Gummy Market to Reach USD 40.5 Billion by 2030 at 9.8% CAGR, Led by North America (40% Share) | Key Players: Mars, Kraft Heinz, Nestlé

The Global Gummy Market reached USD 19.2 billion in 2022 and is projected to grow to USD 40.5 billion by 2030, registering a CAGR of 9.8% during the forecast period 2024-2031. Market expansion is strongly driven by the rising demand for plant-based Jelly sweets formulated with pectin or agar-agar instead of gelatin. Jelly sweets have evolved into a mainstream snacking and supplement format, appealing to both children and adults due to their convenience, variety of flavors and enjoyable texture.

Growing consumer focus on health and wellness is significantly contributing to market momentum as Jelly sweets offer an attractive delivery method for nutritional and functional ingredients. Brands are increasingly launching products positioned around beauty, immunity, digestion and general well-being, further expanding the customer base. For example, several leading companies have introduced collagen-enriched Jelly sweets aimed at supporting skin health, reflecting a broader shift toward functional confectionery. With evolving dietary preferences, cleaner formulations and rising adoption across nutraceutical and confectionery industries, the gummy market is poised for sustained growth.

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The Gummy Market includes chewable confectionery and supplement products formulated in gelatin or plant-based formats, offering flavorful, convenient and easy-to-consume options across vitamins, nutraceuticals and traditional candy segments.

Key Developments

United States
✅ October 2025: U.S. confectionery brands launched reduced-sugar and plant-based gummy formulations using natural sweeteners and pectin to meet clean-label and vegan consumer preferences.

✅ August 2025: American nutraceutical companies expanded production of functional Jelly sweets infused with vitamins, probiotics, melatonin, collagen, and immunity-supporting ingredients.

✅ April 2025: U.S. retailers increased shelf space for low-calorie and allergen-free Jelly sweets, driven by rising demand for healthier snacking and fortified edible supplements.

Global
✅ September 2025: European manufacturers introduced organic fruit-based Jelly sweets with no artificial colors or preservatives, aligning with new EU food safety and transparency guidelines.

✅ June 2025: Asia-Pacific producers scaled up production of functional Jelly sweets incorporating herbal extracts and traditional wellness ingredients for growing nutraceutical markets.

✅ February 2025: Global confectionery companies launched innovative gummy products featuring novel textures, sour variants, and premium fruit concentrates to diversify flavor portfolios.

Mergers & Acquisitions
United States
✅ May 2025: A leading U.S. supplement manufacturer acquired a gummy-focused nutraceutical startup to strengthen its position in the fast-growing functional Jelly sweets category.

Global
✅ January 2025: A European confectionery corporation acquired a natural flavoring solutions provider to enhance clean-label gummy product development.

✅ March 2025: An Asia-Pacific wellness brand formed a strategic alliance with a global retail chain to expand distribution of functional gummy supplements across international markets.

Key Players
The Kraft Heinz Company | Mars, Incorporated | Haribo GmbH & Co. KG | Nestlé S.A. | Ferrara Candy Company | Perfetti Van Melle | Albanese Confectionery Group, Inc. | Black Forest GmbH | Jelly Belly Candy Company | Hershey Company

Key Highlights
• The Kraft Heinz Company - Holds an estimated 14.6% share, driven by its strong global distribution network, diverse confectionery portfolio, and continuous product innovation.

• Mars, Incorporated - Accounts for around 18.9% share, supported by its iconic candy brands, robust global market presence, and extensive retail penetration.

• Haribo GmbH & Co. KG - Maintains approximately 10.8% share, recognized for its leadership in gummy candies and strong brand loyalty across Europe and North America.

• Nestlé S.A. - Represents nearly 12.4% share, backed by its diversified confectionery offerings, global supply chain strength, and continuous expansion in emerging markets.

• Ferrara Candy Company - Holds about 9.1% share, driven by its strong U.S. Jelly sweets and chewy candy segment and growing strategic acquisitions.

• Perfetti Van Melle - Accounts for around 8.3% share, supported by its global footprint in chewing gums and sugar-based confectionery products.

• Albanese Confectionery Group, Inc. - Maintains about 5.4% share, fueled by its premium Jelly sweets and expansion into international markets.

• Black Forest GmbH - Holds an estimated 4.7% share, known for its organic gummy products and increasing demand for clean-label confectionery.

• Jelly Belly Candy Company - Represents roughly 3.9% share, driven by its specialty jelly beans and strong brand identity in niche confectionery markets.

• Hershey Company - Accounts for approximately 11.9% share, supported by its strong chocolate portfolio, strategic growth in non-chocolate confections, and wide retail dominance.

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Market Drivers
Rising consumer demand for convenient, tasty, and easy-to-consume supplement formats.

Growing popularity of functional Jelly sweets enriched with vitamins, minerals, probiotics, and botanical extracts.

Increasing adoption of Jelly sweets among children and adults as a more palatable alternative to tablets and capsules.

Expansion of clean-label, vegan, and low-sugar gummy formulations aligning with health-conscious trends.

Increasing innovation in flavor profiles, texture, and ingredient combinations to attract diverse consumer groups.

Rising demand for beauty-from-within and wellness Jelly sweets targeting immunity, sleep, hair, and skin health.

Industry Developments
Launch of vegan, plant-based Jelly sweets using pectin instead of gelatin to meet ethical and dietary preferences.

Introduction of sugar-free and functional Jelly sweets targeting immunity, gut health, cognitive support, and stress relief.

Strategic acquisitions by major nutraceutical and confectionery companies to expand gummy supplement portfolios.

Growth of customized gummy formulations through direct-to-consumer (D2C) wellness brands.

Advancements in encapsulation technologies ensuring better stability of active ingredients in gummy formats.

Increased investment in premium beauty and collagen Jelly sweets driven by rising demand for skin health products.

Expansion of gummy production facilities using automated manufacturing technologies for higher output and consistency.

Regional Insights
North America - 40% driven by "high adoption of food supplements, strong presence of gummy-based wellness brands, and growing demand for functional and clean-label Jelly sweets."

Europe - 30% supported by "rising preference for natural ingredients, strong nutraceutical consumption, and increasing adoption of vegan and sugar-reduced gummy products."

Asia Pacific - 25% fueled by "growing awareness of preventive health, rising disposable income, and rapid expansion of functional food and supplement markets across China, India, and Japan."

Latin America - 3% driven by "increasing demand for affordable wellness products, rising youth population, and gradual shift toward functional gummy supplements."

Middle East & Africa - 2% supported by "expansion of retail channels, increasing interest in health supplements, and growing demand for convenient wellness formats."

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Key Segments
➥ By Source
Plant-based sources dominate the market as they offer clean-label, sustainable, and allergen-friendly options widely preferred in health and wellness products. Animal-based sources remain relevant for their high bioavailability and use in specialized nutritional formulations, though they cater to a more niche consumer segment.

➥ By Flavor
Citrus flavors are popular for their refreshing taste and strong association with vitamin-rich, immunity-boosting products. Berry flavors appeal to consumers seeking antioxidant-rich and naturally sweet options across beverages and supplements. Tropical fruit flavors provide exotic taste profiles and are widely used in functional foods and flavored drinks. Others include mixed fruit blends, herbal infusions, and innovative flavor combinations designed to enhance consumer appeal.

➥ By Distribution Channel
Supermarkets and hypermarkets lead distribution with extensive shelf space, diverse product offerings, and strong consumer trust. Convenience stores drive impulse purchases and cater to on-the-go consumer needs with quick accessibility. Online stores are rapidly expanding due to doorstep delivery, wider product selection, and increasing adoption of digital shopping. Others include specialty nutrition stores, wholesale suppliers, and direct-to-consumer brands offering unique and premium product varieties.

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