United States Pea Protein Market to Reach $449.76 Million by 2031, Driven by Plant-Based Protein & Vegan Products

Leander, Texas and Tokyo, Japan - Dec.09.2025
As per DataM intelligence research report" Global Pea Protein Market reached USD 601.2 million in 2022 and is projected to witness lucrative growth by reaching up to USD 1499.2 million by 2031. The market is growing at a CAGR of 12.1% during the forecast period 2024-2031." Plant-based diets and allergen-free formulations continue to strengthen the pea protein market.

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United States: Recent Industry Developments

✅ In November 2025, Beyond Meat launched a new burger iteration using fava bean and pea protein blend. The reformulated blend improves the texture and reduces the "beany" aftertaste. It aims to reignite growth in the U.S. plant-based meat category.

✅ In October 2025, Roquette opened a new R&D center in the U.S. dedicated to pea protein innovation. The center focuses on developing new textures for dairy-free cheeses and yogurts. It supports the diversification of plant-based applications beyond meat.

✅ In September 2025, PURIS ramped up production of its "HiLo" pea protein optimized for beverages. The ingredient has high solubility and low viscosity at acidic pH. It enables the creation of smooth, high-protein plant waters and sports drinks.

✅ In August 2025, The USDA announced a grant to support domestic pea cultivation for protein production. The funding helps U.S. farmers in the Northern Plains rotate crops. It strengthens the local supply chain for the plant-based protein industry.

Japan: Recent Industry Developments

✅ In December 2025, Daiz Inc. raised funding to expand its germination technology for pea protein. The technology improves the amino acid profile and flavor of the protein. It offers a superior "Made in Japan" ingredient for plant-based foods.

✅ In November 2025, Fuji Oil launched a pea protein-based whipped cream alternative for bakeries. The product offers the stability and volume of dairy cream without allergens. It targets the growing vegan and allergy-friendly dessert market in Japan.

✅ In October 2025, Otsuka Pharmaceutical added a pea protein variant to its "SoyJoy" bar lineup. The bar provides a hypoallergenic protein option for consumers avoiding soy. It expands the options in Japan's popular nutrition bar category.

✅ In September 2025, Kameda Seika released a pea protein snack chip with high fiber content. The savory snack is marketed as a healthy alternative to potato chips. It integrates plant protein into Japan's snacking culture.

Pea Protein Market: Drivers
The pea protein market is expanding as a versatile, allergen-friendly plant protein used in dairy alternatives, meat analogues, sports nutrition, and bakery applications. Pea protein offers favorable amino-acid profiles, clean-label credentials, and functional properties that support emulsification, gelation, and texturization in plant-based formulations. Processing innovations improve flavor, solubility, and protein concentration to compete with soy and whey alternatives. Demand from flexitarians, athletes, and sustainable-food advocates is driving broad adoption across retail and foodservice channels.

Ingredient suppliers are developing concentrated isolates, textured proteins, and hydrolyzed forms to meet specific formulation needs. Partnerships with co-manufacturers accelerate product launch cycles in plant-based meat and high-protein beverages. Environmental benefits and simpler supply chains compared with animal proteins strengthen sustainability claims. As taste and functional performance improve, pea protein is set to remain a leading plant protein choice globally.

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Pea Protein Market: Major Players
Emsland Group, Euroduna Food Ingredients GmBh, Now Food, Source Naturals, Inc., Cargill Incorporated, Nutribiotic, Z-Company, Cosucra Groupe Warcoing SA, Axys Nutrition Products Pvt. Ltd., Farbest Brands

Segment Covered in the Pea Protein Market:
By Product Type
The market is segmented into isolates 50%, textured 30%, and concentrates 20%, with isolates dominating due to high protein content, functionality, and versatility in plant-based formulations. Textured pea protein is widely used in meat substitutes and structured foods. Concentrates are growing in beverages and nutritional supplements. Rising consumer preference for plant-based and clean-label protein products drives adoption across all types.

By Form
Forms include powder 70% and liquid 30%, with powder dominating due to ease of incorporation in foods, beverages, and supplements. Liquid forms are growing in ready-to-drink products and dairy alternatives. Powdered pea protein is widely used in nutritional supplements and meat substitutes. Versatility in processing supports broad adoption across industries.

By Application
Applications include meat substitutes 35%, soups & sauces 15%, dairy & dairy substitutes 20%, nutritional supplements 25%, and others 5%, with meat substitutes and nutritional supplements dominating due to plant-based diet trends and high-protein consumer demand. Dairy alternatives and soups & sauces are growing with functional food adoption. Broad applicability in multiple product categories supports market expansion. Rising health and wellness trends drive growth.

Regional Analysis
North America - 40% Share
North America leads with 40% share driven by strong plant-based food adoption, protein awareness, and retail expansion in the U.S. and Canada. Isolates dominate product type. Powder forms and meat substitutes are key applications. Nutritional supplements are also growing. E-commerce and supermarket channels support widespread adoption.

Europe - 25% Share
Europe holds 25% share due to growing vegan and vegetarian population, plant-based protein initiatives, and functional food trends in Germany, UK, France, and Italy. Isolates dominate. Powder forms and meat substitutes are widely adopted. Nutritional supplements and dairy alternatives are key applications. Retail expansion and sustainability trends support growth.

Asia Pacific - 20% Share
Asia Pacific accounts for 20% share driven by increasing health-conscious consumers, rising protein demand, and plant-based diet adoption in China, India, Japan, and Australia. Isolates dominate. Powder forms and nutritional supplements lead. Meat substitutes and dairy alternatives are growing. Urbanization and functional food awareness drive market adoption.

Latin America - 7% Share
Latin America holds 7% share supported by increasing plant-based food adoption, retail expansion, and nutritional awareness in Brazil, Mexico, and Argentina. Isolates dominate. Powder forms and meat substitutes are key applications. Nutritional supplements are growing. Urbanization and protein awareness drive market growth.

Middle East - 5% Share
The Middle East records 5% share driven by growing health-conscious population, di€tary supplement adoption, and functional food interest in UAE, Saudi Arabia, and Qatar. Isolates dominate. Powder forms and meat substitutes lead. Nutritional supplements and dairy alternatives are gaining traction. Retail expansion and e-commerce support market growth.

Africa - 3% Share
Africa holds 3% share due to emerging health awareness, protein deficiency concerns, and functional food adoption in South Africa, Nigeria, and Egypt. Isolates dominate. Powder forms and nutritional supplements lead. Meat substitutes and dairy alternatives are gradually adopted. Urbanization and retail growth support market expansion.

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