United States Low-and No-Calorie Soda Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Global Low-and No-Calorie Soda Market reached USD 20.5 billion in 2022 and is expected to reach USD 26.9 billion by 2031 growing with a CAGR of 3.5% during the forecast period 2024-2031. Sugar free soda and low- or no-calorie soda are popular beverage options for the consumers who want to reduce weight.

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Key Development:

United States: Recent Low- and No-Calorie Soda Developments

✅ In December 2025, PepsiCo confirmed the nationwide expansion of Pepsi Zero Sugar and Pepsi Zero Sugar Wild Cherry activations following strong consumer response. The company is increasing in-store visibility and experiential marketing for zero-calorie sodas. This reinforces PepsiCo's commitment to accelerating its low- and no-sugar soda portfolio.

✅ In November 2025, Tilray Brands officially relaunched Hi*Ball Energy across U.S. retail channels with a refreshed zero-calorie, zero-sugar formulation. The relaunch emphasizes clean ingredients and functional positioning. It reflects renewed investment in no-calorie carbonated beverages targeting wellness-focused consumers.

✅ In November 2025, Coca-Cola continued expanding availability of Coca-Cola Zero Sugar across major retail and foodservice channels. The company highlighted zero-sugar sodas as a core pillar of its portfolio strategy. This supports broader shifts toward reduced-calorie beverage consumption in the U.S.

✅ In October 2025, major U.S. beverage brands strengthened retail placement of zero-calorie sodas and reduced-sugar sparkling drinks. Shelf expansion focused on core zero-sugar colas and flavored variants. This move aligns with sustained consumer demand for lower-calorie soda options.

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Japan: Recent Low- and No-Calorie Soda Developments

✅ In December 2025, Coca-Cola Japan launched seasonal promotional packaging across its Coca-Cola Zero product line nationwide. The campaign increased visibility of zero-calorie sodas during peak winter consumption. It supports continued consumer engagement with sugar-free carbonated drinks.

✅ In December 2025, Coca-Cola Japan expanded QR-code interactive campaigns on Coca-Cola Zero and zero-caffeine soda variants. The initiative integrates digital engagement with low-calorie beverage consumption. It enhances brand connection while promoting zero-calorie choices.

✅ In November 2025, Japanese beverage companies increased focus on zero-calorie and low-sugar sparkling beverages through convenience store and vending machine channels. Product positioning emphasized calorie control without compromising taste. This reflects Japan's strong preference for health-conscious soda options.

✅ In October 2025, retail distribution of non-calorie carbonated beverages and sugar-free sodas expanded across Japan's urban markets. Brands prioritized compact packaging and functional positioning. The development strengthens Japan's low- and no-calorie soda ecosystem.

Key Players:

=> The Coca-Cola Company, Zevia, PepsiCo, Kirin Holdings, HassiaGruppe, Dr Pepper Snapple, Nongfu Spring, Suntory, Polar Beverages, and Reeds Inc.

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Key Segments:

By Type

Low-Calorie Soda - Accounts for 58% share, driven by strong demand from health-conscious consumers seeking reduced sugar intake without fully eliminating sweetness.

No-Calorie Soda - Holds 42% share, supported by rising adoption of zero-sugar lifestyles, diabetic-friendly products, and clean-label beverage trends.

By Packaging

Cans - Represent 46% share, favored for convenience, portability, longer shelf life, and widespread use in retail and foodservice channels.

Bottles - Hold 44% share, driven by resealability, multiple size options, and strong presence in supermarkets and convenience stores.

Pouches - Account for 10% share, gaining traction due to lightweight packaging, lower transportation costs, and sustainability benefits.

By Distribution Channel

Supermarkets - Dominate with 48% share, supported by extensive product availability, bulk purchasing, and promotional activities.

Convenience Stores - Capture 26% share, driven by impulse purchases and high foot traffic in urban areas.

E-Commerce - Holds 18% share, growing rapidly due to home delivery, subscription models, and expanding online grocery platforms.

Others - Contribute 8% share, including vending machines, specialty beverage stores, and foodservice outlets.

By Region

North America - 32% Share
High consumption of diet and zero-calorie beverages, supported by strong brand presence and health awareness.

Europe - 24% Share
Growth driven by sugar-reduction regulations and increasing demand for low-calorie alternatives.

Asia Pacific - 22% Share
Rapid urbanization, changing dietary habits, and expanding middle-class population boosting market growth.

Latin America - 12% Share
Rising adoption of sugar-free beverages supported by public health initiatives.

Middle East & Africa - 10% Share
Steady growth driven by expanding retail infrastructure and increasing health-conscious consumers.

FAQ

What is the current size of the Low-and No-Calorie Soda Market?

A: In 2022, the Low-and No-Calorie Soda Market was valued at USD 20.5 billion, reflecting its strong industry presence.

Q2: How large is the Low-and No-Calorie Soda Market expected to be by 2031?

A: By 2031, industry forecasts suggest the Low-and No-Calorie Soda Market will grow to around USD 26.9 billion , demonstrating significant expansion.

Q3: What is the growth rate of the Low-and No-Calorie Soda Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 3.5% during the forecast period from 2024 to 2031.

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