Press release
South America Spatial Computing Market to Reach US$12.15Bn by 2032, Growing at 20.9% CAGR Driven by AI, 5G, AR/VR & Massive Digital Transformation
Leander, Texas and Paris, France - Dec 11, 2025According to DataM Intelligence, theSouth America Spatial Computing Market reached US$ 2,020.06 million in 2024 and is expected to reach US$ 12,159.94 million by 2032, growing with a CAGR of 20.9% during the forecast period 2025-2032. . This robust growth is propelled by increasing investments in digital transformation across sectors such as manufacturing, healthcare, and education, improved internet infrastructure, growing tech ecosystems in countries like Brazil and Argentina, use of AR and VR in training, design, and remote assistance, gaming industry contributions particularly among younger demographics, public and private initiatives fostering innovation hubs and tech startups, advancements in AI, IoT, and 5G, digital transformation across various industries like manufacturing, construction, healthcare, and agriculture, government investments such as Brazil's US$31.69 billion digital transformation plan and US$4.07 billion AI self-sufficiency plan, and increasing smartphone penetration and internet access.
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Report Details:
• No. of Pages: 180
• Forecast Period: 2025-2032
• Market Size (Base Year 2024): $2,020.06 Million
• Market Size (Forecast Year 2032): $12,159.94 Million
• Compound Annual Growth Rate: 20.9%
• Regions Covered: South America
Brazil Recent Developments:
✅ ARway.ai signed a multi-year contract with Localiza Rent a Car S.A. in August 2023 to implement ARway's AI-powered, no-code spatial computing platform for AR navigation at airport rental hubs, initially piloted in São Paulo, enhancing user experience by 40% in navigation efficiency and aligning with ANATEL approvals for digital infrastructure.
✅ Brazil launched a US$31.69 billion digital transformation plan in September 2024 to modernize its industrial sector, certified for tech hubs and reporting 35% adoption in manufacturing simulations.
✅ TCS announced a US$8.64 million investment in October 2024, partnering with Brazil's Insper for a 10-year innovation initiative focused on AI, IoT, and spatial computing, focusing on education centers and supported by BNDES grants for startup efficacy studies.
Argentina Recent Developments:
✅ Leading adoption in Buenos Aires with improved internet infrastructure, compliant with ENACOM standards and integrated into tech ecosystem protocols for AR/VR in design.
✅ Public-private initiatives fostered innovation hubs in 2024, driven by government approvals and achieving 25% growth in startup applications for spatial computing in healthcare.
✅ Partnerships with regional tech startups enhanced mixed reality solutions across urban centers, aligning with national digital directives and collaborations with local universities for remote training.
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Competitive Landscape
Competition is centered on AR/VR hardware innovations, AI-integrated software, mixed reality platforms, and partnerships with tech startups and government initiatives across South American markets:
1. Apple Inc. dominates the market with 28.5% regional market share, supported by an extensive Vision Pro AR/VR portfolio and proven reliability in consumer and enterprise spatial applications.
2. Google LLC (Alphabet Inc.) holds 24.2% share, driven by advanced ARCore and Daydream systems and global digital distribution channels.
3. Microsoft Corporation captures 20.1% share, known for precision-engineered HoloLens mixed reality and expansion across Brazil and Argentina.
4. Sony Corporation maintains 15.3% share, focused on next-gen PS VR hardware with gaming innovations.
5. Lenovo Group Limited secures 12.0% share, excelling in ThinkReality enterprise solutions with strong adoption in manufacturing.
✦ Emerging / Upcoming Players - Fastest Growth Segment
New contenders are gaining traction through no-code spatial platforms, metaverse PaaS, and AI-driven navigation tools:
6. ARway.ai (Canada) - Emerging share: 4.2%, expanding through AR navigation developed for airport and urban mobility in Brazil.
7. Anitya.Space Metaverse Ltd. (Israel) - Emerging share: 3.8%, seeing strong adoption in South America with white-label PaaS for metaverse applications.
8. TCS (India) - Emerging share: 3.4%, developing innovation hubs for IoT-spatial integrations in education.
9. Indicator Capital (Brazil) - Emerging share: 3.0%, supplying funding-linked startups for healthcare simulations across Argentina.
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Segmentation Analysis
By Solutions
• Software represents the largest segment with 46% revenue share in 2024, projected to grow at 22.4% CAGR, valued for immersive platform integration, superior scalability across real-time simulation engines, versatility in enterprise 3D environments, effective performance in digital collaboration, and widespread adoption across organizations requiring interactive and intelligent virtual experiences. Hardware shows strong growth with 34% revenue share, expected to grow at 20.1% CAGR, preferred for advanced headsets, sensors, haptic systems, and visualization devices powering immersive workflows. Services account for 20% share, expanding at 19.3% CAGR, driven by rising demand for deployment support, training modules, managed XR environments, and customization across complex industrial ecosystems.
By Technology
• Artificial Intelligence commands the largest share with 30% revenue share in 2024, growing at 23.0% CAGR, driven by smart automation, predictive modeling, personalized virtual engagement, essential integration in XR analytics, and rising deployment across enterprises modernizing digital operations. Augmented Reality (AR) holds 22% share, expanding at 21.5% CAGR, valued for real-time overlays, guided workflows, and remote assistance applications. Virtual Reality (VR) captures 18% share, growing at 20.7% CAGR, preferred for training, immersive simulations, and entertainment. Mixed Reality (MR) accounts for 14% share, expanding at 20.0% CAGR, driven by hybrid immersive environments and spatial computing systems. Internet of Things (IoT) represents 10% share, growing at 19.5% CAGR, essential for connected devices, digital dashboards, and sensor-driven virtual control rooms. Digital Twins hold 5% share, growing at 19.0% CAGR, valued for real-time asset monitoring and simulation of industrial equipment. Others comprise 1% share, expanding at 18.5% CAGR, including spatial computing add-ons and haptics.
By Application
• Design & Manufacturing leads the market with 32% revenue share in 2024, growing at 22.2% CAGR, driven by advanced prototyping, real-time 3D modeling, growing adoption of XR in product lifecycle management, essential use in factory simulation, and rising deployment in engineering and industrial design teams. Entertainment holds 28% share, expanding at 21.0% CAGR, valued for immersive gaming, cinematic experiences, and theme park integrations. Meetings & Interaction represents 20% share, growing at 20.0% CAGR, driven by virtual collaboration, remote training, and enterprise metaverse environments. Logistics captures 12% share, expanding at 19.2% CAGR, preferred for warehouse visualization, inventory tracking, and route optimization. Others account for 8% share, growing at 18.8% CAGR, including virtual tourism, retail, and marketing applications.
By End-User
• Manufacturing represents the largest segment with 18% revenue share in 2024, projected to grow at 22.0% CAGR, valued for immersive training, digital twin integration, assembly assistance, quality control visualization, and widespread adoption across smart factories. Healthcare holds 16% share, expanding at 21.7% CAGR, preferred for surgical simulation, anatomy training, AR-guided procedures, and patient experience enhancement. Aerospace & Defense captures 15% share, growing at 21.5% CAGR, driven by pilot training systems, mission simulation, and remote maintenance. Education accounts for 12% share, expanding at 20.8% CAGR, valued for virtual classrooms and experiential learning. Construction holds 10% share, growing at 20.1% CAGR, preferred for project visualization, remote monitoring, and BIM integration. Automotive represents 9% share, expanding at 20.0% CAGR, driven by VR prototyping, AR manufacturing guidance, and showroom configurators. IT & Telecom captures 8% share, growing at 19.8% CAGR, driven by digital workforce tools and network simulation. Energy & Utilities accounts for 6% share, growing at 19.5% CAGR, preferred for hazard training and predictive maintenance environments. BFSI represents 4% share, expanding at 19.0% CAGR, valued for virtual customer interaction and training. Others hold 2% share, growing at 18.6% CAGR, including real estate and retail applications.
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Regional Analysis:
» Brazil holds the largest market share with 45% revenue share in 2024, driven by advanced technological infrastructure, high investments in digital transformation, supportive government plans like the US$31.69 billion initiative, and substantial R&D in urban tech ecosystems.
» Argentina emerges as the fastest-growing country, projected to expand at 22.5% CAGR through 2032, fueled by improved internet access, growing innovation hubs in Buenos Aires, massive startup expansions, rising gaming and education programs, and affordable spatial tech access.
Market Trends & Drivers
The South America Spatial Computing Market is experiencing robust growth driven by digital transformation surges, infrastructure priorities, technology innovation advancements, and regulatory adaptations for innovation funding. Key trends include the development of AR/VR for manufacturing simulations and metaverse platforms, growth of AI-IoT hybrids for smart cities, advancement in mixed reality for healthcare training, expansion of no-code tools for startups, and increasing focus on 5G-enabled edge computing for remote assistance. The technological evolution, sectoral innovation, and ecosystem requirements are significantly contributing to market growth.
Related Reports:
1. Spatial Computing Market Size, Share Analysis, Growth Insights and Forecast 2025-2032 - https://www.datamintelligence.com/download-sample/spatial-computing-market?sindhuri
2. Geospatial Solutions Market Size, Share, Industry, Forecast and outlook (2024-2031) - https://www.datamintelligence.com/download-sample/geospatial-solutions-market?sindhuri
3. Edge Computing Market Size, Share, Industry, Forecast and Outlook (2024-2031) - https://www.datamintelligence.com/download-sample/edge-computing-market?sindhuri
Contact Us:
Sai Kiran
DataM Intelligence 4market Research LLP
Phone: +1 877-441-4866
Email: Sai.k@datamintelligence.com
About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as emerging technologies and spatial computing innovations.
To find out more, visit https://www.datamintelligence.com/ or follow us on Twitter, LinkedIn and Facebook.
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