Online Grocery: A Leading Driver Behind Shifting Preferences Toward Digital Shopping For Convenience And Safety Propels The Online Grocery Market Market Expansion in 2025

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What Will the Online Grocery Industry Market Size Be by 2025?
In recent times, there's been a substantial growth in the online grocery market size. It is predicted to increase from a worth of $542.72 billion in 2024 to $655.51 billion in 2025, with a compound annual growth rate (CAGR) of 20.8%. The past growth in this sector has been influenced by continuous progress in e-commerce, the introduction of ultrafast delivery services, an emphasis on sustainability, more investment in final-mile logistics, and improvements in payment methods.

What's the Long-Term Growth Forecast for the Online Grocery Market Size Through 2029?
In the coming years, the online grocery market is poised for significant expansion, projected to reach $1419.03 billion by 2029 with a 21.3% compound annual growth rate (CAGR). The anticipated surge in this period can be associated with increased internet accessibility, e-commerce advancements, enhanced logistics and delivery methodologies, burgeoning mobile technology, and the COVID-19 pandemic-related increase. Key forecasts for this period include the integration of technology, a concentrated effort towards sustainability, improved customer service, collaborations with traditional retailers, and the adoption of contactless and cashless transactions.

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What Are the Key Growth Drivers Fueling the Online Grocery Market Expansion?
The growth of the online grocery market is anticipated to be driven by a trend towards digital shopping for its convenience and security in the coming years. Digital shopping, also known as online shopping or e-commerce, involves purchasing items or services over the internet via a mobile app or a website. Digital grocery shopping offers the benefits of convenience and time-saving, with customers able to select and buy products from the comfort of their own homes, coupled with the advantage of home delivery. For example, a survey by Eurostat, a Europe-based intergovernmental organization, in February 2023 revealed that 68% of individuals aged between 16 and 74 had bought or ordered goods or services online during the preceding 12 months, marking a 1% increase from 2021. In the final quarter of 2022, 51% of internet users were digital shoppers. Hence, the shift towards digital shopping due to its convenience and security is triggering the growth of the online grocery market.

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Which Fast-Growing Trends Are Poised to Disrupt the Online Grocery Market?
Leading firms in the online grocery market, such as Bundl Technologies Private Limited (Swiggy), are leveraging subscription models and membership programs, like the B2B membership platform, to cater more effectively to their current customer base. The B2B membership platform in e-grocery acts as a digital junction, linking all businesses involved in the supply chain, hence simplifying any transactions or partnerships between suppliers, distributors, and retailers. For instance, in October 2023, Swiggy, a renowned India-based online food ordering enterprise, introduced Swiggy One Lite. This economical version of the Swiggy One membership service, offers benefits across food, grocery, pickup, and delivery services. Swiggy One Lite members can avail perks such as free delivery, exclusive deals, and discounts with a starting subscription price of Rs 99 for a three-month period. This B2B membership is bundled with special offerings from major partners in the telecommunications and banking industries.

How Is the Online Grocery Market Segmented?
The online grocerymarket covered in this report is segmented -

1) By Product: Fresh Produce, Staple And Cooking Essentials, Ready-To-Eat Food, Snacks And Beverages, Bakery And Confectionery, Dairy Products, Breakfast And Cereal
2) By Food Platform: Mobile Application, Website
3) By Delivery Type: Instant Delivery, Schedule Delivery
4) By End User: Individual, Distributors, Other End Users

Subsegments:
1) By Fresh Produce: Fruits, Vegetables, Herbs
2) By Staple And Cooking Essentials: Grains (Rice, Pasta), Cooking Oils, Spices And Seasonings
3) By Ready-To-Eat Food: Pre-Packaged Meals, Frozen Dinners, Meal Kits
4) By Snacks And Beverages: Chips And crac*kers, Soft Drinks, Juices And Health Drinks
5) By Bakery And Confectionery: Bread And Rolls, Pastries And Cakes, Chocolates And Sweets
6) By Dairy Products: Milk And Cream, Cheese, Yogurt
7) By Breakfast And Cereal: Breakfast Cereals, Oatmeal, Granola Bars

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Which Companies Are Leading the Charge in Online Grocery Market Innovation?
Major companies operating in the online grocery market report are Amazon.com Inc., The Kroger Company, Alibaba Group, Target Corporation, Koninklijke Ahold Delhaize N.V., Edeka group, Albertsons Companies, Inc., Getir, Uber Eats, Delivery Hero, Doordash, ALDI Inc., Flipkart Supermart, Just Eat, Jio Mart, Auchan SA, ASDA Groceries, Instacart, Safeway Inc., FreshDirect LLC.

Which Regions Are Leading the Global Online Grocery Market in Revenue?
Asia-Pacific was the largest region in the online grocery market in 2024. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the online grocery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

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