands maintain responsiveness and avoid creative fatigue.
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When performance starts to dip, Macro can surface early signals at both the audience and creative level, allowing teams to refresh concepts or reposition messaging before results fall off sharply.
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Because it operates as part of a single system, Creatives Intelligence benefits from the same real-data foundation that powers Macro's AI Audience Builder and Automation engine.
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The platform leverages first-party data, behavioral signals, and conversational context to ensure creative insights are grounded in actual customer behavior-not just vanity metrics.
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"Great creative is the difference between an ad that gets ignored and an ad that compounds growth," the founders said.
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"With Creatives Intelligence, we want to give marketers a system that respects the art of creativity while providing the science and structure to scale what works across Meta, Google, and LinkedIn."
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Creatives Intelligence is now available to all Macro customers as part of the platform's core feature set.
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New users can sign up, connect their ad accounts, and begin seeing creative performance breakdowns and AI-generated insights shortly after campaigns start running through Macro.
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About Macro
Macro (usemacro.ai) is an AI-powered ad automation and growth platform for modern brands, trusted by leading 100+ companies.
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It turns conversations, intent signals, and performance data into campaigns that learn and scale automatically, combining an AI growth agent, AI Audience Builder, Creatives Intelligence, and Automation to deliver predictable, compounding growth across Meta, Google, and LinkedIn.
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Media Contact
Ashish Mishra
Head of Growth
MacroAI - usemacro.ai
Email: info@usemacro.ai
Website: https://usemacro.ai

First India Place, MG Road, Gurugram, Haryana

Macro (usemacro.ai) introduces Creatives Intelligence, a module that analyzes performance across formats and channels to reveal which copy, visuals, and formats drive revenue-helping brands cut waste faster and achieve up to 6× ROAS and 40% lifts in qualified traffic.

This release was published on openPR.