United States IVF Services Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

IVF Services Market is expected to grow at a CAGR 16.3% during the forecast period (2024-2031).

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Key Development:

United States: Recent IVF Services Developments

✅ In November 2025, several U.S. IVF clinics began integrating AI‐driven embryo‐selection and lab‐automation technologies to improve accuracy and efficiency of IVF procedures, reflecting a trend toward more data‐ and automation‐driven fertility services.

✅ In November 2025, fertility‐care providers reported growing interest in "gentler" IVF options: lower‐hormone protocols and more individualized care including clinics offering "mini‐IVF" cycles aimed at reducing medication load and improving patient comfort.

✅ In October 2025, the administration issued guidance urging U.S. employers to offer standalone fertility‐benefit plans (covering IVF and related fertility care) similar to dental or vision insurance opening new pathways for IVF coverage beyond traditional health plans.

✅ In October 2025, the Trump administration struck a deal to cut the price of commonly used IVF fertility drugs such as Gonal‐F, Ovidrel and Cetrotide with discounts up to 84% and announced these will be sold directly to patients via the upcoming TrumpRx platform.

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Japan: Recent IVF Services Developments

✅ In late 2025, fertility‐service providers in Japan embraced technological innovations including AI‐assisted embryo assessment, time‐lapse monitoring, and improved lab standards aiming to increase success rates and offer more reliable outcomes for IVF patients.

✅ In 2025, there was rising demand in Japan for assisted‐reproductive treatments driven by demographic shifts such as later maternal age and lower birth rates. Clinics expanded capacity and began offering more transparent pricing and patient‐centered service models.

✅ In August 2025, Japanese fertility‐care providers expanded services focused on fertility preservation (e.g., egg or embryo freezing) and advanced genetic/embryo‐monitoring methods, aligning with global trends for delayed parenthood and personalized reproductive care.

✅ In August 2025, researchers in Japan proposed combining induced pluripotent stem cells (iPSCs), CRISPR, and IVF potentially paving the way for new reproductive‐medicine techniques and next‐generation embryo creation.

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Key Players:

=> Heidelberg University Hospital, Cyprus IVF Centre, Life sure Fertility & Gynaecology Centre, Gynaecoloqisch Centrum, BFC Biofertility Center, Servy Massey Fertility Institute, IVF NAMBA Clinic, Southend Fertility, and IVF Centre, EMD Serono, Inc. and Clnica EUGIN Barcelona

Key Segments:

By Cycle Type

Fresh IVF cycles lead with 50% share, driven by higher success rates, widespread adoption among fertility clinics, and strong patient preference for first-attempt procedures. Thawed IVF cycles account for 30%, supported by rising use of frozen embryo transfer, egg/embryo preservation trends, and improved cryopreservation technologies. Donor egg IVF cycles hold 20%, reflecting increasing demand from older women, individuals with infertility challenges, and couples seeking genetic or fertility solutions through donor programs.

By End-User

Fertility clinics dominate with 45% share, driven by specialized services, adoption of advanced IVF protocols, and rising patient volumes. Hospitals account for 25%, supported by integrated reproductive health services and comprehensive patient care. Surgical centers hold 15%, reflecting outpatient IVF procedures and specialized egg retrieval or embryo transfer services. Clinical research institutes represent 10%, fueled by clinical trials, experimental fertility treatments, and innovation in assisted reproductive technologies. Other end-users make up 5%, including home care IVF support, telemedicine-assisted services, and specialty reproductive health providers.

By Region

North America - 40% Share
North America leads with 40%, driven by advanced fertility infrastructure, high disposable incomes, strong insurance coverage in IVF treatments, and growing awareness in the U.S. and Canada.

Europe - 25% Share
Europe holds 25%, supported by rising infertility rates, public and private IVF programs, and regulatory support for assisted reproductive technologies across Germany, France, U.K., Italy, Spain, and other countries.

Asia Pacific - 20% Share
Asia Pacific accounts for 20%, fueled by increasing infertility awareness, growing number of IVF clinics, government healthcare initiatives, and rising adoption in China, India, Japan, and Southeast Asia.

Latin America - 7% Share
Latin America holds 7%, driven by expanding fertility clinic networks, rising disposable income, and awareness of assisted reproductive technologies in Brazil, Mexico, and surrounding regions.

Middle East & Africa - 8% Share
The Middle East & Africa represent 8%, supported by investments in fertility clinics, adoption of advanced IVF protocols, and increasing cross-border fertility tourism in GCC countries, South Africa, and other emerging markets.

FAQ

Q: What is the growth rate of the IVF Services Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 16.3% during the forecast period from 2024 to 2031.

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