India Mustard Oil Market to Hit USD 1.7 Billion (4.2% CAGR) by 2033 | Get Free Sample Report

According to IMARC Group's report titled "India Mustard Oil Market Size, Share, Trends and Forecast by Packaging Type, Packaging Material, Pack Size, Application, Distribution Channel, and Region, 2025-2033", The report offers a comprehensive analysis of the industry, including market share, growth, trends and regional insights.

Short Summary:

The India mustard oil market size reached USD 1.2 Billion in 2024. The market is projected to reach USD 1.7 Billion by 2033, exhibiting a CAGR of 4.2% during 2025-2033.

Market growth is supported by rising consumer preference for healthier cooking oils, government initiatives to promote domestic oilseed cultivation, increasing demand for cold-pressed and unrefined mustard oils, and expanding retail and e-commerce distribution networks.

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Market Overview:

The India mustard oil market holds a strong cultural and culinary significance, particularly in northern, eastern, and northeastern regions where mustard oil is preferred for cooking, pickling, and traditional recipes. Beyond taste and aroma, mustard oil is gaining wider recognition for its health benefits-such as heart health support, antimicrobial properties, and higher natural antioxidant content.

The shift toward clean-label products and cold-pressed extraction methods has strengthened premium consumer segments. Meanwhile, government schemes promoting oilseed farming and increasing focus on reducing edible oil import dependency are shaping a more resilient supply chain. Expanded presence of mustard oil brands across supermarkets, local kirana stores, and online marketplaces is also enhancing product accessibility.

Analyst Commentary: India's mustard oil market is transitioning from a largely regional commodity to a nationally positioned, branded, and health-oriented edible oil category. The premiumization of cold-pressed oils, increasing awareness of ingredient purity, and improved packaging standards are reshaping consumer expectations. Players who emphasize traceability-from farm sourcing to pressing-and invest in standardized quality control will gain long-term customer trust. Additionally, efficient agri-linkage, contract farming models, and farmer-producer organizations (FPO) partnerships will be crucial in strengthening raw material consistency.

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Scope and Growth Analysis:

• 2024 Market Size: USD 1.2 Billion
• 2033 Forecast: USD 1.7 Billion
• CAGR (2025-2033): 4.2%

Growth is supported by:

• Includes refined mustard oil, cold-pressed (kachi ghani), and organic mustard oil variants.

• High household penetration in states like West Bengal, Uttar Pradesh, Bihar, Rajasthan, Assam, Haryana, and Punjab.

• Health-driven consumer trends favor mustard oil due to natural Omega-3, Vitamin E, and monounsaturated fat content.

• Growing market for specialty cold-pressed oils appealing to urban, health-conscious consumers.

• Government oilseed mission programs improving mustard seed yields and reducing import reliance.

• Organized brands gaining market share over loose, unbranded oils through quality assurance and packaging innovation.

• E-commerce and quick-commerce channels expanding delivery convenience and brand visibility.

• Rising demand from restaurants, food processors, packaged snack brands, and pickle manufacturers.

• Branding strategies emphasizing purity, sourcing origin, and traditional pressing methods strengthening differentiation.

• Increasing adoption of mechanized and small-scale oil mills in rural production belts.

As working populations grow and lifestyles continue shifting, online food delivery is becoming a daily-need service rather than an occasional luxury.

Key Market Trends:

• Strong shift toward kachi ghani cold-pressed oils positioned as natural and minimally processed.

• Growth of organic and pesticide-free mustard oils driven by premium lifestyle adoption.

• Transparent supply chain labeling (farm-to-bottle) gaining preference among urban consumers.

• Use of mustard oil in Ayurvedic skincare and haircare products expanding non-culinary applications.

• Regional branding and GI-linked mustard varieties gaining identity positioning.

• Adoption of content marketing and expert nutrition endorsements in branding.

• Small-scale producers selling directly through farmers' markets and online D2C storefronts.

• Use of recyclable and glass packaging increasing in premium oil segments.

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Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India mustard oil market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Packaging Type:

• Pouches
• Jars
• Cans
• Bottles

Breakup by Packaging Material:

• Metal
• Plastic
• Paper
• Others

Breakup by Pack Size:

• Less than 1 Litres
• 1 Litres
• 1 Litres - 5 litres
• 5 Litres - 10 Litres
• 10 Litres and Above

Breakup by Application:

• Household Cooking
• HoReCa
• Industrial Uses

Breakup by Distribution Channel:

• Direct/Institutional Sales
• Supermarkets and Hypermarkets
• Convenience Stores
• Online
• Others

Breakup by Region:

• North India
• West and Central India
• East India
• South India

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/india-mustard-oil-market

Other key areas covered in the report:

• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies
• Recent Industry News
• Key Technological Trends & Development

Frequently Asked Questions:

Q1: What was the size of the India mustard oil market in 2024?
A1: The market size reached USD 1.2 Billion in 2024.

Q2: What is the projected market value by 2033?
A2: It is projected to reach USD 1.7 Billion by 2033.

Q3: What factors are driving the market growth?
A3: Rising demand for healthier cooking oils, increased cold-pressed oil popularity, government support for oilseed production, and strong retail and online distribution expansion.

Q4: Which type of mustard oil is seeing the fastest growth?
A4: Cold-pressed (kachi ghani) and organic mustard oils are witnessing the fastest growth due to health and purity positioning.

Q5: Which regions have the highest consumption of mustard oil?
A5: Northern, eastern, and northeastern regions including West Bengal, Bihar, UP, Rajasthan, Assam, and Punjab.

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Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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Updated Date: 03-Dec-2025
Author: Gaurav
Sources: IMARC Group

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