Press release
Precision Viticulture Market | US$ 9.51 Billion by 2032 | 14.40% CAGR | Europe Leads with 36% Share | Key Players: Deere & Company, Ag Leader Technology
Precision Viticulture
Precision viticulture integrates technologies such as GPS, remote sensing, drones, IoT sensors, artificial intelligence, and data analytics to enable site-specific vineyard management. These solutions help winegrowers monitor soil conditions, vine health, irrigation needs, and pest pressure in real time, leading to improved yield consistency and cost efficiency. Growing demand for premium wine, labor shortages, and the need for sustainable farming practices are further supporting the expansion of the precision viticulture market worldwide.
Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://www.datamintelligence.com/download-sample/precision-viticulture-market?sai-v
The Precision Viticulture Market refers to the global industry focused on data-driven technologies and tools used to monitor, manage, and optimize vineyard operations for improved grape yield, quality, and sustainability.
Key Developments
✅ January 2026: In Europe, vineyard operations expanded use of AI-driven canopy and soil sensing systems to optimize irrigation and enhance grape quality consistency.
✅ December 2025: In North America, growers increased adoption of drones equipped with multispectral imaging to monitor vine health and detect early stress indicators.
✅ November 2025: In Asia-Pacific, wine producers deployed IoT-enabled soil moisture and microclimate sensors to refine site-specific management decisions across diverse terroirs.
✅ October 2025: In Latin America, vineyard managers integrated GPS-guided variable-rate application technologies to improve precision nutrient and pest control.
✅ September 2025: In the Middle East, boutique vineyards piloted remote data analytics platforms to align harvest timing with fruit ripeness models.
✅ August 2025: In Africa, precision viticulture initiatives introduced mobile-friendly field data capture tools to support small and mid-size growers in remote regions.
Mergers & Acquisitions
✅ January 2026: In North America, an agricultural technology company acquired a precision agriculture analytics developer focused on vineyard-specific performance insights.
✅ December 2025: In Europe, a vineyard equipment manufacturer acquired an IoT sensor and connectivity specialist to broaden its precision viticulture solutions portfolio.
✅ November 2025: In Asia-Pacific, a regional agtech group acquired distribution rights for a global precision farming platform to accelerate technology adoption among wine producers.
Key Players
Ag Leader Technology | Athena IR Tech | Deere & Company | Topcon | UAV-IQ Inc. | Andermatt Group AG | Taranis | Esri Australia | TeeJet Technologies | AHA Viticulture
Key Highlights
Deere & Company holds approximately 24.1% share, driven by its leadership in precision agriculture equipment, integrated digital farming platforms, and strong global dealer network.
Ag Leader Technology accounts for about 16.8% share, supported by its early-mover advantage in precision ag software and hardware, strong brand loyalty, and continuous product innovation.
Topcon represents nearly 14.3% share, benefiting from advanced GNSS-based guidance systems, crop monitoring technologies, and strong adoption in large-scale farming operations.
Taranis holds around 11.2% share, driven by AI-based aerial crop intelligence, increasing use of drone imagery, and strong demand for early pest and disease detection.
Athena IR Tech captures approximately 9.1% share, supported by hyperspectral and infrared imaging solutions and growing adoption in crop stress and soil analysis applications.
TeeJet Technologies accounts for about 8.4% share, leveraging precision spraying technologies, strong OEM partnerships, and widespread use in variable-rate application systems.
UAV-IQ Inc. holds nearly 6.3% share, driven by drone-based agricultural analytics and expanding service offerings for precision farming.
Esri Australia represents around 5.2% share, benefiting from GIS-based farm mapping, spatial analytics, and integration with precision agriculture platforms.
Andermatt Group AG accounts for approximately 3.4% share, supported by biological crop protection solutions combined with precision application tools.
AHA Viticulture holds about 1.2% share, focused on niche precision viticulture solutions and regional vineyard management technologies.
Buy Now & Unlock 360° Market Intelligence: https://www.datamintelligence.com/buy-now-page?report=precision-viticulture-market?sai-v
Market Drivers
- Growing demand for high-quality wine and grapes driving adoption of data-driven vineyard management.
- Rising labor costs and workforce shortages encouraging automation and precision farming practices.
- Increasing climate variability pushing growers to optimize water use, soil health, and crop resilience.
- Advancements in IoT, sensors, drones, and satellite imaging enabling real-time vineyard monitoring.
- Focus on improving yield consistency, grape quality, and operational efficiency across vineyards.
Industry Developments
- Integration of AI and analytics platforms for yield prediction and disease detection.
- Increased use of drones and remote sensing for canopy analysis and vineyard mapping.
- Deployment of smart irrigation systems based on soil moisture and weather data.
- Strategic partnerships between agri-tech companies, wineries, and research institutions.
- Expansion of cloud-based farm management systems tailored for viticulture operations.
Regional Insights
Europe - 36% share: "Driven by large vineyard areas, strong wine production heritage, and early adoption of precision agriculture technologies."
North America - 28% share: "Supported by technologically advanced vineyards, focus on premium wine production, and strong agri-tech ecosystem."
Asia Pacific - 20% share: "Fueled by growing wine consumption, expanding vineyards, and increasing investments in smart farming solutions."
Latin America - 10% share: "Driven by major wine-producing countries adopting precision tools to enhance yield and quality."
Middle East & Africa - 6% share: "Supported by niche vineyard developments and growing interest in water-efficient precision farming practices."
Speak to Our Analyst and Get Customization in the report as per your requirements: https://www.datamintelligence.com/customize/precision-viticulture-market?sai-v
Key Segments
By Product
Hardware represents a core segment, driven by demand for physical components such as machinery interfaces, controllers, and field devices. Automation & control systems hold a significant share, supported by the need for precision, efficiency, and reduced operational costs. Sensing & monitoring devices account for a substantial portion, driven by real-time data collection and accuracy requirements. Software solutions-covering local/web-based and cloud-based platforms-are growing rapidly, supported by data analytics, farm management, and remote monitoring capabilities. Services, including system integration and consulting, managed services, connectivity services, assisted professional services, and maintenance & support, represent a growing segment as end users seek end-to-end solutions. Other products continue to emerge, addressing niche and evolving operational needs.
By Distribution Channel
E-commerce is witnessing strong growth, driven by increasing digital adoption and ease of access to advanced solutions. Hypermarkets and supermarkets hold a notable share for standardized and entry-level products. Company-owned stores account for a significant portion, supported by direct sales and customized offerings. Specialty stores play an important role, particularly for advanced and high-value solutions requiring technical expertise. Other channels contribute through regional and indirect sales networks.
By Technology
Guidance systems dominate the technology segment, driven by their role in improving accuracy and productivity. GPS-based solutions represent a major share, supported by widespread use in navigation, mapping, and positioning. GIS technologies hold a substantial portion, driven by spatial data analysis and planning needs. Remote and satellite sensing technologies are expanding rapidly, supported by advancements in imaging and data analytics. Handheld technologies and variable rate technology are gaining traction due to their role in precision management and optimized resource utilization.
Unlock 360° Market Intelligence with DataM Subscription Services: https://www.datamintelligence.com/reports-subscription
Power your decisions with real-time competitor tracking, strategic forecasts, and global investment insights all in one place.
✅ Competitive Landscape
✅ Sustainability Impact Analysis
✅ KOL / Stakeholder Insights
✅ Unmet Needs & Positioning, Pricing & Market Access Snapshots
✅ Market Volatility & Emerging Risks Analysis
✅ Quarterly Industry Report Updated
✅ Live Market & Pricing Trends
✅ Import-Export Data Monitoring
Have a look at our Subscription Dashboard: https://www.youtube.com/watch?v=x5oEiqEqTWg
Contact Us -
Company Name: DataM Intelligence
Contact Person: Sai Kiran
Email: Sai.k@datamintelligence.com
Phone: +1 877 441 4866
Website: https://www.datamintelligence.com
About Us -
DataM Intelligence is a Market Research and Consulting firm that provides end-to-end business solutions to organizations from Research to Consulting. We, at DataM Intelligence, leverage our top trademark trends, insights and developments to emancipate swift and astute solutions to clients like you. We encompass a multitude of syndicate reports and customized reports with a robust methodology.
Our research database features countless statistics and in-depth analyses across a wide range of 6300+ reports in 40+ domains creating business solutions for more than 200+ companies across 50+ countries; catering to the key business research needs that influence the growth trajectory of our vast clientele.
This release was published on openPR.
Permanent link to this press release:
Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Precision Viticulture Market | US$ 9.51 Billion by 2032 | 14.40% CAGR | Europe Leads with 36% Share | Key Players: Deere & Company, Ag Leader Technology here
News-ID: 4340770 • Views: …
More Releases from DataM intelligence 4 Market Research LLP
United States Public Safety and Security Market sees strong growth at a CAGR of …
The public safety and security market is projected to grow from USD 564.05 billion in 2025 to USD 979.84 billion by 2030 at a compound annual growth rate (CAGR) of 11.4% during the forecast period. The growing trend of IoT in public safety is driving the market as connected devices enable real-time monitoring, faster responses, and better management of emergencies. It helps authorities gather accurate data and improve decision-making. The…
Labeling Machines Market Set for Steady Growth to USD 4.01 Billion by 2034, Led …
The Global Labeling Machines Market reached USD 2.82 billion in 2024 and is expected to reach USD 4.01 billion by 2034, growing at a CAGR of 3.84% during the forecast period 2025-2034.
Market growth is driven by rising demand in food & beverage for regulatory compliance and consumer transparency, alongside expanding production in pharmaceuticals and consumer goods. Advancements in automation technologies, increasing e-commerce packaging needs particularly in Asia Pacific, and strict…
United States G-protein Coupled Receptor (GPCR) Targeting Market Insights | Drug …
G-protein Coupled Receptor (GPCR) Targeting Market is Expected to reach at a high CAGR of 6.40% during the forecast period (2024-2031).
Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://www.datamintelligence.com/download-sample/g-protein-coupled-receptor-targeting-market?kb
United States: Recent Industry Developments
✅ December 2025: A major U.S. biopharma advanced a next‐generation GPCR‐targeted small molecule into late‐stage clinical trials for metabolic and inflammatory diseases.
✅ November 2025: Research teams reported promising preclinical results…
United States Payment Processing Solutions Market Growth Drivers & Challenges | …
Payment Processing Solutions Market analysis report presents a comprehensive evaluation of the market size, current trends, competitive landscape, and future market outlook 2024-2031
Get a Free Sample PDF Of This Report (Get Higher Priority for Corporate Email ID):- https://datamintelligence.com/download-sample/payment-processing-solutions-market?kb
United States: Recent Industry Developments
✅ December 2025: Major U.S. payment platforms rolled out enhanced fraud prevention tools leveraging AI to protect merchants and consumers.
✅ November 2025: Buy‐Now‐Pay‐Later (BNPL) integration expanded across payment gateways,…
More Releases for Viticulture
Emerging Trends Influencing The Growth Of The Precision Viticulture Market: Adva …
We've updated all our reports with current data on tariff changes, trade developments, and supply chain shifts affecting key industries.
How Big Is the Precision Viticulture Market Size Expected to Be by 2034?
Over the last few years, the market size for precision viticulture has been expanding swiftly. It is projected to rise from $1.47 billion in 2024 to $1.64 billion in 2025, exhibiting a compound annual growth rate (CAGR) of 11.0%.…
Precision Viticulture Market 2025 Is Booming Worldwide by 2032 | Atlas Vineyard …
According to a new report by Coherent Market Insights, titled "Precision Viticulture Market Size 2025, provides insightful information about regional and international markets that are anticipated to expand between 2025 and 2032. This thorough study looks at the competitive landscape, value chain analysis, major market segments, geographical trends, and changing market dynamics. It also offers a thorough analysis of the forces and limitations influencing the market. As a vital resource…
Precision Viticulture Market to Witness Huge Growth by Key Players: AHA Viticult …
The market report delivers an all-inclusive analysis of the market structure along with a forecast of the various segments and sub-segments of the Precision Viticulture industry. This wide-ranging market research report acts as a backbone for the success of business in any niche. The Precision Viticulture market survey report has been prepared by conducting market research in a systematic manner. Moreover, the Precision Viticulture report includes a professional in-depth study…
Precision Viticulture Market Thriving Excellent Growth by 2028, Latest Innovatio …
The Global "Precision Viticulture Market" Research Report 2022-2028 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & forecast data, revenue, demand, and supply data. The Precision Viticulture market is a systematic and authoritative research demonstrating marketing acumen for new industry entrants as well as established businesses. The report offers an overview of the Precision Viticulture market, which briefly…
Precision Viticulture Services Market 2020 Precise Outlook – Aha Viticulture, …
The Precision Viticulture Services Market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Click the link to…
Precision Viticulture Market to 2027 - Aha Viticulture, Ateknea, Deere, Deveron …
This Report encloses comprehensive analysis on the market and are assessed through volume and price data valid on 3 approaches as well as high firms revenues. It concludes with precise and authentic market estimations considering all the parameters and market dynamics. each crucial and decisive detail for the development and restriction of the market is mentioned in fine points with solutions and suggestions which will affect the market in close…
