FAST TIMES, For ASIS Boats’ Roy Nouhra, driving a fast car slows everything down.
ROY NOUHRA’s love for racing started early. He was 16 when he got his first car, and when he first got into trouble. His father had indulged him, buying him a sports car. And as 16-year-olds do when handed a ‘toy’ that can go fast, Nouhra burnt a few roads (and a few laws) to go with it.
“I loved the feeling of going fast. But I needed to do it in a controlled environment. So…I started going to the race track.” But race tracks are expensive, especially for a 16-year-old. He did the next best thing and got himself a job as a race track trainer.”This was the worst part. I hated being a passenger in a fast car. But it was the only way.”
Eventually, the 16-year-old grew up, and moved to Dubai in 1997, where he took his love for all things fast, and his background in engineering to expand the family’s manufacturing business to build high- performance inflatable boats - ASIS Boats.”When I joined my father’s business, I wanted to make race cars. But it is a hard market to break. So we decided to go for the next best thing.”
ASIS Boats, now into its tenth year, sells its products to over 80 governmental entities across the world. But not even fast boats beat the satisfaction Nouhra gets from fast cars. “When you are racing, you are in the moment…you are in the right now. It’s like a form of meditation.”
Heading the family business which employs over 1,100 people is no easy feat and keeps his schedule full. But, Nouhra tries to race at least once a month either at Dubai Autodrome or the Formula One track on Yas Island, Abu Dhabi. Despite the short period of the activity, the impact lingers for days. “After I leave the race track…everything is so slow. It takes me a week to adapt to the pace of everyone else. It kind of pushes everyone around me to be faster at work.”Nouhra feels, though, that he could and should do it more often.
“The Dubai life is a fast-track life and entrepreneurs need to strike a balance between business, family, the community, and the “me” and that’s what I try to do by racing.-HANA EL MOURAD
ASIS Boats is the world leader in providing advanced maritime solutions in Structural composites and marine grade Aluminum Rigid Hull Inflatable Boats and Vessels.
P.O.Box 61426 Dubai UAE
Tel: +971 4 880 4441
Fax: +971 4 880 1771
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release FAST TIMES, For ASIS Boats’ Roy Nouhra, driving a fast car slows everything down. here
News-ID: 428840 • Views: 550
More Releases from ASIS Boats
An ASIS Boat For Coastal Fisheries
Two New ASIS Builds to Aid the Coastal Fishery Division of the MIMRA Coastal fisheries are becoming increasingly important in the Marshall Islands. Most of the Marshall islands land is a few meters above sea level and soils are generally poor. Hence coastal fisheries are very important for subsistence purpose and for income generation. Fisheries are regulated, promoted and managed by the Marshall Islands Marine Resources Authority (MIMRA) that has placed an
Latest delivery News from ASIS Boats
ASIS Boats has just completed the production of two 8m Patrol Boats for a private company that provides construction and vital services in the Oil and Gas sector in West Africa. These RHIBs are designed to ensure the safety of the State’s internal waterways by regulating, establishing and maintaining them. Each RHIB is featuring our patented fiberglass air-hull, an aluminum open wheel house, a military grey Neoprene hypalon 1670 Dtex collar filled
Why Dibba Bay chose an ASIS RIB for their oyster harvest.
Having the right boat for Oyster Farming is crucial for proper harvesting. To be able to go out in any kind of sea condition regardless of the weather is a must. Ramie Murray founder of Dibba Bay Oysters; Middle East’s first shellfish farm producing gourmet oysters says: “Having an ASIS RHIB as part of our fleet has been life changing. No matter the sea condition or the tidal levels we can
Delivery of an ASIS Boats to a Marina in Dubai
The ASIS Marina Operations RIB Boat comes with a unique flat foam push bow and bow pull post, making it the preferred support boat for Marinas. Getting off to a good start of the year, we delivered last week an 8m custom-built RIB Boat to a Marina in Dubai to complete their already existing fleet of 2 ASIS Boats. This 8 meter ASIS Marina Operations RHIB is equipped with the stainless bow
More Releases for CEO
New CEO for EnOcean
EnOcean appoints Laurent Giai-Miniet as Chief Executive Officer Oberhaching, Germany, 30 September 2011 – EnOcean GmbH today announced that it has appointed Laurent Giai-Miniet as its new Chief Executive Officer. Together with Andreas Schneider, Chief Marketing Officer, and Uwe Thumm, Chief Financial Officer, he will promote the company's technology and drive business growth on a global scale. He will replace Markus Brehler, who has left the company. “I’m really excited to
Ceo development coaching
International coaching foundation Executive & Business Coaching Foundation India Limited is India’s first institution dedicated to the cause of Coaching.,CFI’s Training division conducts programs in the executive and business coaching space to create coaches of international standing and participant is accredited as Leadership Development Coach and admitted as Associate Member of CFI.The primary objective of the accreditation process is to ensure that all CFI coach interns display adequate evidence of
TEAM International CEO Matt Moore shares thoughts with CEO Journal
Matt Moore discusses challenges and opportunities of application development and maintenance outsourcing to centers in Eastern Europe in his interview with the popular online industry resource for top executives. As the global economy recovers, U.S., European, and Asia-PAC corporations enjoy a favorable environment for developing successful near-and-offshore relationships for application development and maintenance. In his interview to CEO Journal Matt Moore talks about the benefits of outsourcing software development services, concentrating
Up4Sale appointed a new CEO
Roy Rodriguez has been appointed Chief Executive Officer for Auckland ecommerce solutions software developer Up4Sale Ltd. Rodriguez joins the company from ProjectPartner.com, where he was business development manager, and has extensive experience in management, sales, marketing and engineering roles in the technology and security markets in New Zealand and his native Israel. Rodriguez brings his technical expertise, leadership, relationship building abilities, vision and leadership required of this significant role. Rodriguez
Exhilway Finance deputy CEO resigns
Calgary: Exhilway Finance International (EFI) said today that Franklin Thomas resigned as deputy CEO of the company. Sara Worth will replace Franklin. According to insiders, Sara is hired on an annual package of US $2.6 million, 25% higher than Franklin. Franklin resigned due to Exhilway's dismal growth in Gulf countries. The resignation highlights increased sensitivity among wealth managers to annual growth. EFI which is the world's sixth largest wealth manager
CEO Confidence Turns Positive
NEW YORK, January 7, 2010 – Chief Executive magazine’s CEO Confidence Index, the nation’s only monthly CEO Confidence Index, surged in December. The CEO Confidence Index gained 9.2 points (10.8%), rising to 85.4. All five components of the CEO Confidence Index showed gains ranging from 6.9% to 15.9%. The individual components of the CEO Confidence Index fluctuated in November, reflecting continued uncertainty in the business environment.