Softgels Dietary Supplements Market Doubles to $358.6Bn by 2032 - Asia-Pacific Leads 32.2% Share as Bayer, Abbott & Glanbia Dominate While Rouzel Pharma & Catalent Accelerate Next-Gen Vegan & Bioavailability Tech

Leander, Texas and Paris, France - Dec 09, 2025
According to DataM Intelligence, the Global Softgels Dietary Supplements Market reached US$ 185.4 billion in 2024 and is expected to reach US$ 358.6 billion by 2032, growing with a CAGR of 8.6% from 2025 to 2032. This robust growth is propelled by increasing health awareness and demand for preventive healthcare, rising preference for convenient dosage forms with superior bioavailability, expanding consumer demand for immunity boosters, beauty supplements, and functional nutrition products, government and regulatory emphasis on quality, safety, and standardization in dietary supplements, streamlined regulatory pathways in several countries, technological advancements in plant-based and sustainable formulations, and research on micronutrient encapsulation to enhance absorption and reduce side effects.

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Report Details:
• No. of Pages: 180
• Forecast Period: 2025-2032
• Market Size (Base Year 2024): $185.4 Billion
• Market Size (Forecast Year 2032): $358.6 Billion
• Compound Annual Growth Rate: 8.6%
• Regions Covered: Global

United States Recent Developments:
✅ Bioriginal, a subsidiary of Cooke Inc., acquired all operating assets of Softgel Co. in 2023, including a softgel manufacturing facility specializing in human and pet nutrition, enhancing production capacity by 30% for immunity and wellness supplements and aligning with FDA approvals for expanded clean-label offerings.
✅ Abbott Laboratories introduced a new line of softgel multivitamins with enhanced bioavailability for geriatric consumers, certified for US retail pharmacies and reporting 25% adoption in heart health applications.
✅ Herbalife Nutrition expanded its softgel botanical extracts portfolio with sustainable sourcing partnerships, focusing on e-commerce platforms and supported by NIH grants for efficacy studies in sports nutrition.

Europe Recent Developments:
✅ DSM-Firmenich partnered with Boncha Bio in November 2023 to launch "candyceuticals" using candy-capsule technology for sensory-enhanced softgel supplements in the UK and Germany, compliant with EU Novel Food standards and integrated into wellness protocols for immunity support.
✅ GlaxoSmithKline (GSK) plc rolled out plant-based softgel omega-3 variants for joint health in France and Italy, driven by EMA approvals and achieving 22% growth in preventive care applications.
✅ Bayer AG enhanced its One A Day softgel systems with micronutrient fortification across Scandinavia, aligning with EU sustainability directives and partnerships with regional fitness centers.

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Competitive Landscape
Competition is centered on plant-based formulations, bioavailability enhancements, sustainable sourcing, and partnerships with wellness brands and e-commerce platforms across developed and emerging markets:
1. Bayer AG dominates the market with 18.2% global market share, supported by an extensive multivitamin and mineral softgel portfolio and proven reliability in general well-being and heart health care.
2. Abbott Laboratories holds 15.7% share, driven by advanced immunity and sports nutrition systems and global retail distribution channels.
3. Glanbia plc captures 14.3% share, known for precision-engineered amino acid and protein softgels and expansion across North America and Europe.
4. Herbalife International of America, Inc. maintains 12.8% share, focused on next-gen botanical extracts with clean-label innovations.
5. DSM-Firmenich secures 11.5% share, excelling in functional nutrition hybrids with strong adoption in Europe.
6. Amway India Enterprises Pvt. Ltd. holds 10.2% share, driven by its flagship direct-to-consumer softgel technology and presence in wellness centers across EMEA.
7. NOW Foods accounts for 9.1% share, specializing in herbal and organic softgels with cost-efficient manufacturing.
8. The Nature's Bounty represents 8.2% share, advancing penetration across Asian markets with durable beauty supplement designs.

✦ Emerging / Upcoming Players - Fastest Growth Segment
New contenders are gaining traction through candy-capsule innovations, vegan encapsulations, and digital personalization for consumer tracking:
9. Rouzel Pharma Pvt Ltd (India) - Emerging share: 3.4%, expanding through softgels developed for pediatric immunity in emerging markets.
10. Catalent Inc. (U.S.) - Emerging share: 3.0%, seeing strong adoption in North America with renewable energy-sourced formulations.
11. Sirio Pharma Co., Ltd. (China) - Emerging share: 2.7%, developing analytics for absorption optimization in beauty supplements.
12. Patheon N.V. (Netherlands) - Emerging share: 2.4%, supplying next-gen geriatric softgels to facilities across APAC.

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Segmentation Analysis
By Ingredient
• Vitamins & Minerals represent the largest segment with ~26.5% revenue share in 2024, projected to grow at 9.0% CAGR, valued for precise micronutrient delivery, superior absorption enabled by lipid-based softgel encapsulation, versatility across immunity, bone and cognitive health applications, and widespread adoption among wellness-driven consumers requiring daily preventive supplementation.
• Botanical / Herbal Extracts hold ~24% revenue share in 2024, expected to grow at 8.7% CAGR, preferred for natural bioactive efficacy, antioxidant and anti-inflammatory profiles, clean-label orientation, and rising usage in beauty-from-within, stress relief, and digestive wellness with low allergen risks.
• Amino Acids capture ~20% revenue share in 2024, expanding at 8.5% CAGR, driven by growing demand in sports nutrition, muscle recovery formulations, endurance support, and high scalability across fitness-focused consumer segments.
• Others (Omega-3s, Probiotics, Specialty Ingredients) constitute ~29.5% revenue share in 2024, projected to grow at 8.6% CAGR, supported by heart and brain health formulation demand, digestive balance innovation, and rapid adoption of specialized premium supplements in personalized nutrition.

By Application
• General Well-being commands the largest share with ~30% revenue share in 2024, growing at 8.8% CAGR, driven by high consumer preference for long-term wellness, stress and energy management, convenience in daily softgel dosage formats, and increasing shift toward preventive lifestyle support.
• Bone & Joint Health holds ~20% revenue share in 2024, expanding at 8.4% CAGR, valued for calcium-vitamin D combinations, collagen-based mobility supplements, and demand from aging populations and fitness-driven consumers.
• Immune Support accounts for ~18% revenue share in 2024, projected to grow at 8.9% CAGR, supported by post-pandemic immune reinforcement habits, vitamin C & zinc blends, and botanical immunity boosters gaining traction worldwide.
• Sports Nutrition represents ~15% revenue share in 2024, growing at 8.6% CAGR, driven by protein-amino formulations, mitochondrial performance boosters, and premium lifestyle athletic supplementation.
• Heart Health covers ~12% revenue share in 2024, expanding at 8.5% CAGR, supported by Omega-3s, CoQ10, and plant sterol softgels increasingly recommended for cardiovascular support among middle-aged and geriatric groups.
• Others (Cognitive Health, Digestive Health, Women's Wellness, Beauty) constitute ~5% revenue share in 2024, growing at 8.2% CAGR, driven by customized lifestyle-targeted nutrition and beauty-nutricosmetic innovation.

By End-User
• Adults dominate the market with ~40% revenue share in 2024, growing at 8.8% CAGR, driven by rising lifestyle health challenges, fitness penetration, customized diet regimes, strong adoption of preventive supplements, and soaring influence of digital health and personalized nutrition platforms.
• Geriatric holds ~30% revenue share in 2024, expanding at 8.4% CAGR, valued for joint, mobility, cognitive and cardiovascular support formulations, higher compliance rates, and easy-to-digest softgel formats tailored for senior consumption.
• Pediatric accounts for ~18% revenue share in 2024, projected to grow at 8.7% CAGR, fueled by vitamin gelatin candies in softgel form, rapid nutrition monitoring in school-age groups, and rising parental awareness on immunity and bone strength.
• Pregnant Women represent ~12% revenue share in 2024, growing at 8.9% CAGR, driven by prenatal softgels containing folic acid, DHA, iron, and micronutrients supporting fetal development, along with high doctor and hospital prescription rates globally.

By Distribution Channel
• Offline leads the market with ~55% revenue share in 2024, growing at 8.5% CAGR, driven by pharmacy chains, nutrition retail stores, wellness clinics, in-store consumer education, and expanding availability in supermarkets and premium retail outlets.
• Online shows accelerated growth with ~45% revenue share in 2024, expected to grow at 8.9% CAGR, preferred for direct-to-consumer brand access, subscription-based supplement models, personalized nutrition recommender platforms, and cost-efficient digital purchasing across global markets.
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Regional Analysis:
» Asia-Pacific holds the largest market share with 32.2% revenue share in 2024, driven by high preventive healthcare adoption, advanced manufacturing in China and India, supportive government initiatives like Ayushman Bharat, and substantial investments in wellness infrastructure across the region.

» North America emerges as the fastest-growing region, projected to expand at 9.2% CAGR through 2032, fueled by rising health consciousness, increasing e-commerce penetration, massive retail expansions, growing fitness programs, and premium supplement access across the United States and Canada.

Market Trends & Drivers
The Softgels Dietary Supplements Market is experiencing robust growth driven by preventive healthcare surges, consumer wellness priorities, formulation innovation advancements, and regulatory adaptations for sustainability. Key trends include the development of vegan and plant-based softgels, growth of immunity and beauty-focused encapsulations, advancement in bioavailability-enhancing coatings, expansion of online subscription models, and increasing focus on eco-friendly packaging and personalized nutrition. The epidemiological evolution, technological innovation, and lifestyle requirements are significantly contributing to market growth.

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Sai Kiran
DataM Intelligence 4market Research LLP
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Email: Sai.k@datamintelligence.com

About DataM Intelligence
DataM Intelligence is a renowned provider of market research, delivering deep insights through pricing analysis, market share breakdowns, and competitive intelligence. The company specialises in strategic reports that guide businesses in high-growth sectors such as nutraceuticals and wellness innovations.
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This release was published on openPR.