Press release
India Bottled Water Market to Grow at a CAGR of 13 % Driven by Rising Health Awareness and Urban Demand
India Bottled Water Market
India's bottled water market is witnessing robust growth, driven by rising health awareness, increasing urbanization, and concerns over water quality. What was once considered a convenience product has now become an everyday necessity across households, offices, travel, hospitality, and institutional sectors. With changing lifestyles, expanding middle-class population, and rising disposable incomes, bottled water has become a critical component of India's fast-moving consumer goods (FMCG) landscape.
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Market Size & Forecast
2024 - USD 4.28 Mn.
2032 - USD 11.392 Mn .
CAGR - 13 %
India Bottled Water Market Segmentation
by Product Type
• Still Water
• Sparkling Water
• Flavored Water
• Mineral Water
by Packaging Type
• PET Bottles
• Glass Bottles
• Cans
• Others
by Distribution Channel
• Retail Stores
• Supermarkets & Hypermarkets
• Online Channels
• HoReCa (Hotels, Restaurants, Cafés)
Key Growth Drivers
Rising Health and Hygiene Awareness
Growing awareness about waterborne diseases and the importance of safe drinking water is significantly boosting demand for bottled water across urban and semi-urban areas.
Urbanization and Lifestyle Changes
Busy lifestyles, increased travel, and on-the-go consumption habits are driving the adoption of bottled water in offices, schools, transportation hubs, and public spaces.
Tourism and Hospitality Growth
The rapid expansion of tourism, hotels, restaurants, and food service outlets is increasing bulk and packaged water consumption nationwide.
Inadequate Municipal Water Supply
Concerns over inconsistent quality and availability of tap water in several regions are pushing consumers toward packaged drinking water as a reliable alternative.
Expanding Retail and E-commerce Channels
Improved availability through modern retail formats and online grocery platforms is making bottled water more accessible across Tier-2 and Tier-3 cities.
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Pain Points & Challenges
Environmental Concerns
Plastic waste from PET bottles has raised sustainability concerns, leading to regulatory scrutiny and pressure on manufacturers to adopt eco-friendly packaging.
Intense Market Competition
The presence of numerous regional and local players results in price wars and margin pressure, especially in the low-cost segment.
Regulatory Compliance
Strict food safety standards, labeling norms, and licensing requirements increase operational complexity for market participants.
Logistics and Storage Costs
Transportation and storage of bottled water, especially for bulk packaging, add to overall operational expenses.
Emerging Opportunities
Sustainable and Eco-Friendly Packaging
Adoption of recyclable, biodegradable, and refillable packaging solutions presents a major growth opportunity for brands.
Premium and Functional Water
Rising demand for mineral-rich, alkaline, flavored, and functional water products is opening new premium segments.
Rural and Semi-Urban Expansion
Improving distribution networks in rural areas can unlock significant untapped demand.
Institutional and Corporate Demand
Growing consumption in offices, educational institutions, hospitals, and industrial facilities supports steady bulk demand.
Recent Developments & Trends
• Increasing focus on sustainable and recyclable packaging
• Growth of premium and flavored bottled water variants
• Expansion of regional brands across neighboring states
• Rising private-label bottled water offerings by retailers
• Technological advancements in purification and bottling processes
Frequently Asked Questions:
1] What is the growth rate of the India Bottled Water Market?
Ans. The India Bottled Water Market is growing at a CAGR of 14.6% during the forecast period.
2] Which region is expected to dominate the India Bottled Water Market?
Ans. West and South India are expected to dominate the market due to higher urbanization and consumption rates.
3] What is the expected India Bottled Water Market size by 2030?
Ans. The market is expected to reach USD 68.12 Bn by 2030.
4] Who are the key players in the India Bottled Water Market?
Ans. Bisleri International, Aquafina (PepsiCo), Kinley (Coca-Cola), Bailey, Rail Neer, Tata Copper+, and regional players.
5] What factors are driving the India Bottled Water Market growth?
Ans. Rising health awareness, urbanization, tourism growth, and concerns over tap water quality are key growth drivers.
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