United States Pet Wearable Market 2025 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Pet Wearable Market is predicted to reach at a CAGR of 7.3% during the forecast period (2024-2031).

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Key Development:

United States: Recent Pet Wearable Developments

✅ In September 2025, PetPace launched its V3.0 AI Smart Collar offering continuous, clinical-grade vital-sign monitoring for dogs and cats, plus 24/7 global telehealth access so pet owners can connect with licensed veterinarians anytime.

✅ In 2025 (recent months), the global pet-wearable market continues expanding rapidly, driven in the U.S. by demand for smart collars and activity/health trackers combining GPS, sensors, and real-time monitoring.

✅ In 2025, multiple smart-collar makers globally are focusing on features like GPS tracking, health and wellness metrics, and IoT/AI-enabled remote monitoring, reinforcing the trend toward data-driven pet care.

✅ In January 2025, PetPace's earlier model was honored as "IoT Wearable Device of the Year," signaling growing acceptance and trust in AI-driven pet health wearables.

Japan: Recent Pet Wearable Developments

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✅ In June 2025, Rabo introduced a new AI-powered version of its smart collar for cats, capable of detecting stress levels and behavioral signs, helping pet owners proactively monitor feline well-being.

✅ In April 2025, SATELLAI officially launched its advanced collar with satellite-backed tracking, AI health and behavior monitoring, virtual-fence support, and robust connectivity, targeting global pet safety and remote monitoring needs.

✅ In 2025, there is rising demand in Japan for smart collars and wearables as pet owners, including urban households, increasingly seek health tracking, GPS location services, and smart-device integration for pet safety and monitoring.

✅ In 2025, growth of e-commerce and rising pet ownership in Japan has helped accelerate adoption of multifunctional pet wearables such as smart collars and trackers, supporting health, location tracking, and peace of mind for busy pet owners.

Key Players:

=> Dogtra, Fitbark Inc., Mars Incorporated (Whistle), Loc8tor Ltd, Garmin Ltd, Allflex USA Inc., Avid Identification Systems, Inc., Datamars, Trovan Ltd., Konectera Inc. and Invisible Fence

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Key Segments:

By Product

Smart collars lead with 40% share, driven by growing adoption among pet owners for tracking, identification, and behavior monitoring. Smart cameras account for 25%, supported by home-based surveillance, remote monitoring, and integration with IoT devices. Smart harnesses and vests hold 20%, fueled by applications in pet safety, training, and outdoor activity tracking. Other products make up 15%, covering specialized devices like wearable health monitors, interactive toys, and combined smart wearable kits.

By Technology

RFID dominates with 35% share, driven by cost-effective identification and tracking solutions for pets, livestock, and commercial animals. GPS accounts for 40%, reflecting strong adoption for real-time location tracking, outdoor safety, and activity monitoring. Sensor-based technologies hold 25%, supported by behavior analysis, health monitoring, and advanced activity detection, including integration with smartphones and cloud platforms.

By Application

Identification & tracking leads with 35% share, fueled by pet owners' need for lost pet recovery, livestock management, and smart farm applications. Behavior monitoring & control accounts for 25%, supported by AI-driven activity analysis and training applications. Facilitation, including interaction and automation, represents 15%, while safety & security accounts for 15%, driven by anti-theft and geofencing alerts. Medical diagnosis & treatment makes up 10%, reflecting emerging adoption of health-monitoring devices and wellness analytics for pets.

By Region

North America - 35% Share
North America leads with 35%, driven by high pet ownership, strong IoT adoption, and rising disposable income in the U.S. and Canada, supporting smart collar and GPS adoption.

Europe - 25% Share
Europe holds 25%, supported by growing awareness of pet safety, advanced veterinary healthcare infrastructure, and regulatory support for tracking and monitoring devices across Germany, France, U.K., Italy, and Spain.

Asia-Pacific - 25% Share
Asia-Pacific accounts for 25%, fueled by rapid urbanization, rising pet adoption, and increasing disposable income in China, Japan, India, and Southeast Asia. The market shows strong opportunities in sensor-based behavior monitoring and GPS-enabled devices.

Latin America - 10% Share
Latin America holds 10%, driven by growing pet ownership, adoption of smart collars and cameras, and increasing interest in pet care and safety solutions in Brazil, Mexico, and neighboring countries.

Middle East & Africa - 5% Share
The Middle East & Africa represent 5%, supported by emerging pet care trends, luxury pet products, and adoption of tracking and monitoring devices in GCC countries, South Africa, and other urban centers.

FAQ

Q: What is the growth rate of the Pet Wearable Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 7.3% during the forecast period from 2024 to 2031.

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