D'Art Partners With Studds To Reimagine Helmet Retail In India

D'Art Private Limited, a full-scale retail agency, is highly pleased to announce the successful nationwide rollout for one of the world's leading helmet manufacturers, Studds. The brand approached D'Art to accomplish a clear goal: establish stores where customers don't just come to purchase products but actually experience Studds' legacy, understand its product quality, and feel connected with its long history. D'Art understood the assignment, and instead of treating helmets as products, they saw an opportunity to rethink how safety gear and other accessories could be presented in a modern retail environment.

To achieve this respective goal, D'Art built the entire concept around "The Legendary Heritage." Every retail decision, including design, materials used, digital features, etc., was strategically added throughout the store. All this resulted in the development of India's first ever phygital helmet store, launched in Dehradun, Uttarakhand. This space immersively blends physical exploration with smooth digital interaction and, hence, allows the visitors to discover the available products in an engaging and unique manner.

The respective store in Dehradun features several unique touchpoints that help customers properly understand the value of each product. A few examples include digital interactive displays, tech-enabled product tables, VR (virtual reality) based experiences, and a helmet sanitization machine. All these features were chosen to make the customers' in-store journey easy, informative, and enjoyable. Also, this further allowed Studds to introduce the store visitors to its own world in a fresh and memorable manner.

D'Art's ability to provide integrated solutions also significantly contributed to bringing this project to life. Apart from strategy, design, and execution, D'Art also contributed as a signage manufacturer (https://www.dartdesign.in/signage-manufacturing-and-installation.php). The retail agency ensured that all the signs and fixtures were produced in its own manufacturing unit. Hence, not just the design team, but even the ones responsible for manufacturing ensured that every visual element, including directional signs, product information, safety messages, exterior branding, etc., was precise, consistent, and properly aligned with the overall design theme.

Also, as Studds (https://www.dartdesign.in/studds.php) wanted to establish a clear flow inside the store to enable customers to move naturally from one product zone to another without any confusion, it did not have to hire a separate wayfinding design company (https://www.dartdesign.in/navigation-and-way-finding-signages.php), as D'Art managed it all.

The collaboration between Studds and D'Art clearly reflects the fact that when brands push their boundaries and combine robust storytelling with modern retail design, they can actually embrace the future of customer experience.

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ABOUT US
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D'Art Design (https://www.dartdesign.in/) is a leading retail branding and marketing agency that is known for providing integrated retail solutions under one roof. The agency has collaborated with numerous brands and helped them establish a robust retail presence by developing immersive physical environments for them. A few popular names from the client portfolio include House Of Red Chief, Patanjali, Crompton, Berger Paints, and Hitachi.

This release was published on openPR.