United States Candy Market to hit USD 80.1 billion by 2031 | Industry Developments, Future Growth, Share & Industry Insights

Candy Market reached USD 62.3 billion in 2022 and is expected to reach USD 80.1 billion by 2031 growing with a CAGR of 3.2% during the forecast period 2024-2031.

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United States: Recent Industry Developments

✅ December 2025: Leading confectionery brands rolled out limited‐edition holiday candy collections featuring unique flavor pairings and premium inclusions.

✅ November 2025: Demand surged for sugar‐reduced and functional candy varieties, driven by health‐conscious consumers seeking better‐for‐you treats.

✅ October 2025: E‐commerce platforms expanded personalized candy assortments, boosting direct‐to‐consumer sales ahead of the festive season.

Japan: Recent Industry Developments

✅ December 2025: Japanese candy makers introduced artisanal fruit and matcha flavor lines aimed at both domestic fans and inbound tourists.

✅ November 2025: Convenience stores reported strong sales of seasonal limited‐edition candies tied to cultural celebrations.

✅ October 2025: Growth in premium imported sweets encouraged collaborations between local and overseas confectionery brands.

List of Top Key Player:

Perfetti Van Melle Group B.V., Mondelez International, Inc., Mars, Incorporated, Haribo GmbH & Co. KG, Nestle S.A., The Hershey Company, Ferrero Group, Cloetta Ab, Grupo Arcor, and DeMet's Candy C

Recent M&A Deals

✦ Ferrara Candy Company entered exclusive talks to acquire CPK Group from Eurazeo in July 2025 (expected Q4 close), adding French brands like Carambar, Lutti, and Terry's to bolster European candy/chocolate presence with over 900 employees across French sites.​

✦ Ferrero agreed to buy WK Kellogg Co. for $3.1B in July 2025 (closing H2), integrating breakfast cereals like Froot Loops with confections such as Nutella and Kinder, expanding North American snacking reach.​

✦ Mars completed its $36B acquisition of Kellanova by late 2025, reshaping snacking with candy-synergistic brands like Pringles alongside M&Ms.​

✦ Other notable: Lindt acquired IDC Holding (Slovakian confectionery, €200M+ sales) in September 2024 (2025 impact), enhancing Central European production

Forecast Projection:

The Global Candy Market is poised for significant growth between 2025 and 2032. In 2024, the market maintained a steady upward trajectory, and with strategic initiatives by leading players accelerating adoption, the market is expected to soar throughout the forecast period. Companies leveraging these trends are well-positioned to capture emerging opportunities and maximize revenue potential.

Market Intelligence Research Process:

The Candy Market research report by DataM Intelligence combines primary and secondary data to deliver deep, actionable insights. It examines the full spectrum of factors shaping the industry, from government regulations and market conditions to competitive dynamics, historical trends, technological breakthroughs, upcoming innovations, and potential challenges. This comprehensive analysis not only highlights growth prospects but also identifies barriers, equipping businesses to navigate market volatility and capitalize on emerging opportunities.

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Market is segmented

By Type: Chocolate Candy, Non-Chocolate Candy

By Distribution Channel: Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Retailers, Others

Global Growth Regional Analysis:

⇥ North America (U.S., Canada, Mexico)

⇥ Europe (U.K., Italy, Germany, Russia, France, Spain, The Netherlands and Rest of Europe)

⇥ Asia-Pacific (India, Japan, China, South Korea, Australia, Indonesia Rest of Asia Pacific)

⇥ South America (Colombia, Brazil, Argentina, Rest of South America)

⇥ Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

Benefits of the Report:

Chapter 1 - Market Overview: Kickstarts the report with a comprehensive snapshot of the Candy Market, summarizing key segments by region, product type, and application. Highlights include market size, segment growth potential, and short- & long-term industry outlook.

Chapter 2 - Emerging Trends: Uncovers the game-changing trends and high-impact innovations shaping the future of the industry.

Chapter 3 - Competitive Landscape: Offers a deep dive into market competition, detailing revenue shares, strategic initiatives, and recent mergers & acquisitions.

Chapter 4 - Top Player Profiles: Features detailed company profiles, covering revenue, profit margins, product lines, and major milestones for leading market players.

Chapters 5 & 6 - Regional & Country Analysis: Breaks down revenue performance across global regions, providing insights on market sizes, opportunities, and growth prospects worldwide.

Chapter 7 - Segmentation Analysis: Explores market segmentation by type, revealing high-potential categories and guiding businesses towards lucrative areas.

Chapter 8 - Application Insights: Examines downstream markets and identifies promising sectors for expansion, showing how different applications are driving growth.

Chapter 9 - Supply Chain Mapping: Maps the entire industry supply chain, highlighting upstream and downstream activities for a holistic market perspective.

Chapter 10 - Key Takeaways: Concludes with critical insights and actionable strategies, equipping stakeholders to make informed decisions and stay ahead in the market.

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Key Product Launches

Functional and reduced-sugar candies dominated 2025 launches, with Ferrara debuting Nerds Gummy Clusters variants and SweeTarts Bites in new flavors. Mars rolled out M&M's Peanut Butter McFlurry-inspired candies, while Ferrero expanded Kinder Bueno protein-enriched bars post-acquisitions. Hershey launched zero-sugar Twizzlers and nostalgic Reese's shapes targeting health-conscious adults.

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