Premenstrual Syndrome and Menstrual Health Supplements Market Growth Driven by Consumer Awareness

InsightAce Analytic Pvt. Ltd. announces the release of a market assessment report on the "Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market- (By Product Type (Combined Nutritional Supplements, Single Nutritional Supplements), By Type Indication (Perimenopause, PMS), By Formulation (Capsules/Tablets, Powder, Softgels, Other), By Sales Channel (Pharmacies/Drug Stores, Online Sales Channel, Direct Sales Channel, Others)), By Region, Trends, Industry Competition Analysis, Revenue and Forecast To 2031."

According to the latest research by InsightAce Analytic, the Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market is valued at US$ 21.1 Bn in 2023, and it is expected to reach US$ 31.4 Bn by 2031, with a CAGR of 5.3% during the forecast period of 2024-2031.

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Premenstrual Syndrome (PMS) encompasses a range of physical and emotional symptoms occurring in the premenstrual phase, often affecting daily functioning and overall quality of life. The PMS and menstrual health supplements market is witnessing robust growth, driven by increasing consumer awareness and a growing preference for natural, non-pharmaceutical interventions. In response, manufacturers are prioritizing the development of advanced formulations that combine essential vitamins, minerals, and botanical extracts to support hormonal balance, reduce inflammation, and mitigate menstrual discomfort.

The market comprises both single-ingredient and multi-ingredient products, with combination formulations gaining prominence due to their holistic approach to menstrual health management. The rising global prevalence of PMS has further fueled demand for scientifically supported, nature-based supplements that provide effective symptom relief.

Additionally, the proliferation of e-commerce platforms has enhanced product accessibility, expanded market reach, and increased consumer engagement. Concurrently, ongoing clinical research and innovation are facilitating the development of more targeted and efficacious formulations, enabling individuals to manage PMS symptoms effectively while promoting overall well-being.

List of Prominent Players in the Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market:
• Herbalife International of America, Inc.
• Nature's Bounty Co.
• Amway Corporation
• Pharmavite LLC
• GNC Holdings, Inc.
• USANA Health Sciences, Inc.
• Health and Her Ltd.
• RBK Nutraceuticals Pty Ltd.
• Looni
• Ora Organic
• SMP Nutra
• Nature's Way
• Pure Encapsulations, LLC.
• Keffy
• Other Prominent Players

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Market Dynamics: PMS and Menstrual Health Supplements
Drivers:
The PMS and menstrual health supplements market is experiencing substantial growth, primarily driven by increasing consumer awareness and education regarding menstrual health and overall well-being. As women become more informed about the physiological and hormonal factors affecting menstrual cycles, demand for effective symptom management and supportive nutritional interventions has risen.

Additionally, the growing prevalence of hormonal disorders, such as polycystic syndrome (PCOS) and polycystic ovarian disease (PCOD), is contributing to market expansion. For instance, in regions such as Southern India and Maharashtra, approximately 9.13% of menstruating women are affected by PCOS, while 22.5% experience PCOD. Globally, the World Health Organization (WHO) estimates that 8-13% of women of reproductive age are impacted by PCOS, highlighting the critical need for accessible and effective menstrual health solutions.

Challenges:
Despite favorable growth prospects, the market faces several challenges. Competition from established alternative treatments, including hormone replacement therapy (HRT) and selective serotonin reuptake inhibitors (SSRIs), remains significant. HRT, typically involving estrogen and occasionally progesterone supplementation, is commonly prescribed for perimenopausal symptom management, while SSRIs are often used off-label for PMS relief. Furthermore, the limited availability of rigorous clinical validation for many formulations restricts adoption, as the absence of large-scale efficacy studies has fostered skepticism among healthcare professionals and consumers, thereby constraining broader market penetration.

Regional Trends:
The Asia-Pacific region currently dominates the PMS and menstrual health supplements market, driven by increasing public awareness and targeted educational initiatives in countries such as Japan, China, and India. Rising consumer recognition of the importance of menstrual care has heightened demand for supplements designed to alleviate PMS symptoms. The high prevalence of hormonal imbalances in the region-where PCOS affects between 3.7% and 22.5% of women depending on demographics-further supports market growth. Additionally, the expansion of digital retail channels has enhanced product accessibility, while government-led programs promoting menstrual hygiene and women's health, including educational campaigns in China, have reinforced regional market development.

Recent Developments:
• In November 2023 Pharmavite LLC, known for Nature Made® vitamins, acquired Bonafide Health, a women's health company specializing in managing menopause. This acquisition expands Pharmavite's women's health portfolio, which includes Uqora for urinary tract health and Equelle, clinically proven to address symptoms of estrogen decline.
• In August 2022, US-based company Looni is introducing Balance Beam Mood Complex, a menstrual health supplement addressing a critical gap in women's health awareness. These vegan capsules function as hormone stabilizers, aiming to reduce mood swings, cravings, and irritability associated.

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Segmentation of Premenstrual Syndrome (PMS) and Menstrual Health Supplements Market-
By Product Type
• Combined Nutritional Supplements
• Single Nutritional Supplements
o Vitamins
o Minerals
o Herbal Supplements
o Others
By Indication
• Perimenopause
• PMS
By Formulation
• Capsules/Tablets
• Powder
• Softgels
• Other
By Sales Channel
• Pharmacies/Drug Stores
• Online Sales Channel
• Direct Sales Channel
• Others
By Region-
North America-
• The US
• Canada
• Mexico
Europe-
• Germany
• The UK
• France
• Italy
• Spain
• Rest of Europe
Asia-Pacific-
• China
• Japan
• India
• South Korea
• Southeast Asia
• Rest of Asia Pacific
Latin America-
• Brazil
• Argentina
• Rest of Latin America
Middle East & Africa-
• GCC Countries
• South Africa
• Rest of Middle East and Africa

Why should buy this report:
 To receive a comprehensive analysis of the prospects for Premenstrual Syndrome (PMS) and Menstrual Health Supplements market
 To receive industry overview and future trends of Premenstrual Syndrome (PMS) and Menstrual Health Supplements market
 To analyze the Premenstrual Syndrome (PMS) and Menstrual Health Supplements market drivers and challenges
 To get information on the Premenstrual Syndrome (PMS) and Menstrual Health Supplements market size value (US$ Mn) forecast till 2031.
 Major Investments, Mergers & Acquisition in Premenstrual Syndrome (PMS) and Menstrual Health Supplements industry

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