Health And Wellness Products Market to Hit USD 10.7 Billion by 2030, North America Secures 43% Share | DataM Intelligence

Leander, Texas- Global Health And Wellness Products Market reached US$ 6.8 billion in 2022 and is expected to reach US$ 10.7 billion by 2030, growing with a CAGR of 5.8% during the forecast period 2024-2031.

The market is growing due to increased consumer health consciousness, an aging population, rising disposable incomes, and technological advancements like wearable devices. This shift towards preventive and holistic health management, coupled with the prevalence of chronic diseases, drives demand for a wide range of wellness products and services.

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🔹 United states industry development
⇥ October 8, 2025: A major U.S. health tech company introduced a wearable device combining biometric sensors with AI analytics for personalized wellness coaching and chronic disease risk reduction.

⇥ July 22, 2025: A leading U.S. nutrition firm launched a line of plant-based functional foods targeting gut health and immunity, backed by clinical studies.

⇥ April 17, 2025: A U.S. telehealth platform integrated mental wellness programs with real-time monitoring through mobile apps, enhancing access to personalized stress management and therapy services.

🔹 Japan industry development
⇥ November 5, 2025: A top Japanese pharmaceutical company unveiled a new personalized nutrition supplement series leveraging gut microbiome analysis and AI-driven dietary recommendations.

⇥ August 12, 2025: A Japanese technology firm deployed smart home wellness devices integrating environmental sensors with health monitoring to promote aging-in-place solutions.

⇥ May 28, 2025: A collaboration between a Japanese biotech startup and wellness service providers launched a cloud-based platform offering data-driven fitness coaching, incorporating wearable and IoT device data.

Recent m&a data:-

✅ January 15, 2025: Celsius Holdings, Inc. completed its $1.8 billion acquisition of Alani Nutrition, a health and fitness supplements brand, strengthening its portfolio in functional lifestyle beverages and targeting the growing demand for sugar-free and performance-focused products.

✅ March 10, 2025: Sycamore Partners reached an agreement to acquire Walgreens Boots Alliance in a deal valued around $10 billion. This acquisition aims to integrate Walgreens' extensive pharmaceutical retail footprint and digital health initiatives with Sycamore's consumer-driven business strategy.

✅ April 2025: Sanofi acquired Blueprint Medicines for $9.1 billion, expanding its pipeline in immunology and commercialized drugs, marking a strategic move into personalized preventive care and specialty medicines.

✅ July 2025: Private equity firms increased activity in the vitamins and supplements sector with strategic acquisitions focused on contract manufacturing facilities and vertical integration to consolidate production capabilities amid market competition.

🔹 Market segmentation with Market share -

⇥ By Product Type:

Beauty and Personal Care Products: Holds the largest market share, around 33%, driven by rising consumer focus on personal grooming, anti-aging, and skincare solutions. Natural and organic formulations are gaining strong traction.

Health and Wellness Food (including Functional Foods and Beverages): Accounts for approximately 27% of the market, fueled by demand for nutrition, weight management, gut health, and immunity-boosting products.

Preventive and Personalized Medicinal Products: Represents about 17%, including supplements, vitamins, personalized nutrition, and preventive healthcare solutions enhanced by digital health technologies.

Wellness Tourism and Fitness Equipment: Combined share is about 13%, with wellness travel, health resorts, fitness devices, and wearable technology expanding due to lifestyle changes and digital integration.

⇥ By Functionality:

Nutrition and Weight Management: Leading segment within food and supplements with around 30% share, driven by tailored dietary plans and weight loss products.

Heart and Gut Health: A fast-growing segment representing roughly 20%, emphasizing cardiovascular wellness and digestive health.

Immunity and Bone Health, Skin Health, Stress Management, Physical Fitness: Each ranging between 13%, reflecting diversified consumer wellness priorities.

⇥ By Distribution Channel:

Online: About 45%, growing rapidly due to e-commerce, direct-to-consumer brands, and telehealth platforms.

Offline (including retail stores, specialty wellness outlets): Holds around 55%, but shifting towards more integrated omni-channel approaches.

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🔹 Regional insights-

⇥ North America leads, capturing about 43% of the market by value, benefiting from advanced smart grid infrastructure, high smart home adoption, and government incentives.

⇥ Asia-Pacific follows with about 27%, the fastest growing region due to rising energy costs and rapid urbanization.

⇥ Europe holds roughly 20%, while Latin America and Middle East & Africa combine for the remaining share.

🔹 Growth Drivers:-

⇥ Growing Health Consciousness and Preventive Healthcare:
A significant shift is occurring as consumers move from reactive to proactive healthcare. This trend, accelerated by the COVID-19 pandemic, has increased demand for products supporting immune health, mental wellness, digestive health, and healthy aging. Consumers are actively seeking products that help prevent diseases and maintain overall well-being.

⇥ Rising Disposable Income in Emerging Economies:
As economies develop in regions like Asia-Pacific, rising disposable incomes empower consumers to spend more on wellness-related goods and services. This fuels the growth of segments like dietary supplements, fitness equipment, organic food, and personal care products.

⇥ Technological Integration and Personalization:
The market is driven by integrating technology into wellness. Wearable devices for tracking health metrics, AI-powered health apps, and online wellness platforms offer personalized health insights and convenient access to services. This not only increases consumer engagement but also enables data-driven product development.

⇥ Influence of Social Media and Marketing:
Social media platforms are playing a crucial role in raising awareness and shaping consumer preferences regarding health and wellness. Brands leverage these platforms to promote healthy lifestyles and showcase their products, driving demand, especially among younger generations.

⇥ Aging Global Population and Rising Chronic Diseases:
The aging global population is leading to increased demand for products that support healthy aging and address age-related health concerns. Concurrently, the rise in chronic diseases linked to unhealthy lifestyles, such as diabetes and heart disease, is boosting the demand for functional foods, supplements, and other wellness products.

⇥ Shift Towards Natural, Organic, and Sustainable Products:
There is a growing consumer preference for products perceived as healthier and safer, such as those made with natural or organic ingredients. This trend also extends to demand for sustainably sourced and eco-friendly products, influencing manufacturing processes and supply chains across the market.

🔹 Emerging players :-

⇥ Cipla Ltd.: Strengthened its presence in consumer wellness by acquiring Ivia Beaute Pvt Ltd., gaining access to a retail-visible platform in daily-use health and beauty products.

⇥ Zydus Lifesciences: Made strategic moves beyond pharmaceuticals by acquiring a major stake in France-based Amplitude Surgical for €256.8 million, marking its entry into medical devices.

⇥ Dr. Reddy's Laboratories: Acquired prominent nicotine replacement brands from Haleon in a £500 million deal, expanding its consumer healthcare portfolio with well-known smoking cessation products.

⇥ Sanofi : Completed a $9.1 billion acquisition of Blueprint Medicines to enhance its pipeline in immunology and personalized preventive care.

⇥ Sycamore Partners: Completed a $10 billion acquisition of Walgreens Boots Alliance , aiming to consolidate pharmaceutical retail and digital health services.

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🔹 Key Investment:

Headspace: Raised a $300 million Series F round, indicating strong investor confidence in established players.

Hippocratic AI: Raised $126 million in a Series C round to scale its clinically safe, generative AI agents for healthcare, with plans for targeted M&A.

Knownwell: Received a $25 million funding round led by CVS Health Ventures to expand its obesity and weight management clinics, demonstrating interest from corporate venture arms.

Twin Health: Raised a $53 million Series E round for its "digital twin" AI technology focused on metabolic conditions.

Indian startups: India's health tech startups have seen significant investment, with funding for the first half of 2025 reaching approximately $828 million. Top recipients include PB Healthcare and Vetic.

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