D'Art Powers Studds' Retail Expansion And Develops India's First PHYGITAL Helmet Store

Studds Accessories Limited is one of the world's leading helmet manufacturing brands that has a wide product range, including helmets, safety gear, and other accessories. The brand was looking forward to revamping its retail identity by refreshing its stores and establishing spaces where customers could not just come to purchase products. Instead, they could actually experience Studds' legacy, understand its product quality, and feel connected with its long history. To accomplish this, Studds decided to join forces with D'Art Private Limited, a prominent retail branding and marketing agency that is known for delivering integrated solutions under one roof.

The agency has a separate team for every work, including strategy, design, and execution. All teams closely collaborate with each other to deliver the best results possible. When Studds approached D'Art, their team followed a very unique approach. Instead of just treating helmets as products, they decided to revamp how safety gear and other accessories could be displayed in a modern retail setting. To accomplish this, the team built the entire concept around "The Legendary Heritage."

Every retail decision, from strategy and store design to materials, fixtures, and digital features, was strategically implemented across the entire store. All these initiatives and attention to detail further resulted in the development of the first ever phygital helmet store in India, which was launched in Dehradun, Uttarakhand. This respective space is an immersive blend of physical exploration and digital interaction. It allows visitors to discover the available products in an engaging as well as a unique manner.

The phygital store in Dehradun has a lot of unique touchpoints that allow customers to seamlessly interact with products and properly understand the value of each one of them. Some of the main examples that support this statement include elements like digital interactive displays, tech enabled product tables, VR (virtual reality) based experiences, etc. Also, the helmet sanitization that was used to sanitize the safety gear available inside the store, and for those who came as visitors, was indeed a unique feature.

Well, the main reason for adding these elements was mainly to make the visitors' in-store journey easy, informative, enjoyable, and immersive. In addition to this, these elements also enabled Studds to introduce the visitors to its own world in a fresh and memorable manner.

Having experience as a retail fitout company (https://www.dartdesign.in/retail-fitouts.php), D'Art's ability to provide turnkey solutions was a major contributor that brought this project to life. Apart from strategy, design, and execution, the agency also utilized its manufacturing capabilities and ensured that all the signs (interior and exterior), fixtures, and displays were produced in its own manufacturing unit. The close coordination between design, manufacturing, and operations teams further ensured that every visual element within and outside the Studds' phygital store (https://www.dartdesign.in/studds.php), including directional signs, product information, safety messages, exterior branding, etc., was precise, consistent, and properly aligned with the helmet brand's legacy and design theme.

Also, Studds wanted to incorporate in-store activations that made the customer's experience even more immersive. To accomplish this, the brand did not have to hire a separate BTL advertising agency (https://www.dartdesign.in/btl-agency.php), as D'Art managed this respective part as well. The firm added immersive elements that boosted engagement and eventually increased sales. Also, customers left with a memorable experience that resulted in lasting impact, recall, and revisits.

D'Art's experiment in experiential retail design for Studds has grown into a nationwide revolution. It is not just any retail makeover project. Instead, it is a clear demonstration that innovation in retail is all about establishing an effective, flexible, and responsive operational retail environment that leads to an immersive customer experience. This respective collaboration also reflects a clear fact: when brands push their boundaries and combine it with strategic storytelling and modern store design, they can actually embrace the future of customer experience before their competitors do.

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D'Art Private Limited (https://www.dartdesign.in/) is a global retail solutions company offering end-to-end services across strategy, design, visual merchandising, manufacturing, and execution. With two in-house manufacturing hubs and a deployment network within the geographical boundaries of India, the company delivers unified retail environments with precision, scale, and deep category understanding.

This release was published on openPR.