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Rising Cases of Celiac Disease will Motive More Consumers to Shift to Gluten Free Food, reports TMR
“Maintaining quality standards and ensure food safety will also help brands garner better value in the global gluten free food market,” reports the lead author of this research report. Additionally, mergers and acquisitions will also be critical components of expansion strategies adopted companies operating in the global market to stay ahead of the competition.
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Healthy Living Trends Shift Consumer Preference to Gluten Free Food
The global market for gluten free food is primarily benefitting from a growing number of consumers realizing the need to cut out gluten from their staple food. Gluten is known to add weight, which is turn leads to several other diseases. Thus, the pressing need to manage weight-related issues a large number of consumers are opting for gluten free food items. The rise in energy levels, regularized cholesterol levels, and improvements in digestive health are some of the key benefits of consuming gluten free food on daily basis.
The product positioning of gluten free food items such as bakery products, pasta, baby food, and ready meals is also appealing to consumers who want to opt for organic and natural food items for their promising health benefits. Furthermore, the introduction of innovative gluten free bakery products made with effective substitutes is also propelling this market. Venturing into the fresh food vertical will open up several opportunities to players operating in this market in the coming years.
Lack of Awareness about Celiac Disease Holds Back Market Growth
However, this market is being restrained by the lack of awareness about celiac disease, an autoimmune condition, which is a result of being gluten sensitive. The ability of gluten free food to contain this disease still remains underestimated amongst consumers. The fact that celiac disease goes undiagnosed or is often misconstrued as an allergy to gluten containing food items instead of intolerance, is hampering the global gluten free food market.
North America Maintains Lead in Global Market
The revenues earned by the global gluten free food market stood at US$2.84 bn in 2014 and are expected to reach US$4.88 bn by the end of 2021. The market is expected to expand at a CAGR of 7.7% in terms of revenue during the forecast period of 2015 and 2021. This market will be led by the gluten free bakery products segment that will surge at a CAGR of 8.5% during the forecast period. Geographically, North America will lead this market to touch revenue earnings worth nearly US$1.5 bn by 2021.
This review is based on Transparency Market Research’s report, titled “Gluten Free Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.”
Key Takeaways:
Gluten free market to reach US$4.88 bn by the end of 2021
North America to maintain lead with a revenue of US$1.5 bn by 2021
Fresh food products holds promise for global gluten market in near future
The global gluten free food market has been segmented as follows:
Global Gluten Free Food Market by Product Type
Gluten free bakery products
Gluten free baby food
Gluten free pasta
Gluten free ready meals
About Us
Transparency Market Research (TMR) is a market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants, use proprietary data sources and various tools and techniques to gather, and analyze information. Our business offerings represent the latest and the most reliable information indispensable for businesses to sustain a competitive edge.
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