Professional Haircare Products Market to Reach US$ 34.22 Billion by 2030 at 7.54% CAGR, Driven by Premiumization & Scalp-Health Innovations; North America Leads with 35% Share

The Global Professional Haircare Products Market was valued at US$ 22.02 billion in 2024 and is projected to reach US$ 34.22 billion by 2030, registering a CAGR of 7.54% during 2024-2030. Demand continues to grow as consumers increasingly shift toward salon-quality shampoos, conditioners, colorants, styling agents, and treatment products that deliver superior results. Rising awareness of scalp and hair health, premiumization trends, and fast-expanding e-commerce channels are accelerating market growth worldwide.

Hair colorants remain the largest revenue-generating category, driven by global trends in fashion, personalization, and frequent color refresh cycles. North America holds the leading market share, supported by high salon service spending and rapid adoption of advanced professional formulations. Meanwhile, the Asia-Pacific region is emerging as a high-growth market due to rising urbanization, increasing disposable incomes, and growing demand for premium beauty products.

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The professional haircare products market elevates salon-grade beauty with advanced, high-performance formulas designed to deliver transformative hair health and styling results.

Key Developments

United States
✅ September 2025: U.S. salon brands expanded their professional haircare portfolios with sulfate-free, bond-repair, and biotech-based formulations to meet rising demand for healthier hair treatments.

✅ June 2025: American manufacturers introduced advanced scalp-health solutions featuring microbiome-balancing ingredients, gaining strong traction in premium salon chains.

✅ April 2025: U.S. clean-beauty haircare companies launched professional-grade vegan and eco-certified product lines in response to increased sustainability preferences among stylists and salons.

Japan
✅ October 2025: Japanese cosmetic innovators developed high-performance amino-acid-based professional treatments designed for damaged and chemically treated hair.

✅ July 2025: Japan's salon-focused brands introduced advanced anti-frizz, humidity-resistant haircare technologies optimized for Asian hair types and regional climate conditions.

✅ March 2025: Japanese R&D centers created scalp-rejuvenation and anti-hair-loss professional solutions incorporating stem-cell and peptide-based active ingredients.

Mergers & Acquisitions

United States
✅ May 2025: A leading U.S. professional haircare company acquired a clean-beauty brand specializing in salon-exclusive botanical formulations to expand its premium portfolio.

Japan
✅ February 2025: A Japanese cosmetic manufacturer partnered with a domestic biotech firm to co-develop next-generation professional hair repair and strengthening technologies.

✅ January 2025: A Japan-based salon product supplier formed a strategic alliance with a U.S. distributor to increase global availability of high-end Japanese professional haircare treatments.

Key Players
L'Oréal Group | Estée Lauder Companies Inc. | Henkel AG & Co. | Procter & Gamble Co. | Unilever Group

Key Highlights
• L'Oréal Group - Holds 18.9% share of the global beauty & personal care market, driven by strong premium, mass, and dermocosmetic brands, digital expansion, and leadership in skincare and haircare.

• Estée Lauder Companies Inc. - Accounts for 14.2% market share, supported by high-end skincare, fragrances, and makeup portfolios with powerful luxury brands across global retail and travel markets.

• Henkel AG & Co. - Maintains 7.6% share, recognized for strong haircare and styling brands, expanding professional salon product lines, and innovations in sustainable formulations.

• Procter & Gamble Co. (P&G) - Holds 12.8% share, driven by leading beauty and grooming brands, strong consumer reach, and investment in advanced skin and hair science technologies.

• Unilever Group - Represents 10.4% market share, supported by globally recognized skincare, personal hygiene, and haircare brands with a strong emphasis on sustainability and emerging market penetration.

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Market Drivers
• Growing consumer inclination toward salon-grade hair treatments, premium styling products, and specialized hair solutions is driving strong demand for professional haircare brands.

• Rising awareness of hair health, scalp care, and damage repair-boosted by social media, influencers, and salon recommendations-is supporting market expansion.

• Increasing prevalence of hair damage caused by pollution, chemical treatments, heat styling, and lifestyle factors is accelerating the need for high-performance professional products.

• Innovation in formulations, including sulfate-free, paraben-free, color-safe, keratin-based, and botanical blends, is attracting consumers seeking safer and more effective haircare options.

• Strong growth of salon chains, spas, beauty studios, and professional grooming services across emerging markets is boosting demand for salon-exclusive products.

Industry Developments
• October 2025: Leading brands launched advanced bond-repair and strength-restoration treatments designed for post-color and post-bleach hair recovery.

• August 2025: Companies introduced professional-grade scalp health solutions targeting dandruff, sensitivity, hair thinning, and microbiome balance.

• June 2025: Manufacturers expanded clean-beauty haircare portfolios by developing vegan, cruelty-free, and sustainably packaged professional product lines.

• April 2025: Salon technology innovators unveiled AI-driven hair diagnostics tools enabling personalized product recommendations and customized professional treatments.

Regional Insights
• North America holds a 35% share, driven by "high adoption of premium salon services, strong brand presence, and rising demand for specialized hair treatments."

• Europe accounts for a 30% share, supported by "mature salon markets, strong preference for clean and botanical formulations, and high spending on beauty services."

• Asia Pacific represents a 27% share, fueled by "rising urbanization, increasing beauty awareness, fast growth of salon chains, and demand for professional-grade repair products."

• Latin America holds a 5% share, driven by "growing salon culture, rising disposable incomes, and high demand for smoothing and anti-frizz treatments."

• Middle East & Africa account for a 3% share, supported by "expansion of premium salons, increasing use of luxury haircare products, and higher preference for strengthening and hydration treatments."

Key Segments:

➥ By Product Type
Shampoos remain the most widely used product category, driven by their essential role in daily hair care routines, scalp cleansing, and the growing demand for specialized formulations such as anti-dandruff, herbal, and color-protect variants. Straightening products continue to gain traction as consumers seek long-lasting smoothness, frizz control, and salon-like styling results at home, supported by innovations in keratin-based and heat-protective solutions. Hair colouring products hold a strong market presence due to rising beauty consciousness, increasing trend of fashion-driven shades, and the expansion of ammonia-free, organic, and long-lasting color formulas. Others include serums, conditioners, hair masks, and styling products that cater to hydration, repair, shine enhancement, and advanced cosmetic hair care needs.

➥ By Distribution Channel
Supermarkets and hypermarkets dominate distribution owing to their wide product range, competitive pricing, and convenience for mass consumer purchases. Salons play a crucial role as premium distribution points, offering professional-grade products, personalized recommendations, and treatments that influence long-term brand loyalty. Specialty stores attract consumers seeking curated, high-quality, and niche hair care solutions including organic, luxury, and treatment-oriented products. Others include online retail, convenience stores, and direct-to-consumer platforms that are rapidly expanding due to digital adoption, doorstep delivery, and greater access to diverse product portfolios.

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