What's Driving the Tortilla Market Growth? PepsiCo, Easy Foods, La Tortilla Factory, Liven

The tortilla market accounted for US$ 37,865.2 Mn in 2018 and is expected to grow at a CAGR of 5.2% during the forecast period 2019 - 2027, to account for US$ 59,444.8 Mn by 2027.

The North America region accounted for the highest share in the global tortilla market. North America, the tortilla market is primarily being driven by growing demand for convenience food products among the consumers. Factors such as rapid urbanization, high purchasing power among the customers, and rising participation of women in the workforce and are driving the demand for convenience and easy to prepare food products.

This factor has propelled the demand for tortilla and tortilla products such as tortilla chips, taco shells, tostadas, flour tortillas, and corn tortillas. Moreover, tortillas are considered as a healthy snack alternative and also used in the foodservice industry to produce various products such as wraps. In addition to that, the strong performance of the retail sector and product promotions have played a vital role in increasing the sales of tortilla via supermarkets and hypermarkets and convenience stores in this region.

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Market Insights

Growing demand for plant-based products offered by manufacturers has led to the growth of tortilla market

In the past few years, there has been an enormous change in consumer perception due to increased transparency and growing health concerns. Consumers are now aware of several harmful effects related to health and environment due to the use of synthetic products. Increasing awareness about the side-effects of antibiotics and hormones present in animal-based products is one of the critical factors escalating the demand for plant-based products. Due to this, consumers are more inclined toward products containing natural ingredients.

The tortilla is a thin, unleavened flatbread mainly prepared from wheat and corn. In Guatemala and Mexico, there are three colors of maize dough for making tortillas, including white maize, yellow maize, and blue maize. In Mexico and Central America, maize has been a staple food for centuries. It is the most planted crop in the Mexican region. The increasing inclination of consumers towards plant-based products is eventually driving the market for tortilla.

Growing demand for organic, non-GMO, and gluten-free food items creating growth opportunities for the global tortilla market

There is an increasing demand for organic food items among consumers globally. Organic food is free from pesticides, does not contain preservatives, and is GMO-free. Consumers nowadays are quite concerned about using conventional food products or foods obtained through GMO due to their contribution to increasing incidents of health issues. Manufacturers of tortilla are also focusing on developing and marketing organic tortillas owing to the market's demand.

Market players such as La Tortilla Factory, Mission Foods, North America, Maria and Ricardo's, and Mi Rancho offer organic and non-GMO tortillas for consumers across the world. In addition, food processing companies also provide gluten-free tortillas. Corn-based tortillas are among the gluten-free food items.

On the basis of product type, the global tortilla market has been segmented into the tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, others. Under the product type segment, the tortilla chips market led the global tortilla market. Tortilla chips are a type of snack that is made from corn, as corn is the traditional tortilla source.

These chips are made of yellow corn usually, but they can also be made of white, blue, or red corn and are amongst one of the quick bites section in the market. But since with the trend of wheat tortillas in the market, the tortilla chip are also made of whole wheat also. With its authentic taste, it is served in many restaurants, sports bars, and other establishments that serve their customers. Commercial tortilla chip occasionally known as nachos are also commonly sold in stores and supermarkets.

Tortilla chips are available in the market as both flavored and unflavored. Due to the increasing demand for healthy snacks items among consumers' tortilla chips are getting popularity among all the regions.

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Strategic Insights

Strategic market initiatives such as merger and acquisition has positively impacted the growth of the global tortilla market. The recent development in the global tortilla market is listed below:

2019: PepsiCo Inc. boosted the Doritos tortilla chip brand in the US with the launch of a new Flamin' Hot Nacho variant in a bid to spice the snack aisle for the New Year.

2018: Ole Mexican Foods as part of its 30th anniversary added an all-new Sprouted Whole Grains 8-Inch Tortilla Wrap to its popular Xtreme Wellness line.

Global Tortilla Market - By Nature

Organic
Conventional
Global Tortilla Market - By Source

Wheat
Corn
Global Tortilla Market - By Product Type

Tortilla chips
Taco shells
Tostadas
Flour tortillas
Corn tortillas
others
Global Tortilla Market - By Distribution Channel

Hypermarkets/Supermarkets
Convenience stores
Online
Others
Global Tortilla Market - By Geography

North America
U.S.
Canada
Mexico
Europe
Germany
France
Italy
United Kingdom
Russia
Rest of Europe
Asia Pacific (APAC)
China
Australia
India
Japan
South Korea
Rest of Asia Pacific
Middle East and Africa (MEA)
Saudi Arabia
South Africa
UAE
Rest of Middle East and Africa
South America
Argentina
Brazil
Rest of South America (SAM)

Company Profiles

GRUMA, S.A.B. de C.V
PepsiCo Inc.
Easy Foods Inc.
La Tortilla Factory
Liven, S.A.
Ole Mexican Foods Inc.
Catallia Mexican Foods
Aranda's Tortilla Company, Inc.
Arevalo Tortilleria, Inc.
Azteca Foods, Inc.

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This release was published on openPR.