Press release
Tortilla Market Outlook, Size, Growth Drivers, Flour vs. Corn Trends & Regional Opportunities | key Players:- GRUMA, S.A.B. de C.V, PepsiCo Inc.
The global tortilla market reached US$36.9 billion in 2023, rising to US$38.9 billion in 2024 and is expected to reach US$58.4 billion by 2032, growing at a CAGR of 5.2% from 2025 to 2032.The global tortilla market is expanding steadily as consumers show increasing interest in convenient, flavorful, and versatile food options. With busy lifestyles and a growing curiosity for international cuisines, tortillas are becoming a go-to choice over conventional bread products. Their ability to suit a wide range of dishes is helping drive strong market acceptance.
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Latest M&A Activity:-
In October 2024, PepsiCo acquired Siete Foods for $1.2 billion, expanding its portfolio in better-for-you Mexican-inspired products, including tortillas and tortilla chips. This marks a significant consolidation in the tortilla/snack segment towards health-conscious consumers.
Frasers Group's acquisition of The Webster in 2025 indirectly supports supply chains that include tortilla-based food offerings through retail expansions, though not directly a tortilla-focused deal.
Overall, M&A activity is focused on portfolio diversification and expanding health-oriented product lines in the tortilla and Mexican food segments.
Forecast Growth Projected:-
The Global Tortilla Market is anticipated to rise at a considerable rate during the forecast period, between 2024 and 2031. In 2023, the market is growing at a steady rate, and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon.
Segment Covered in the Tortilla Market:
By Source: (Corn, Wheat)
By Form: (Tortilla mix, Pre cooked, Chilled/Frozen, Others)
By Type: (Tacos, Tostado, Corn Tortilla, Flour Tortilla, Tortilla Chips)
By Distribution Channel: (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others)
Recent Market News & Trends:-
→ The US tortilla market is projected to reach approximately USD 13.7 billion in 2025 and grow at a CAGR of about 5.1% through 2035, reflecting rising consumer demand for convenient, multi-use food items.
→ Growth is fueled by increasing penetration of gluten-free, organic, and non-GMO tortillas, catering to health-conscious consumers and dietary restrictions.
→ The market includes a growing focus on sustainability, clean-label ingredients, and production innovations to meet consumer demand for natural foods and transparency.
→ In the UK, Tortilla Mexican Grill plc reported record profitability for H1 2025 with mature UK operations and ongoing European expansion.
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Regional Analysis:-
The global Tortilla Market report focuses on six major regions: North America, Latin America, Europe, Asia Pacific, the Middle East, and Africa. The report offers detailed insight into new product launches, new technology evolutions, innovative services, and ongoing R&D. The report discusses a qualitative and quantitative market analysis, including PEST analysis, SWOT analysis, and Porter's five force analysis. The Tortilla Market report also provides fundamental details such as raw material sources, distribution networks, methodologies, production capacities, industry supply chain, and product specifications.
Key Market Drivers - Tortilla Market
1. Rising Demand for Convenience & Ready-to-Eat Foods
Fast-paced lifestyles are increasing consumption of quick, convenient meals, boosting demand for tortillas as an easy meal base.
2. Growing Popularity of Mexican & Latin American Cuisine
Global expansion of Tex-Mex restaurants and wider acceptance of ethnic flavors are significantly driving tortilla consumption worldwide.
3. Health & Wellness Trends
Consumers are shifting to healthier alternatives such as whole wheat, low-carb, gluten-free, and high-fiber tortillas, stimulating market growth.
4. Growth of the Foodservice Industry
Restaurants, QSR chains, and café formats heavily use tortillas in wraps, tacos, burritos, and fusion dishes, expanding market volume.
5. Expansion of Retail & Online Grocery Channels
Increased supermarket penetration and strong e-commerce growth are improving product accessibility and boosting sales.
6. Innovation in Tortilla Varieties
Product innovations-spinach tortillas, multigrain, flavored variants, and organic options-are attracting new consumer segments.
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Competitive Landscape
GRUMA, S.A.B. de C.V, PepsiCo Inc., Easy Foods Inc., La Tortilla Factory, Liven, S.A., Ole Mexican Foods Inc., Catallia Mexican Foods, Aranda's Tortilla Company, Inc., Arevalo Tortilleria, Inc., and Azteca Foods, Inc.
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