United States Beauty Drinks Market 2031 | Growth Drivers, Trends & Market Forecast, Competitive Landscape & Investment Opportunities

Market Size and Growth

The Global Beauty Drinks Market size was valued at USD 1,929.29 million in 2024 and is projected to witness lucrative growth by reaching up to USD 3,098.72 million by 2028. The market is growing at a CAGR of 11.4% during the forecast period (2024-2031).

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Key Development:

United States: Recent Beauty Drinks Developments

✅ In December 2025, Santé Beauty launched its Collagen + Barley beauty drink combining Verisol® collagen and organic barley to support skin elasticity and overall wellness, marking an expansion in holistic ingestible beauty solutions.

✅ In November 2025, functional beauty beverages continued gaining traction with multiple innovative products hitting market menus as part of the broader beauty‐from‐within trend emphasizing collagen and antioxidants for skin health.

✅ In October 2025, Santé Beauty's Collagen + Barley beauty drink officially entered retail channels, reflecting growing demand for internal skincare beverages targeting hydration and vitality.

✅ In October 2025, For Goodness Shake Glow protein‐collagen shake appeared in global markets as an innovation at the intersection of nutrition and beauty, designed to support skin, hair, joints and nails with 2,500 mg collagen per serving.

Japan: Recent Beauty Drinks Developments

✅ In December 2025, Athena's Glow Drink continued expanding availability after its May launch, offering multiple flavor variants tailored for women's wellness and beauty benefits across select Asia‐Pacific beverage channels.

✅ In November 2025, collagen tea beverages with enhanced functional ingredients such as 15 g collagen entered beauty drink portfolios across Japan‐linked beverage brands targeting skin health enthusiasts.

✅ In November 2025, functional "beauty‐from‐within" beverage trends highlighted increased consumer interest in collagen and antioxidant drinks in Japan, driving innovation in fortified beverage formulations.

✅ In October 2025, GTS Living Foods' Aura collagen‐tea drink was introduced, featuring 15 g collagen to meet rising demand for ingestible beauty solutions in Japanese and nearby markets.

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Recent Mergers and Acquisitions

United States: Recent M&A (Beauty Drinks & Functional Beverage Related)

✅ In December 2025, K‐beauty giant LG Household & Health Care officially put its Coca‐Cola bottling unit and other beverage assets up for sale, signaling potential future M&A opportunities for U.S. and global beverage players eyeing beauty‐aligned drink portfolios.

✅ In October 2025, U.S. beverage and functional drink brands continued strategic investment activity without blockbuster acquisitions in the beauty drink sub‐segment, as companies focus on organic innovation and brand portfolio shifts instead of new purchases.

✅ In September 2025, broader consumer beverage M&A activity highlighted continued consolidation in functional drinks - though no specific beauty drink acquisitions were completed in the U.S. during this quarter, with strategic portfolio reviews ongoing across major CPG players.

Japan: Recent M&A (Beauty Drinks & Consumer Beauty Related)

✅ In December 2025, AnyMind Group acquired Japanese beauty creator studio Nadesiko, expanding its footprint in the Japanese beauty ecosystem - which could indirectly support beauty beverage branding and influencer‐linked marketing activities.

✅ In November 2025, CVC Capital Partners sought a sale of personal‐care company FineToday (maker of Tsubaki haircare and other beauty products) following a cancelled IPO, signaling potential acquisition interest that may influence adjacent beauty‐oriented consumables in Japan.

✅ In October 2025, several Japanese beverage and personal care companies explored mergers and strategic partnerships to strengthen the beauty-from-within drink segment, though no finalized transactions were reported publicly.

✅ In September 2025, Kanebo Cosmetics announced internal restructuring including the divestment of smaller beverage and supplement product lines, indicating potential opportunities for acquisition in Japan's functional beauty drink market.

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Key Players:

=> My Beauty & GO, Bella Berry, Sappe Public Company Limited, Skinade, Big Quark LLC, THE COCA-COLA COMPANY, Nestle S.A., DyDo DRIN CO, Vital Protiens LLC and Shiseido Co Ltd.

Key Segments:

By Ingredient Type

Collagen leads with 30% share, driven by rising demand for anti-aging, skin rejuvenation, and hair & nail health products across personal care and nutraceutical segments. Bioactive Ingredients account for 25%, supported by functional skincare, targeted nutraceutical formulations, and growing consumer awareness of scientifically-backed benefits. Vitamins hold 20%, fueled by their widespread use in supplements, skin health, and immune support formulations. Minerals represent 15%, supported by applications in skin repair, haircare, and overall wellness products. Antioxidants capture 10%, driven by anti-aging, UV-protection, and product preservation applications in cosmetics and dietary supplements.

By Region

North America - 35% Share
North America leads with 35%, driven by high consumer awareness, preference for premium nutraceutical and cosmetic products, and robust R&D infrastructure in the U.S. and Canada.

Europe - 28% Share
Europe holds 28%, supported by stringent regulatory standards, strong demand for anti-aging and functional ingredients, and established personal care and nutraceutical markets in Germany, France, U.K., and Italy.

Asia Pacific - 25% Share
Asia Pacific accounts for 25%, fueled by growing beauty and wellness trends, rising disposable incomes, and expanding skin and haircare markets in China, Japan, India, and Southeast Asia.

Latin America - 7% Share
Latin America holds 7%, driven by increasing adoption of health supplements and beauty products, particularly in Brazil, Mexico, and Argentina.

Middle East & Africa - 5% Share
Middle East & Africa represent 5%, supported by urbanization, growing premium cosmetic and wellness product adoption, and emerging beauty and nutraceutical markets in GCC countries, South Africa, and North Africa.

FAQ

What is the current size of the Beauty Drinks Market?

A: In 2024, the Beauty Drinks Market was valued at USD 1,929.29 million, reflecting its strong industry presence.

Q2: How large is the Beauty Drinks Market expected to be by 2028?

A: By 2028, industry forecasts suggest the Beauty Drinks Market will grow to around USD 3,098.72 million, demonstrating significant expansion.

Q3: What is the growth rate of the Beauty Drinks Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 11.4% during the forecast period from 2024 to 2031.

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