Dairy-Based Beverages Market to Reach USD 76.04 Billion by 2031, Driven by Retail Sector Holding 72% Share and China Leading with 35.1% Market Share | DataM Intelligence

Leander, Texas- Global Dairy Based Beverages Market reached US$ 45.60 billion in 2022 and is expected to reach US$ 76.04 billion by 2031, growing with a CAGR of 6.6% during the forecast period 2024-2031.

The market is Driven by rising health consciousness among consumers, who seek nutritional benefits like protein and calcium. Other factors include strong product innovation with functional ingredients and flavors, convenient ready-to-drink formats, and increasing demand for probiotic drinks for gut health. Growth in foodservice and café culture also drives consumption.

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United states industry development
✅ April 2025: Chobani invested USD 1.2 billion in a new dairy processing facility in Rome, New York, enhancing production capacity with over 1,000 new jobs and supporting large-scale innovation in dairy-based beverages.

✅ March 2025: Danone expanded its Activia kefir line with larger packaging and new kefir and fiber product variants, aligning with rising consumer interest in digestive health and functional dairy drinks.

✅ 2025 (throughout the year): There has been a strong industry focus on sustainable packaging innovations and supply chain strengthening, alongside accelerated adoption of digitalization and AI technologies for more efficient procurement, processing, and distribution in the dairy beverage sector.

Japan industry development
✅ November 2025: A leading Japanese dairy company launched new fortified dairy beverage products incorporating probiotics and immune health ingredients, addressing growing functional drink demand.

✅ September 2025: Partnership between prominent Japanese dairy producers and technology firms introduced smart packaging solutions that extend shelf life and track product freshness digitally.

✅ June 2025: Japanese firms increased investment in sustainable dairy farming technologies and renewable packaging development as regulatory and consumer pressure mounts for environmental responsibility in food production.

Recent m&a data:-

⇥March 2025: BioCare Pharma acquired Japan's leading probiotic supplement brand, ProVagi, for $150 million to strengthen its portfolio and expand regional reach.

⇥ July 2025: Asia Nutraceuticals merged with HealthBiome, a Singapore-based probiotic innovator, boosting combined R&D capabilities and product pipeline.

⇥September 2025: A major Korean food conglomerate acquired a 60% stake in VagWellness Co., a fast-growing vaginal health supplement startup, promoting new product launches.

⇥October 2025: Japanese biotech firm NeoVita partnered with an Indian supplement manufacturer, forming a joint venture focused on probiotic vaginal health supplements for Asia-Pacific markets.

🔹 Market segmentation with Market share -

⇥By Product Type:

Flavored Milk dominates with about 41.0% market share, favored for taste and nutritional enrichment.

Yogurt Drinks hold around 24.1%, widely preferred for live cultures and digestive health benefits.

Kefir and other fermented dairy drinks are growing rapidly at a CAGR of over 6%, driven by probiotic interest.

Probiotic Milk and other categories represent the remaining share.

⇥By Fat Content:

Whole/Fat milk products capture a majority with approximately 50.6%, reflecting sustained demand for rich, creamy beverages.

Low-Fat dairy drinks are growing with a 5.5% CAGR, driven by health-conscious consumers.

Skimmed/Non-Fat options cater to specific dietary preferences with steady uptake.

⇥By Packaging Type:

Cartons and bottles are the leading packaging formats, preferred for convenience and preservation.

Pouches and cans make up smaller shares but are expanding in select markets.

⇥By Distribution Channel:

Retail dominates with about 72.0% market share, covering supermarkets, hypermarkets, convenience and specialty stores.

Foodservice/on-trade channels (cafes, quick-service restaurants) are growing at a projected CAGR above 7%, boosted by premium and customized dairy beverage offerings.

Online retail is an emerging channel complementing traditional distribution.

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🔹 Regional insights-

⇥ China holds the largest market share at approximately 35.1%, valued around USD 43.05 million in 2024. It is expected to grow steadily at a CAGR of 10.6%, driven by increasing consumer awareness, advanced healthcare infrastructure, and the high prevalence of gynecological conditions like vaginitis among women of reproductive age.

⇥ India is the fastest-growing market segment with the probiotics market in the country doubling to INR 2,070 crore by 2025, representing a 22% annual growth rate. This growth is fueled by rising women's health awareness, expanding access to supplements, and a significant prevalence of vaginal infections.

⇥ Japan, South Korea, and Australia contribute significantly to the market, benefiting from cultural probiotics consumption habits such as kimchi in Korea, alongside increasing adoption of maternal and women-centric probiotic supplements that enhance market expansion.

🔹 Growth Drivers:-

⇥Rising Health and Wellness Awareness:
Consumers are increasingly seeking beverages that offer nutritional benefits and support overall health. Dairy-based drinks are a natural source of essential nutrients like protein, calcium, vitamins (D and B12), and minerals, appealing to those looking for healthier alternatives to carbonated and sugary drinks.

⇥Growing Demand for Functional Beverages:
A major driver is the fortification of dairy drinks with functional ingredients such as probiotics for gut health, additional protein for muscle recovery and satiety, and omega-3 fatty acids for cognitive benefits.

⇥Convenience and On-the-Go Lifestyles:
Rapid urbanization and busy consumer schedules have increased the demand for convenient, ready-to-drink (RTD) options. The portability and ease of consumption of single-serve, pre-packaged dairy beverages make them ideal for quick and nutritious on-the-go consumption.

⇥Product Innovation and Flavor Diversification:
Manufacturers are continually introducing new and innovative flavors (from classic chocolate and vanilla to exotic fruit blends and regional tastes) to cater to diverse preferences and attract new consumers, particularly younger demographics.

⇥Expansion of Distribution Channels:
The growth of modern retail formats, including supermarkets, hypermarkets, and especially e-commerce platforms, has enhanced the accessibility and availability of dairy beverages to a wider audience.

⇥Integration with Foodservice and Café Culture:
The expansion of cafés, quick-service restaurants, and specialty beverage outlets drives demand for dairy-based beverages like frappés, milkshakes, and lattes, generating additional consumption occasions.

🔹 Emerging players :-

⇥GoodSport Nutrition (US):
This U.S. startup launched a sports drink that is 97% dairy, positioning it as a natural, healthy alternative in the competitive sports nutrition market.

⇥KIN Dairy (Europe/UK):
KIN Dairy introduced KIN Yogurt Slurp XL, a yogurt beverage with fruit pieces in a pouch, focusing on convenience and appealing to the modern, on-the-go consumer with its A2 cow's milk base.

⇥Parle Agro (India):
While an established company, its 2023 expansion into the dairy portfolio with "Smoodh Fruit Smoothies," which combines fruit taste with the benefits of yogurt, positions it as an emerging key player in the value-added dairy segment in India.

⇥Velike! (Germany):
This German brand introduced "NOT M'LK," an oat milk range in returnable glass bottles, aligning with the strong European trend towards sustainable packaging and eco-conscious consumption.

⇥Handpickd (India):
This startup is entering the dairy segment with a "preservatives-free" promise, focusing on freshness and quality, appealing to consumers seeking clean-label products.

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🔹 Key Investment:

Chobani invested approximately USD 1.2 billion in April 2025 to establish a new dairy processing facility in Rome, New York. This investment is focused on expanding production capacity with an annual output of one billion pounds of dairy products and creating over 1,000 jobs.

Danone significantly expanded its product portfolio in March 2025 by introducing larger packaging formats for its Activia Kefir line and launching new kefir and fiber variants to meet growing consumer demand for functional dairy drinks.

The market overall is projected to grow from USD 145.0 billion in 2025 to USD 188.0 billion by 2035, reflecting sustained investment and innovation in functional dairy beverages, premium milk products, and related processing technologies.

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