United States Liquid Milk Replacers Market to Reach $1.77 Billion by 2031 | Medicated milk replacers dominate with 57% share, driven by disease prevention, growth support

Leander, Texas and Tokyo, Japan - Nov.24.2025
As per DataM intelligence research report" Global Liquid Milk Replacers Market reached US$ 3.21 billion in 2022 and is expected to reach US$ 5.99 billion by 2031, growing with a CAGR of 8.1% during the forecast period 2024-2031." Growth in commercial dairy farming and young animal nutrition is boosting demand for liquid milk replacers.

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United States: Recent Industry Developments

✅ In November 2025, Land O'Lakes Animal Nutrition launched next-generation liquid milk replacers for calves with enhanced immunoglobulin content and improved digestibility. The new formulation supports healthier growth and reduced morbidity. This strengthens Land O'Lakes' leadership in U.S. livestock nutrition solutions.

✅ In October 2025, Purina Animal Nutrition (Cargill) expanded production of specialized liquid milk replacers fortified with probiotics and prebiotics for neonatal livestock. The expansion enhances gut health and weight gain performance. This reinforces Purina's position in high-quality dairy nutrition products.

✅ In September 2025, Valley Ag Products introduced advanced milk replacers with optimized protein and fat ratios tailored for large-scale dairy operations. The product improves feed efficiency and early-stage growth. This elevates Valley Ag's presence in the U.S. liquid feed market.

✅ In August 2025, Kent Nutrition Group launched liquid milk replacers integrated with natural antioxidants and vitamins to support calf immunity during early development. The formulation reduces disease susceptibility in livestock. This strengthens Kent Nutrition's portfolio in functional animal nutrition.

Japan: Recent Industry Developments

✅ In November 2025, Meiji Holdings introduced premium liquid milk replacers for calves with enhanced colostrum-derived bioactive compounds, targeting improved growth and immunity. The launch addresses rising demand from precision dairy farms. This reinforces Meiji's leadership in Japan's animal nutrition sector.

✅ In October 2025, Snow Brand Milk Products expanded its liquid milk replacer production with a 1.6 billion investment in advanced mixing and pasteurization technology. The upgrade improves quality consistency and supply reliability. This strengthens Snow Brand's presence in Japan's livestock feed market.

✅ In September 2025, Morinaga Milk Industry launched functional milk replacers enriched with probiotics and trace minerals for neonatal calves, improving digestive health and feed efficiency. The innovation supports Japan's modern dairy management practices. This boosts Morinaga's competitiveness in high-performance liquid feeds.

✅ In August 2025, Nippon Milk Replacer Co. introduced fortified liquid milk replacers designed for small and medium-scale farms, offering easy preparation and enhanced nutrient retention. The product improves early growth performance in calves. This reinforces Nippon Milk Replacer's role in Japan's dairy nutrition market.

Liquid Milk Replacers Market: Drivers
The liquid milk replacer market is experiencing steady growth as livestock farmers increasingly adopt convenient, nutritionally balanced alternatives to natural milk for feeding calves, lambs, and other young animals. Liquid milk replacers provide essential proteins, vitamins, minerals, and fats to support early growth, immunity, and overall health, ensuring consistent development and reducing dependency on maternal milk. Rising demand for efficient animal husbandry practices, dairy productivity, and livestock management is driving adoption across commercial dairy farms, feedlots, and small-scale farms. Technological advancements in formulation, digestibility, and nutrient bioavailability are improving animal growth performance, feed efficiency, and health outcomes. Additionally, growing awareness of hygiene, disease prevention, and standardized feeding protocols is further supporting market expansion.

Collaboration between feed manufacturers, animal nutritionists, and research institutions is accelerating the development of specialized liquid milk replacers for different livestock species and production systems. Expansion of dairy and meat production, coupled with increasing global demand for high-quality animal protein, is boosting market adoption. Integration of automated feeding systems and precision nutrition programs is enhancing convenience, efficiency, and feed management practices. Increasing focus on calf health, early weaning programs, and sustainable livestock management is further driving demand. With rising livestock productivity needs, technological innovation, and adoption of standardized feeding solutions, the liquid milk replacer market is poised for sustained global growth.

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Liquid Milk Replacers Market: Major Players
DSM, Liprovit BV, CALVA PRODUCTS, LLC, Pet-Ag, Inc., Nukamel, BEWITAL agri GmbH & Co. KG, Tailspring, Ascend Performance Materials, Nilsen Company, Hubbard Feeds

Segment Covered in the Liquid Milk Replacers Market:
By Type
Medicated milk replacers dominate with 57% share, driven by disease prevention, growth support, and regulatory compliance in livestock farming. Non-medicated products hold 43% share, used in general nutrition and organic farming segments. Demand for medicated types is rising in large-scale commercial farms.

By Livestock
Calves lead with 35% share, supported by dairy and beef farming for growth and immunity enhancement. Piglets hold 22%, driven by swine nutrition programs. Lambs account for 15%, while kittens and puppies capture 18%, reflecting rising companion animal adoption. Foals and other livestock make up 10%, used in equine and specialty farms.

By Fortification
Vitamins dominate with 28% share, supporting growth, immunity, and overall health. Minerals hold 22%, followed by probiotics at 18%, aiding gut health. Electrolytes and organic acids account for 20%, improving hydration and digestion. Yeast and other fortifications capture 12%, enhancing feed efficiency and microbial balance.

By Distribution Channel
Supermarkets and hypermarkets lead with 38% share, driven by easy accessibility and bulk purchasing for commercial farms. E-commerce holds 30%, boosted by direct-to-farm deliveries and online pet nutrition platforms. Convenience stores account for 20%, while other channels represent 12%, including veterinary clinics and specialty stores.

Regional Analysis
North America - 32% Share
North America leads with 32%, driven by large-scale dairy and livestock farms in the U.S. and Canada. High adoption of medicated and fortified milk replacers supports growth.

Europe - 28% Share
Europe holds 28%, supported by dairy farms in Germany, France, and the U.K. Strong regulatory standards and animal welfare practices encourage fortified and medicated products.

Asia Pacific - 25% Share
Asia Pacific accounts for 25%, fueled by expanding dairy and pig farming in China, India, and Southeast Asia. Rising awareness of animal health and nutrition drives adoption.

Latin America - 8% Share
Latin America holds 8%, with Brazil and Argentina leading livestock production and use of fortified milk replacers. Market growth is moderate but steady.

Middle East - 4% Share
The Middle East accounts for 4%, driven by high-value livestock farms and growing interest in animal nutrition. Adoption remains concentrated in GCC countries.

Africa - 3% Share
Africa holds 3%, with adoption mainly in South Africa and Egypt. Limited commercial livestock infrastructure constrains broader market expansion.

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