United States Digestive Health Supplements Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

The Global Digestive Health Supplements Market is expected to grow at a CAGR of 6.92% during the forecasting period (2024-2031).

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Key Development:

United States: Recent Digestive‐Health Supplements Developments

✅ In November 2025, Garden of Life launched microbiome‐targeted gut‐health supplements integrating clinically validated probiotic strains aimed at enhancing digestion and immune balance.

✅ In August 2025, Renew Life introduced a new generation of its Ultimate FloraTM probiotics: ten science‐driven formulas combining prebiotics, probiotics, and postbiotics to deliver broad‐spectrum digestive and immune support.

✅ In August 2025, Nestlé Health Science acquired a U.S.-based probiotic startup specializing in gut‐health formulations expanding its digestive‐wellness portfolio and strengthening its capacity for clinical research and product innovation.

✅ In July 2025, Metagenics unveiled a 2‐in‐1 UltraFlora® Probiotic + Multivitamin supplement a streamlined daily option combining gut‐microbiome support with essential nutrients, designed for ease of use and whole‐body wellness.

✅ In June 2025, Danone acquired proprietary probiotic strain rights (via acquisition of The Akkermansia Company) to strengthen its gut‐barrier and digestive‐health supplement offerings reinforcing its position in next‐generation biotic science.

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Japan: Recent Digestive‐Health Supplements Developments

✅ In November 2025, Yakult Honsha acquired a local Japanese probiotic‐supplement startup to broaden its gut‐health and immune‐support portfolio, enhancing R&D capabilities in digestive wellness.

✅ In October 2025, Morinaga Milk Industry announced that its "Happiness Lactobacillus®" postbiotic ingredient (strain MCC1848) will be sold overseas under the name "LAC‐Living+" from December 2025 signaling global expansion of its gut‐health solutions.

✅ In 2025 , Morinaga Milk Industry entered a strategic partnership with a European biotech firm to co‐develop next‐generation probiotic strains tailored for Japanese consumers focusing on aging population needs and digestive support.

✅ In May 2025, Probi and Nomura Dairy Products launched in Japan the country's first fermented drink fortified with the clinically documented LP299V® probiotic strain combining functional beverage format with gut‐health benefits.

Key Players:

=> Herbalife International of America Inc, Alimentary Health Limited, Pfizer Inc., Bayer AG, Koninklijke DSM N.V, Nature's Bounty, NOW Foods, Procter & Gamble, Amway, Otsuka Pharmaceutical Co. Ltd.

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Key Segments:

By Type

Probiotics lead with 40% share, driven by rising consumer awareness of gut health, immunity, and digestive wellness. Prebiotics account for 20%, supported by their role in promoting beneficial gut microbiota and functional food integration. Enzymes hold 15%, fueled by digestive aid applications, metabolic support, and therapeutic uses. Fulvic acid represents 10%, reflecting its growing use in detoxification, nutrient absorption, and wellness supplements. Other types make up 15%, including herbal extracts, antioxidants, and specialty bioactive compounds used across health and wellness formulations.

By Product Form

Powder formulations dominate with 35% share, favored for versatility, ease of incorporation into foods and beverages, and cost-effectiveness. Tablets account for 20%, supported by convenience and precise dosage in daily supplementation. Capsules hold 20%, driven by targeted delivery, premium supplement positioning, and high consumer acceptance. Liquid forms represent 15%, reflecting fast absorption and use in pediatric and elderly populations. Other forms make up 10%, including gumm!es, sachets, and functional drinks tailored for niche wellness applications.

By Distribution Channel

Pharmaceuticals/drug stores lead with 30% share, driven by trust, professional recommendation, and prescription-based supplement consumption. Online sales account for 25%, supported by growing e-commerce adoption, direct-to-consumer models, and subscription services. Supermarkets/hypermarkets hold 20%, fueled by convenience, brand visibility, and impulse purchases. Specialty stores represent 15%, reflecting premium, organic, and functional wellness product offerings. Other channels make up 10%, including health clinics, fitness centers, and institutional supply.

By Region

Asia Pacific - 35% Share
Asia Pacific leads with 35%, driven by increasing health consciousness, rising disposable income, and growing e-commerce and retail penetration in China, India, Japan, and Southeast Asia.

North America - 25% Share
North America holds 25%, supported by mature d!etary supplement markets, high consumer awareness, and widespread distribution channels in the U.S. and Canada.

Europe - 20% Share
Europe accounts for 20%, fueled by functional food and nutraceutical adoption, aging population, and regulatory support for probiotics and prebiotics in Germany, France, U.K., Italy, Spain, and neighboring countries.

Latin America - 10% Share
Latin America holds 10%, driven by rising health awareness, retail expansion, and growing supplement adoption in Brazil, Mexico, and surrounding countries.

Middle East & Africa - 10% Share
The Middle East & Africa represent 10%, supported by increasing urbanization, wellness trends, and growing retail and e-commerce presence in GCC countries, South Africa, and other emerging markets.

FAQ

Q: What is the growth rate of the Digestive Health Supplements Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.92% during the forecast period from 2024 to 2031.

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