Press release
French Press Market Outlook 2035: Global Growth Driven by Manual Coffee Brewing Trends and Rising Specialty Coffee Consumption, with Market Value Reaching USD 1,695.3 Million
The global french press market continues to expand steadily as consumers worldwide move toward manual brewing methods and premium home coffee experiences. Valued at US$ 904.6 Mn in 2024, the market is forecast to reach US$ 1,695.3 Mn by 2035, growing at a CAGR of 5.7% from 2025 to 2035. The rising preference for handcrafted brewing, growing specialty coffee demand, and increased consumer awareness of brew customization and sustainability remain core drivers shaping this industry's long-term trajectory.This article delves deep into the market size, key growth drivers, regional insights, competitive landscape, investment outlook, recent developments, and market segmentation, offering a comprehensive understanding of the evolving French Press Market Outlook 2035.
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Market Size
The French Press market has shown consistent momentum over the last several years. The market was valued at US$ 904.6 Million in 2024, supported by the rising trend of home-based coffee preparation and the booming specialty coffee movement. As consumers increasingly seek greater control over brewing variables such as extraction time, temperature, and grind size, the French press has re-emerged as a preferred tool for coffee enthusiasts.
By 2035, the industry is expected to reach US$ 1,695.3 Million, driven by strong product innovation, sustainability trends, and expansion across emerging markets that are witnessing a growing appreciation for high-quality coffee.
Market Overview
The French press, also known as a press pot or plunger pot, is a manual coffee brewing device consisting of a cylindrical container-usually made of glass or stainless steel-paired with a plunger and metal filter. It is designed to extract natural oils and flavors from coffee grounds without using electricity or disposable filters. Because of its simplicity, cost-effectiveness, and ability to produce full-bodied brews, the French press has become a staple for both casual coffee drinkers and specialty coffee lovers.
In 2024, Europe dominated the global market with a 36.8% revenue share, closely associated with the region's long-standing café culture and consumer preference for authentic, artisanal brewing experiences. The single-layer filter segment remained the most popular filter category, securing a 65.3% share in 2024, reflecting consumer preference for simplicity and affordability.
The global surge in at-home coffee preparation, especially post-pandemic, continues to fuel market demand. Remote work growth and hybrid lifestyles have significantly increased investment in home coffee equipment, creating favorable conditions for French press sales.
Key Market Growth Drivers
Growing Trend of Manual Coffee Brewing at Home
A major driving force in this market is the widespread shift toward manual and home-based coffee brewing. With more consumers seeking café-like coffee experiences from the comfort of their homes, French press brewers have become attractive due to their ease of use, low cost, and rich brew quality.
The rise of remote work has further amplified this trend, encouraging consumers to invest in brewing tools that offer both experimentation and personalization. The French press offers complete control over the brewing process-brewing time, water temperature, and grind size-making it appealing for both novices and experienced home brewers.
Portability, durability, and the lack of electricity dependency also make French presses ideal for travel, offices, and outdoor use, further expanding their global adoption.
Growth of Specialty Coffee Consumption
A surge in specialty, artisanal, and ethically sourced coffee consumption significantly fuels demand for manual brewing equipment. Consumers worldwide are gravitating toward premium coffees that emphasize aroma profiles, roasting techniques, flavor authenticity, and specialty-grade beans.
Manual brewing methods such as French presses are often recommended by coffee experts for maximizing the extraction of complex flavor notes and natural oils that define specialty coffee quality.
According to the U.S. National Coffee Association, more than 46% of American adults consume specialty coffee daily-evidence of a global shift toward premium beverage experiences. The French press aligns perfectly with this evolution, offering a customizable brewing method that elevates flavor clarity and aroma retention.
Analysis of Key Players - Key Player Strategies
Major players in the French press industry include BODUM, Bean Envy, Bialetti Industrie S.p.A., ESPRO, and Fellow Industries, Inc. These companies employ a variety of strategies to strengthen their market leadership:
Product Innovation: Companies are introducing double-walled insulated designs, advanced filtration systems, aesthetic finishes, and larger-capacity models.
Sustainability Focus: Many brands are marketing their French presses as eco-friendly alternatives to pod-based brewing systems.
Brand Positioning: Leading brands are differentiating based on design, durability, and premium coffee extraction capabilities.
Expansion into E-commerce: Players are strengthening their digital presence across global marketplaces, brand-owned websites, and direct-to-consumer channels.
Premiumization: Several brands are enhancing their product lines with premium, barista-grade French press models featuring metal accents, ergonomic handles, and modern kitchen-friendly designs.
These strategies ensure strong competitive positioning and continuous demand among emerging and established consumer segments.
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Market Challenges & Opportunities
Challenges
Increasing competition from automated brewing machines such as pod-based systems.
Rising raw material costs, especially for stainless steel and high-quality borosilicate glass.
Lack of awareness in certain regions where instant coffee still dominates.
Opportunities
Growing interest in sustainable, plastic-free kitchenware.
Expansion in emerging markets such as India, Southeast Asia, and Latin America.
Innovation in filter technology for cleaner extraction.
Rising demand for aesthetically designed kitchen appliances suitable for modern homes.
As consumers seek authenticity, sustainability, and experimentation, French press manufacturers have substantial room to grow globally.
Recent Developments
In May 2025, AeroPress launched its Clear XL French Press, an extra-large variant designed for bigger servings. The announcement was made on the company's official blog and product pages, highlighting its enhanced capacity while maintaining AeroPress's signature ease of use and premium coffee extraction quality.
In February 2025, ESPRO introduced its new "No-Mess" French Press, unveiled through a dedicated launch page on its official website. The product is designed to deliver grit-free brewing with effortless cleanup, supported by a reservation and early sign-up option for customers.
Investment Landscape and ROI Outlook
Investors are viewing the French press market as an attractive opportunity due to several factors:
Consistent CAGR of 5.7% from 2025-2035, signaling predictable long-term growth.
Rising consumer shift toward sustainable, plastic-free, and electricity-free brewing systems.
Large addressable market across residential, commercial, and HoReCa sectors.
Increasing penetration of specialty coffee culture in Asia Pacific and Latin America.
Continuous product innovation boosting premium segment margins.
With growth driven by global coffee culture, lifestyle changes, and sustainability preferences, the ROI outlook for French press manufacturers, distributors, and investors remains highly favorable.
Market Segmentations
The market is segmented across multiple product and consumer categories, including:
Filter Type: Single-layer (dominant with 65.3%), dual-layer, and multi-layer filters.
Insulation Type: Single-walled and double-walled designs catering to different heat-retention needs.
Capacity Range: From compact models under 350 ml to extra-large units above 1500 ml.
End-user Segments: Residential users, commercial establishments, HoReCa, offices, and educational institutions.
Distribution Channels: Online marketplaces, brand websites, supermarkets, departmental and kitchenware stores, and specialty retailers.
Regional Coverage:
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Europe leads with 36.8% share in 2024, backed by rich coffee heritage in France, Italy, and Germany.
Why Buy This Report?
Provides accurate market values including US$ 904.6 Mn in 2024 and US$ 1,695.3 Mn by 2035.
Offers deep insight into consumer trends driving French press adoption.
Gives strategic analysis of leading players and emerging brands.
Highlights regional growth pockets and future opportunities.
Includes recent developments directly impacting market trajectory.
Helps investors identify high-growth segments and ROI potential.
Provides comprehensive segmentation and regional market insights for strategic planning.
FAQs - French Press Market
How big was the global French press market in 2024?
The global French press market was valued at US$ 904.6 Mn in 2024.
How large will the French press industry be by 2035?
It is projected to reach US$ 1,695.3 Mnby the end of 2035.
What factors are driving the French press market?
Key drivers include the growing trend of manual coffee brewing at homeand the growth of specialty coffee consumption.
What is the expected CAGR during 2025-2035?
The French press industry is expected to grow at a CAGR of 5.7%.
Who are the major players in the global French press market?
Prominent companies include BODUM, Bean Envy, Bialetti Industrie S.p.A., ESPRO, Fellow Industries, Inc., Frieling USA, OXO, GROSCHE International Inc., Le Creuset, SECURA, Timemore, StramperPress, YETI COOLERS, LLC., and others.
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