North America Quick Service Restaurant (QSR) Market 2032 | Industry Developments, Future Growth, Share & Industry Insights

Global Quick Service Restaurant Market reached US$ 450.1 billion in 2024 and is expected to reach US$ 635.2 billion by 2032 growing with a CAGR of 4.4% during the forecast period 2025-2032.

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United States: Recent Industry Developments

✅ December 2025: Leading QSR chains introduced expanded plant-based menu options to attract health- and sustainability-oriented consumers.

✅ November 2025: Digital order and loyalty platforms were enhanced with AI-driven personalization, boosting repeat customer engagement.

✅ October 2025: Major brands increased investments in contactless pickup and drive-thru automation to improve convenience and throughput.

Japan: Recent Industry Developments

✅ December 2025: Japanese QSR brands launched limited-edition fusion menus blending local flavors with Western fast-food classics.

✅ November 2025: Mobile ordering and app-based promotions gained traction among urban diners seeking faster service.

✅ October 2025: Expansion of cashless payment options and QR-based ordering improved customer experience in high-traffic locations.

List of Top Key Player:

McDonald's Corporation, Subway IP LLC, Yum! Brands Inc, The Wendy's Company, Tata Starbucks Private Limited, Restaurant Brands International Inc, Domino's Pizza Inc, Westlife Development Ltd, Burger King Company LLC and Coffee Day Global Limited.

Forecast Projection:

The Global Quick Service Restaurant Market is poised for significant growth between 2025 and 2032. In 2024, the market maintained a steady upward trajectory, and with strategic initiatives by leading players accelerating adoption, the market is expected to soar throughout the forecast period. Companies leveraging these trends are well-positioned to capture emerging opportunities and maximize revenue potential.

Recent M&A Deals

✦ RaceTrac acquired Potbelly for $689M in September 2025 (1.5x EV/Revenue), integrating made-to-order sandwiches into 800+ U.S. convenience stores with 76% locations exceeding $1M AUV.​

✦ Rhone Group bought Freddy's Frozen Custard & Steakburgers for ~$700M (~0.7x EV/Revenue) in September 2025 from Thompson Street Capital, targeting fast-casual expansion.​

✦ Devyani International merged with Sapphire Foods (KFC/Pizza Hut franchisees) effective April 2025, creating India's largest QSR operator with 3,000+ outlets.​

✦ Thompson Street Capital Partners acquired Bubbakoo's Burritos (Mexican-fusion) in June 2025 (undisclosed), building fast-casual portfolio.​

✦ Vixar (ex-Arpwood) took majority stake in The Belgian Waffle Co. for ₹770 crore ($92M) in late 2025.

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Market Segmentation

By Food Type: Confectionery, Chocolates, Candies, Lollipops, Others, Bakery Products, Sandwiches, Cakes and Pastries, Bread and Rolls, Cookies, Others, Ice Cream & Frozen Desserts, Sundaes, Ice Cream Cakes, Frozen Yogurt, Others, Beverages, Carbonated Drinks, Smoothies and Milkshakes, Coffee, Others, Snacks, Fries and Chips, Nachos and Tacos, Popcorn Chicken, Others, Meals, Burgers, Pizzas, Wraps, Others, Others

By Service Type: Dine-in, Takeaway, Drive-through, Online Delivery, Others

By Distribution Channel: Franchise Outlets, Standalone Restaurants, Food Delivery Platforms, Others

Regional Growth Analysis:

⇥ North America - 38%
Dominates due to high brand penetration, strong franchise networks, and mature consumer demand.

⇥ Europe - 24%
Driven by urbanization, international QSR chains, and growing preference for convenience dining.

⇥ Asia-Pacific - 28%
Rapid growth supported by rising disposable incomes, urban lifestyles, and expanding middle-class population.

⇥ Middle East & Africa - 6%
Expansion fueled by tourism, youth demographics, and increasing mall-based food outlets.

⇥ South America - 4%
Steady demand led by quick-service adoption in urban centers and expanding delivery platforms.

Benefits of the Report:

Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Quick Service Restaurant Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.

Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.

Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.

Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.

Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.

Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.

Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.

Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.

Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.

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Key Product Launches

✦ Chipotle emphasized handcrafted chicken bowls (20-30% below fast-casual peers) in Q2 2025 marketing for health/value positioning.​

✦ Burger King (RBI) prepared simpler 2026 menus post-3.2% Q3 SSS growth, completing 400 remodels with protein upgrades.​

✦ Industry-wide protein LTOs launched January 2026, including tenders and steak-forward items across major chains.

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